The Simplest Facebook Ad Strategy Every Coach Should Do (Tasha) 006
Words That Work: Sales & Marketing Success For Coaches/Consultants
Release Date: 04/05/2026
How to Know What to Give Away for Free in Your Business 025
Words That Work: Sales & Marketing Success For Coaches/Consultants
Should you really give away your best ideas for free? In this episode, we’re sharing the philosophy behind why we openly share so much content, training, and strategy with our audience, even when it feels uncomfortable. We talk about the mindset shifts business owners need to make, the mistakes people make with free content, and how generosity has directly impacted our client growth. If you’ve ever worried about “giving away too much,” this conversation will help you rethink how trust, authority, and visibility actually drive sales. If you want help with getting more leads, here are...
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The 4 Types of Decision Makers 024
Words That Work: Sales & Marketing Success For Coaches/Consultants
Why do some people buy immediately while others need weeks or months before making a decision? In this episode, we break down the four types of decision makers and how understanding them can completely change the way you sell, market, and communicate. You’ll learn the difference between shotguns, builders, collectors, and pathfinders, and why each type responds differently to your sales process. We also talk about the mistake many coaches make by only selling in the way they personally like to buy. When you understand how different people make decisions, you can create a business that makes...
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The Truth About Overthinking 023
Words That Work: Sales & Marketing Success For Coaches/Consultants
What if overthinking isn’t actually your problem? In this episode, we break down what’s really happening in your brain when you feel stuck, overwhelmed, or unable to move forward. We talk about why smart, thoughtful entrepreneurs often get trapped in what we call the “jacuzzi of shame”: replaying problems instead of making progress. You’ll learn why your brain struggles when you try to brainstorm and edit at the same time, and how separating those steps can completely change your creativity, productivity, and confidence. This episode is especially helpful for coaches, consultants,...
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100k+ in 13 Months After Working at a Donut Store 022
Words That Work: Sales & Marketing Success For Coaches/Consultants
What do you do when your business feels stuck, money is tight, and you’re wondering if this whole thing is actually going to work? In this episode, Tasha sits down with Cassie Hayes, who went from working part-time at a donut shop to generating over $100,000 in business revenue in just 13 months. They talk honestly about burnout, trying too many strategies at once, and the mindset shifts that helped her finally gain traction. Cassie shares the importance of accountability, focusing on the future version of yourself, and learning to leave your ego at the door. This is a grounded, encouraging...
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5 Ways My 16-Year-Old Made Me a Better Coach 021
Words That Work: Sales & Marketing Success For Coaches/Consultants
When my kid Zoey turned 16, I started thinking about all the unexpected ways they’ve shaped me, not just as a mom, but as a coach and business owner too. In this episode, I’m sharing five simple but powerful lessons Zoey has taught me over the years. From defining expectations clearly, to not over-coaching, to building confidence when not everyone likes you. These moments completely shifted how I lead clients and run my business. Some of these lessons are funny, some are surprisingly deep, and all of them are incredibly practical for coaches and service providers. We also talk about: Why...
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4 Ways to Beat the Algorithm and Increase Your Engagement 020
Words That Work: Sales & Marketing Success For Coaches/Consultants
You’re spending time creating content, posting videos, and showing up consistently, but it feels like nobody is seeing your stuff. In this episode, we’re breaking down four simple ways to increase engagement and stop relying completely on the algorithm. We’re sharing the exact strategies we’re using inside our Facebook group to get more comments, more conversations, and more visibility on our videos. You’ll learn how small tweaks, like using better hooks, creating simple engagement posts, and starting Messenger conversations, can make a huge difference. This episode is especially...
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Perfectionism, Fear of judgment, Overthinking (How To Fix It Today) 019
Words That Work: Sales & Marketing Success For Coaches/Consultants
If perfectionism and overthinking are keeping you from showing up online, this episode is for you. I share what it really looked like for me to go from staying behind the scenes to finally posting on social media. The overthinking, rewriting, and worrying about what people would think was very real. But the biggest shift came when I stopped making it about me and started focusing on helping just one person. If fear of judgment has been holding you back, this will help you move forward in a simple, doable way. Increase Your Engagement And Attract Ideal Clients >>> Join Us For 5 Days Of...
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The 5 Magic Words That Help You Sell, Lead, and Grow 018
Words That Work: Sales & Marketing Success For Coaches/Consultants
What if changing just a few words could change your habits, motivation, and results? In this episode, we break down five simple language shifts that can help you move forward faster. We talk about how identity shapes action, why “don’t” works better than “can’t,” and how replacing “should” with “could” opens new ideas. You’ll also learn a powerful self-talk trick that boosts confidence and how certain words can improve your marketing and content. These are small changes, but they can create real momentum in business and life. If you’re a coach or consultant, this...
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A Real Business Debrief: What Worked, What Didn’t, What’s Next (Karen and Tasha) 017
Words That Work: Sales & Marketing Success For Coaches/Consultants
We just wrapped a paid workshop and instead of guessing what worked, we broke down the actual numbers. In this episode, we walk through what happened behind the scenes, from sales and conversions to what we’d change next time. We talk about why having fewer, more qualified people made things easier, what helped us convert, and where we missed the mark. You’ll also hear how small tweaks like storytelling, offer structure, and follow-up can make a big difference. If you’re running workshops or thinking about it, this is a real look at what to focus on (and what not to overcomplicate). If...
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The Small Shift That Helps You Follow Through Consistently (Karen) 016
Words That Work: Sales & Marketing Success For Coaches/Consultants
Why do smart business owners stay stuck even when they know what to do? Often, it comes down to one simple question: is it a skill issue or a mindset issue? In this episode, we walk through a practical process to help you figure out what’s really blocking progress. You’ll learn how your thoughts create feelings, how those feelings drive action or procrastination, and how that cycle creates your results. We also share a real example of someone feeling overwhelmed by time blocking and how one better thought changed everything. If you’ve been spinning your wheels, this episode will help you...
info_outlineIf you’ve ever felt like you’re doing all the right things in your business, but not getting the results you want, this episode will help you understand why.
In this conversation, we break down what’s actually happening behind the scenes when people decide to buy, and how small shifts in your messaging and approach can make a big difference. This isn’t about being pushy or perfect; it’s about being clear, relevant, and meeting people where they are.
If you want more consistent clients without overcomplicating your strategy, this will give you a practical way to think about your next step.
If you want help with your next step, here are two ways we can help:
Join the Words That Work Facebook Community:
emergesalestraining.com/facebookgroup
Apply for a Personalized Review of Your Social Media Or Business Plan:
emergesalestraining.com/review
Sign up for the Facebook Ads Workshop: