Predictable Profits: Can a Membership Explode Your Business? - Interview with Stu Mclaren
Epic Success with Dr Shannon Irvine
Release Date: 03/12/2025
369 STOP Being the Bottleneck and Train Your Brain To Scale Like a Top 1% CEO
Epic Success with Dr Shannon Irvine
FREE Self-Scaling Business Workshop: WORK With Me: If your business only works when you’re in the middle of everything, you don’t own a company – you own a very stressful job with overhead. In this video, Dr. Shannon breaks down the neuroscience of why your brain keeps you stuck in the center of every decision, and shows you how to use a simple “constraint test” to start leading like a true Scaled CEO instead. In this video, you’ll learn: Why your nervous system quietly equates “me in the middle” with safety and profit The...
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The Hidden Reason Your Business Feels Harder Than It Should with Dr. Shannon Irvine
Epic Success with Dr Shannon Irvine
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Why Your Work Addiction Is Capping Your Business (And How To Lead Like a Scaled CEO) with Dr. Shannon Irvine
Epic Success with Dr Shannon Irvine
FREE Self-Scaling Business Workshop: WORK With Me: If your business only works when you are in the middle of everything, you don’t own a company. You own a very stressful job with overhead. In this episode of the Epic Success Podcast / Scaled CEO Show, I’m unpacking why your work addiction is quietly capping your next level and how to shift into a Scaled CEO identity without your business falling apart. Because here’s the truth: the same in‑the‑trenches, workaholic identity that built your business is now the thing holding it back. Inside the episode, we walk through...
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Annual Planning Isn’t Failing Because You’re Lazy with Dr. Shannon Irvine
Epic Success with Dr Shannon Irvine
It’s failing because your brain is not designed to run on 12‑month wish lists and 10‑year fantasies. Every December you build the big plan… and by February you’re back in firefighting mode. In this episode of the Epic Success Podcast / Scaled CEO Show, I’m breaking down the 90‑Day Scaling System we install with clients so the business keeps growing while you work sane hours. Here’s the truth: You don’t have a discipline problem. You have a planning problem. Your brain hates vague, distant goals. It wants clear, immediate wins. Annual plans are too abstract to feel...
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How I Get My Team To Run The Business Without Me with Dr. Shannon Irvine
Epic Success with Dr Shannon Irvine
If your team still needs you for every decision, it’s not because they’re broken. It’s because everyone’s brain – including yours – is wired to keep you in control and them dependent. In this episode of the Epic Success Podcast / Scaled CEO Show, I’m walking you through the exact Team Operating System my clients use to turn “helpers” into true owners, so the business runs without them in a set number of hours per week. Because here’s the truth: you don’t fix this with more motivation or better pep talks. You fix it by changing the system your team runs on. ...
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How I Run My Business In 10 Hours A Week with Dr. Shannon Irvine
Epic Success with Dr Shannon Irvine
FREE Self-Scaling Business Workshop: WORK With Me: Let me ask you something… Does your business actually feel like a business… or does it feel like a high-pressure job you can’t clock out of? In this episode of the Epic Success Podcast, I’m walking you through the exact CEO operating systems I use with my private clients to scale multimillion-dollar businesses, without burning out in the process. Because here’s the truth: you don’t need to work 60-hour weeks to grow. You need better systems. I’m breaking down the three CEO systems that change everything: ...
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The truth about “balance” no one is talking about with Chad Willardson
Epic Success with Dr Shannon Irvine
In this episode of the Epic Success Podcast, I’m joined by Chad Willardson — founder of Pacific Capital, author of Fully Invested, and one of the few leaders I know who is winning big in business without sacrificing faith, family, or presence. We dive into the real conversation entrepreneurs are afraid to have: Why “work-life balance” is a myth (and what actually works) The hidden cost of being half-in — at home and at work The two traits ultra-successful leaders have in common Why discipline and boundaries matter more than motivation How to build a ...
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MONEY MINDSET TRAPS that stall scaling (and HOW to OVERCOME THEM) with Dr. Shannon Irvine
Epic Success with Dr Shannon Irvine
Welcome back to the Epic Success Podcast. In this episode, I am breaking down the hidden money mindset traps that keep even successful entrepreneurs stuck. Today I talk about my journey, revealing how my self worth was tied to hustle and revenue. This created a cycle that stalled my business growth. I recognized these patterns, broke through my glass ceiling, and rewired my identity for true eight figure thinking. Trust me - if I can do this, so can you. Tune in to discover the neuroscience behind these money stories, the practical steps I took to shift from measuring my value by income to...
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The Future of AI in Business: What Owners Need to Know to Stay Ahead With Rick Mulready
Epic Success with Dr Shannon Irvine
Welcome back to the Epic Success Podcast with Dr. Shannon Irvine! In today’s episode, Dr. Shannon sits down with Rick Mulready, a seasoned online business strategist and fellow San Diego native, to dive into the ever-evolving world of AI in business. Together, they explore the current state of artificial intelligence, calling out the hype versus reality behind recent model updates like GPT-5, and discuss why many entrepreneurs feel like they're falling behind in AI adoption. Rick shares practical insights about how AI is transforming the landscape for business owners...
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One Presentation Away: Colin Boyd’s Secrets to Transformational Speaking and Business Growth
Epic Success with Dr Shannon Irvine
Welcome back to the Epic Success Podcast. In today’s episode, Dr. Shannon welcomes back her good friend and go-to speaking coach, Colin Boyd. Colin is a seasoned professional speaker who’s just released his new book, "One Presentation Away." Known for his unique and highly effective approach to communicating your mission, Colin dives deep into the art and structure of presentations that truly transform audiences, not just inspire them. Dr. Shannon and Colin unpack why speaking is one of the ultimate X-factor skills for entrepreneurs, coaches, and service-based business owners, and...
info_outlineAre you tired of the feast-or-famine cycle in your business? Looking for a way to create more stability and predictability in your revenue?
In this game-changing episode of the Epic Success Podcast, I'm joined by the KING of memberships, Stu McLaren, to talk about his brand new book, Predictable Profits, and how memberships can transform your business model.
Whether you're just getting started as an entrepreneur or you're an established business owner looking to add more stability to your revenue, this episode is a GOLDMINE of practical advice.
đź’° Stu reveals how he went from a successful but time-consuming business to creating leveraged, recurring revenue that allowed him to be present for his family while growing his income.
🔑 You'll discover the three key indicators to determine if a membership would work in YOUR market (spoiler: almost ANY business can add a membership component).
✨ The best part? Stu shares real examples of "ordinary" people who've built multi-million dollar memberships in incredibly niche markets—proving you don't need to be a guru or have a huge audience to succeed.
Grab a copy of Stu’s new Book Predictable Profits: Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions