Five Marketing Tactics You Can Actually Use Right Now
The Enrollment Spectrum Podcast
Release Date: 02/09/2023
![Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E7] - Part I show art](https://assets.libsyn.com/item/33347442?height=50&width=50)
Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E7] - Part I
The Enrollment Spectrum Podcast
In this episode, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in education and leadership, the challenges they faced during the pandemic, and their insights on building a school from the ground up. It’s a conversation full of inspiration and valuable lessons in resilience and innovation.
info_outline![Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E8] - Part II show art](https://assets.libsyn.com/item/33347507?height=50&width=50)
Building TASIS Portugal: A Journey of Leadership and Innovation [S3:E8] - Part II
The Enrollment Spectrum Podcast
In Part II of our conversation, we will hear from Keith Chicquen, Founding Headmaster of TASIS Portugal, and Aimee Gruber, Assistant Head of Enrollment Management and Marketing. Keith and Aimee share their incredible journey of moving from Canada to Portugal in 2019 to establish the fourth TASIS school. Join us as we dive into their backgrounds in education and leadership, the challenges they faced during the pandemic, and their insights on building a school from the ground up. It’s a conversation full of inspiration and valuable lessons in resilience and innovation.
info_outline![Meet EMA's New Head of School Podcast Co-Hosts! [S3:E6] show art](https://assets.libsyn.com/item/31876187?height=50&width=50)
Meet EMA's New Head of School Podcast Co-Hosts! [S3:E6]
The Enrollment Spectrum Podcast
The Enrollment Management Association (EMA) is excited to welcome Anne-Marie Kee, Fran Ryan, and Suzanne Walker Buck as the new co-hosts of EMA's Head of School Podcast. This season will continue to focus on topics related to strategic enrollment management, providing valuable insights and discussions tailored specifically for school heads. Tune in to hear from our dynamic new co-hosts as they share their perspectives on key topics and give a preview of what's to come this season!
info_outline![2023-2024 The Ride to Independent Schools Report: 3,000+ Families Tell Us About Their Journey [S3.E5] show art](https://assets.libsyn.com/item/31008633?height=50&width=50)
2023-2024 The Ride to Independent Schools Report: 3,000+ Families Tell Us About Their Journey [S3.E5]
The Enrollment Spectrum Podcast
The 2023-2024 edition of The Ride to Independent Schools Report (The Ride) is The Enrollment Management Association's (EMA) fourth edition of this flagship report. It offers valuable insights into the behaviors and opinions of families applying to independent schools. Previous studies were conducted in 2014, 2017, and 2020. This edition of The Ride was a collaboration between EMA and Mission & Data, EMA's strategic data partner. Join us as we explore some of the highlights from The Ride with Ari Betof, Co-founder and Partner of Mission & Data, and Sarah...
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Unlocking Success: The Crucial Partnership Between Heads of Schools and Senior Enrollment Leaders
The Enrollment Spectrum Podcast
The partnership between the head of the school and the senior enrollment leader is critical to the sustainability of independent schools. Join me as we explore the dynamic collaboration between Perry Martin, President of La Salle College Preparatory in Pasadena, CA, and Keenan Kurihara, Vice President of Enrollment Management and Chief Communications Officer at La Salle College Preparatory. During Perry and Keenan's tenure at La Salle, student enrollment grew by over 10 percent, and the school increased its net tuition revenue by over 15 percent. Join us for an insightful exploration of how...
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Institutional Research in Independent Schools
The Enrollment Spectrum Podcast
Institutional research is closely linked to a school’s strategic enrollment management efforts, making this discussion about the Center for Institutional Research in Independent Schools (CIRIS) 2023 Institutional Research State of the Industry Report especially pertinent for independent school leaders. Join us as we explore the key insights and takeaways from this essential resource with Eric Heilman, Director of Institutional Research at Maret School (DC) and Executive Director of The Center for Institutional Research in Independent Schools (CIRIS) at Maret, and Victoria Muradi, Director of...
info_outline![Mastering the First Year: Five Essential Tips for New Admission Professionals [S3.E2] show art](https://assets.libsyn.com/item/28798813?height=50&width=50)
Mastering the First Year: Five Essential Tips for New Admission Professionals [S3.E2]
The Enrollment Spectrum Podcast
If you are new to the admission profession, join me for a lively conversation with five of EMA's Admission Training Institute (ATI) faculty members: David Baker, Director of Admission & Financial Aid, St. Mark’s School of Texas (Dallas, TX) and Chair of AIT, Dr. Jasmine Harris, Head of School, TMI Episcopal (San Antonio, TX), Molly Dorais, Director of Admission & Financial Aid, Colorado Rocky Mountain School (Carbondale, CO), Steve Brown, CEO & Founder, Steve Brown Academy (Atlanta, GA), and Anne Behnke, Director of Admission and Enrollment Management, St. Mark’s School...
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Live from AC23: EMA Podcast Hosts All in One Room!
The Enrollment Spectrum Podcast
Welcome to a special episode of the Enrollment Spectrum Podcast, where we broadcast live from EMA's 2023 Annual Conference in Las Vegas. In this unique episode, we have gathered all your favorite EMA podcast hosts under one roof. This includes Rebecca Malotke-Mmeslin and Lynne Macziewski from 'Confidently You,' John Gentile and Rohan Arjun from 'Different Perspectives,' and Ari Betof and Christian Donovan from 'Impossible Questions.' Join us as we share memorable moments from our last podcast season, dive into the latest trends shaping independent schools, and provide a sneak peek into...
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Advice for New Admission and Enrollment Directors
The Enrollment Spectrum Podcast
Join us for a conversation with Andrew Weller and Brad Brown. Andrew is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria, Virginia. Andrew has served in several leadership roles and was a member of EMA's inaugural Admission Leadership Council (ALC). Brad is the Director of Admissions and Enrollment Management at Trinity School in Atlanta, Georgia. Brad also served as the Chair of the Atlanta Area Association of Independent School (AAAIS) Admission Directors Group. Not only are Brad and Andrew strategic enrollment leaders, but they are also two...
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Future Leaders
The Enrollment Spectrum Podcast
Please join us for a conversation with Quentin McDowell, Head of School at Mercersburg Academy (PA), Barbara Eghan, Founding Executive Director of Civic Lab at the Georgetown Day School (DC), Jill Thompson, Director of Admission at Phillips Academy (MA), and Christian Donovan, Head of School at Friends School of Baltimore (MD). Quentin, Barbara, Jill, and Christian are the founders of the Enrollment Management Association’s Future Leaders Institute, which focuses on the individual goals of enrollment professionals who wish to build their career, enhance their leadership skills, and grow...
info_outlineJoin us for a conversation with Chuck English and cut through the marketing speak, buzz words, jargon, and other useless advice for five marketing tactics you can actually implement in the coming weeks. In this episode, we talk about search engine optimization (it's not that scary), video (you can make good ones using your phone), focus groups (you don't need an outside firm), refining your application process (a massive topic but we give you some ideas on how to start), and the differences between a rebrand and a new logo (that actually make sense).
We hope you have as much fun listening to this episode as we did making it and stay tuned for part two of this series soon!