Bonus episode: Pharma review of the year 2024
EMJ GOLD: Pharma marketing, medical & more
Release Date: 12/24/2024
S10 E02: Yacin Marzouki on disrupting the traditional omnichannel model
EMJ GOLD: Pharma marketing, medical & more
This week on the podcast, the team are joined by omnichannel engagement expert Yacin Marzouki, who shares his strategies on how to make omnichannel work for both pharmaceutical companies and healthcare professionals. Together, Yacin and Jade sit down in the studio to explore what it takes to harmonise omnichannel across an organisation, why content activation is still a major hurdle, how to make sure messaging truly and much more. Expect practical insights on operational excellence, the evolving role of AI and a fresh perspective on what success looks like across a...
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S10 E01: GSK’s Dheepa Chari on the evolving sphere of scientific communication
EMJ GOLD: Pharma marketing, medical & more
The EMJ GOLD podcast is back for a new season! In the first episode of season 10, the team are joined by Dheepa Chari, Vice President and Head of Global Scientific Communications, GSK, to discuss the past, present and future of scientific communications. Together, Dheepa and Isabel explore her journey from biostatistics to biopharma leadership — and the lessons learned along the way. They discuss what great science communication looks like, where it’s heading next and why storytelling still matters in a digital-first world. Plus, expect practical insights on cross-functional collaboration...
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Season 9 highlights: GOLD Medal Moments
EMJ GOLD: Pharma marketing, medical & more
Season 10 is on the horizon, but before we release our first episode, why not tune in to some of Isabel and Jade’s favourite moments from season 9? From leadership insights from top CEOs to navigating setbacks in R&D, there’s plenty to discover in this season’s batch of GOLD Medal Moments. As well as the EMJ GOLD team, you’ll hear from four former guests: , CEO, Lundbeck Pharmaceuticals , President and Managing Director, Galen Pharma , recipient of the Healthcare Businesswomen’s Association (HBA) STAR award for 2025 , Global Head of...
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S09 E10: Galen’s Dr Dennise Broderick on why kindness isn’t a weakness in business
EMJ GOLD: Pharma marketing, medical & more
Join Isabel and Jade as they wrap up Season 9 of the podcast with special guest Dennise Broderick, President and Managing Director, Galen Pharma. In this episode, Jade and Dennise discuss her move from academia to the pharmaceutical industry, her lifelong ambition to be a leader and how she approaches hard decisions in business. A little more on EMJ GOLD’s guest… Dennise is Managing Director and President at Galen – a pharmaceutical company based in Northern Ireland focused on pain management, dermatology and gastroenterology. There, she is responsible for all the aspects of...
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S09 E09: Boehringer’s Christoph von der Goltz on setbacks and success in R&D
EMJ GOLD: Pharma marketing, medical & more
How can pharmaceutical companies best navigate setbacks in drug development to deliver breakthroughs in R&D? Find out in this week’s episode, where Isabel and Jade share an interview with Christoph von der Goltz, Global Head of Medicine Central Nervous System and Emerging Areas, Boehringer Ingelheim. Together, he and Jade explore the ins and outs of drug failure, whether to pivot or persevere after an R&D setback, how to better break the stigma of mental illness and much more. A little more on EMJ GOLD’s guest… Christoph von der Goltz is Global Head of Medicine...
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S09 E08: HBA STAR Rebecca Vermeulen on purpose, passion and patients
EMJ GOLD: Pharma marketing, medical & more
Join Isabel and Jade this week as they delve into lessons in leadership and patient centricity with Rebecca Vermeulen, recipient of the Healthcare Businesswomen's Association (HBA) STAR award for 2025. Rebecca shares her journey from pharmacist to industry leader, discussing her approach to leadership, the current landscape for women in pharma and what effective patient centricity looks like in practice. A little more on EMJ GOLD’s guest Rebecca was recently awarded the STAR prize by the Healthcare Businesswomen’s Association in recognition of her outstanding...
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S09 E07: DeepHealth’s Naiara Martínez Cabrera on AI’s role in radiology
EMJ GOLD: Pharma marketing, medical & more
Join Isabel and Jade as they uncover how AI is shaking up the radiology space and beyond with Naiara Martínez Cabrera, Vice President, Global Marketing, DeepHealth. Together, Naiara and Jade explore what first drew the marketing leader to the healthcare sector, why radiology in particular has seen such a boost from artificial intelligence, what other therapy areas can learn from space and much more. A little more on EMJ GOLD’s guest… Naiara Martínez Cabrera is Vice President of Global Marketing, DeepHealth, where she has been since the company’s inception in 2023. Prior to this...
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S09 E06: Boston Scientific’s Angelo Auricchio on what’s next for heart health
EMJ GOLD: Pharma marketing, medical & more
This week, join Isabel and Jade as they explore what’s on the horizon for cardiac care, focusing on the revolutionary impact of remote monitoring with Angelo Auricchio, Chief Medical Officer, Rhythm Management, Boston Scientific. He and Isabel discuss Angelo’s recent career change into the industry, how technology could reform the UK’s NHS, the role of remote monitoring in patient wellbeing and more. A little more on EMJ GOLD’s guest… Angelo Auricchio was appointed Chief Medical Officer, Rhythm Management, Boston Scientific in September 2024, where he works across the...
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S09 E05: The HBA’s Mary Stutts on tackling bias for better women’s health
EMJ GOLD: Pharma marketing, medical & more
Join Isabel and Jade as they explore the persistent misunderstandings of women’s health in modern medicine with Mary Stutts, CEO of the Healthcare Businesswomen’s Association. In this episode, Mary unpacks the key findings of the HBA’s latest report, which exposes critical gaps in doctors’ understanding of women’s health. She discusses the root causes, the real-world consequences and what the pharmaceutical industry must do to drive meaningful change. A little more on EMJ GOLD’s guest… Mary is the CEO of the HBA, a global organisation with a mission is...
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S09 E04: Does interactivity boost memory, recall and retention?
EMJ GOLD: Pharma marketing, medical & more
Why do we forget? Join Isabel and Jade as they explore the science behind memory, recall and retention, and uncover why interactive content could be the key to making information stick. In this episode, discover how interactivity enhances learning, helps HCPs recognise the value of new therapies and ultimately improves patient care. Read our article exploring the topic further . And if you’re interested to see how interactive works in the medical context, check out the interactive article mentioned .
info_outlineAs 2024 comes to a close, it's time to look back on a year in the pharmaceutical industry. In this final episode of the year, Isabel and Jade are joined by three former guest to reflect on the pivotal moments that defined the past 12 months.
They are joined by Jennifer Schranz from Ipsen, Martina Dempsey from Astellas and Elias Revonta, CEO of Orcason, who all return to the podcast to share their insights. Together, they’ll discuss the major trends, challenges and breakthroughs that shaped 2024, including advancements in oncology, gene therapy, rare diseases and the growing role of AI.
A little more on EMJ GOLD's guests...
Jennifer Schranz is the Senior Vice President, Global Head of Rare Diseases at Ipsen, where she oversees the Rare Diseases therapy area with a focus on R&D strategy and execution. During her time at the business she has led talented teams of scientists and fostered strong internal collaborations within the company, leveraging her clinical development expertise to advance Ipsen’s vision of addressing challenging rare diseases.
Martina Dempsey is the Vice President of Commercial Strategy & Operations at Astellas Europe, having worked with the business since 2014 in her home country of Ireland. In addition to her role at the pharma company, she also acts as a Board Member for the Irish Pharmaceutical Healthcare Association. Prior to her time at Astellas, she spent 13 years at GSK in various roles including in the regulatory affairs and business transformation sectors.
Elias Revonta is the Founder and CEO, Orcason Medical, where he is supported by a strong background in the medical device industry – spanning over 20 years in various leadership roles from sales to product development. He is passionate about transforming and democratising healthcare with modern and easy-to-use diagnostic tools that serve all demographics.