Predictable Profits: Can a Membership Explode Your Business? - Interview with Stu Mclaren
Epic Success with Dr Shannon Irvine
Release Date: 03/12/2025
Epic Success with Dr Shannon Irvine
Welcome back to the Epic Success Podcast. In this episode, I am breaking down the hidden money mindset traps that keep even successful entrepreneurs stuck. Today I talk about my journey, revealing how my self worth was tied to hustle and revenue. This created a cycle that stalled my business growth. I recognized these patterns, broke through my glass ceiling, and rewired my identity for true eight figure thinking. Trust me - if I can do this, so can you. Tune in to discover the neuroscience behind these money stories, the practical steps I took to shift from measuring my value by income to...
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Welcome back to the Epic Success Podcast with Dr. Shannon Irvine! In today’s episode, Dr. Shannon sits down with Rick Mulready, a seasoned online business strategist and fellow San Diego native, to dive into the ever-evolving world of AI in business. Together, they explore the current state of artificial intelligence, calling out the hype versus reality behind recent model updates like GPT-5, and discuss why many entrepreneurs feel like they're falling behind in AI adoption. Rick shares practical insights about how AI is transforming the landscape for business owners...
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Welcome back to the Epic Success Podcast. In today’s episode, Dr. Shannon welcomes back her good friend and go-to speaking coach, Colin Boyd. Colin is a seasoned professional speaker who’s just released his new book, "One Presentation Away." Known for his unique and highly effective approach to communicating your mission, Colin dives deep into the art and structure of presentations that truly transform audiences, not just inspire them. Dr. Shannon and Colin unpack why speaking is one of the ultimate X-factor skills for entrepreneurs, coaches, and service-based business owners, and...
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In this episode of the Epic Success Podcast, I’m breaking down the neuroscience behind achieving more by doing less — and the three simple steps that will help you hardwire success straight into your brain. Here’s what most people don’t realize: You can’t outwork or out hustle your subconscious. No matter how much strategy or hustle you pile on top, if your brain is wired for survival instead of success, you’ll keep hitting the same ceiling. In this episode, I walk you through: ✨ Why 90% of your daily results come from subconscious wiring (and how to change...
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Welcome to another episode of the Epic Success Podcast with Dr. Shannon Irvine! Today marks a milestone in the Epic Success world as Dr. Shannon celebrates the official launch of her brand new book, "The 67 Day Year.” In this solo episode, Dr. Shannon shares the story behind the book, what inspired her to write it, and how it offers a neuroscience-based, three-step system designed to help entrepreneurs and leaders achieve their biggest goals—without falling into the "work harder" trap. You’ll hear about the brain science that makes 67 days the magic number for creating...
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How to Hardwire a Renewed MIND In this episode of the Epic Success Podcast, Dr. Shannon is pulling back the curtain on why even the most faith-filled women get stuck on the edge of their breakthrough. Here’s the truth most aren’t talking about: Your calling doesn’t just require obedience it requires renewed wiring. God gave us an instruction manual for our minds “be transformed by the renewing of your mind” and neuroscience is finally catching up with that belief. In this episode, Dr. Shannon walks you through: Why your brain resists the very thing God is...
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If you’ve scaled to six or seven figures but feel like you are still the bottleneck…” with “the one the business can’t run without” it’s time for a different approach. We want freedom. We want impact, and we end up becoming the most underpaid, overworked employee in them We want freedom. We want impact. And we end up becoming the most underpaid, overworked employee in the company we created In this episode of the Epic Success Podcast, I’m walking you through the 5 key systems you must hardwire in your business so you can scale without burning out — and...
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Some entrepreneurs can hit six figures by hustling, working harder than everyone else, doing it all themselves, and really pushing for results. But the leap to seven? That takes a different operating system. In this episode of the Epic Success Podcast, I break down the exact mindset shifts required to grow from a stressed-out six-figure entrepreneur to a strategic, focused 7-figure CEO. We unpack the brain-based truth behind why strategies plateau and how to rewire your mind to lead, decide, and scale like someone at 7 figures already. Inside this podcast I talk about : The...
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Are your business relationships genuinely supporting your growth—or are they just surface-level connections? In today’s episode, Dr. Shannon Irvine sits down with the amazing Selena Soo, , to explore how cultivating deep, authentic relationships can become your greatest business asset. Selena shares actionable insights into building meaningful connections that amplify your success. We talked about: How to Leverage authentic generosity to form stronger, more impactful relationships Instantly strengthen your connections with proven, practical tips Create strategic alliances...
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Have you ever felt like a fraud, even though you've achieved significant success? Imposter syndrome is a sneaky killer of confidence and momentum, especially for driven entrepreneurs stepping into new territories. In today’s powerful episode, Dr. Shannon Irvine dives deep into understanding imposter syndrome from a neuroscience perspective. She reveals the brain-based triggers behind imposter syndrome and teaches actionable, science-backed strategies to banish it once and for all. You’ll discover how to: Recognize imposter syndrome as a pattern your brain defaults to, not your...
info_outlineAre you tired of the feast-or-famine cycle in your business? Looking for a way to create more stability and predictability in your revenue?
In this game-changing episode of the Epic Success Podcast, I'm joined by the KING of memberships, Stu McLaren, to talk about his brand new book, Predictable Profits, and how memberships can transform your business model.
Whether you're just getting started as an entrepreneur or you're an established business owner looking to add more stability to your revenue, this episode is a GOLDMINE of practical advice.
đź’° Stu reveals how he went from a successful but time-consuming business to creating leveraged, recurring revenue that allowed him to be present for his family while growing his income.
🔑 You'll discover the three key indicators to determine if a membership would work in YOUR market (spoiler: almost ANY business can add a membership component).
✨ The best part? Stu shares real examples of "ordinary" people who've built multi-million dollar memberships in incredibly niche markets—proving you don't need to be a guru or have a huge audience to succeed.
Grab a copy of Stu’s new Book Predictable Profits: Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions