The Automatic Customer by John Warrillow | Episode 229
The Entrepreneurs Library with Wade Danielson
Release Date: 05/27/2015
The Entrepreneurs Library with Wade Danielson
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Inside episode, returning guest, Fergus O’Connell share his book, Leadership Lessons From The Race To The South Pole. This book is a case study of the 1911 race between Robert Scott and Ronald Amundsen, to be the first to the South Pole. O’Connell show us an interesting look at management and in-depth understanding new methods of successful planning and exquisite leadership. This is an excellent book for entrepreneurs who want to look explore leadership.
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In this episode, co-author Kathleen Eisenhardt shares her book, Simple Rules: How To Thrive In A Complex World. This book is about simple rules that challenge the way we think about complexity. Kathleen help us o learn several new rules and update old mindsets. This is a great resource for those who want to bypass information overload and move from complexity to simplicity.
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In this episode, serial entrepreneur, Steve Blank shares his book, The Four Steps to the Epiphany: Successful Strategies for Products That Win. Blank’s book is about the four proven steps: customer development, customer discovery, customer validation, and customer creation. This is a great book for business owners and entrepreneurs who are to learn the step-by-step guide to building your product and shipping it!
info_outlineIn this episode John Warrillow takes a deep dive into his book, The Automatic Customer, where he discusses how to create a subscription business in any industry.
In his book Warrillow provides 9 unique business models based on a simple step-by-step guide for building an online subscription based business that are designed to fit nearly any kind of industry. The goal of the book is to teach you the fundamentals of recurring revenue, how to attract automatic customers, ways to market subscription products, and the statistics you need to measure results.
This books is perfect for entrepreneurs who are technology savvy and want to own a business that allows them to work from home while building a large, sustainable income.
About John Warrillow:
“I am the founder of something called The Value Builder System where we help business owners improve the value of their company. I found that business after I wrote the book Built To Sell a couple years ago.
Most of the inspiration came from me screwing up writing Built To Sell. In Built to Sell I talked about the importance of making the business thrive without you personally doing all the work. The one thing that I didn’t spend enough time on was recurring revenue and it turns out that recurring revenue has the biggest impact on whether or not someone wants to buy your business. With The Automatic Customer I wanted to kind of write that wrong and really dedicate an entire book to how a business creates passive income and recurring revenue streams that are not necessarily reliant on the owner themselves.” – John Warrillow
For a detailed summary of The Automatic Customer according to John Warrillow CLICK HERE
Related Books:
The Membership Economy by Robbie Kellman Baxter
High Paying Clients by Trevor Crane
Unselling by Scott Stratten
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