Sustainability starts in the brain
Campus 10178
Exploring neuroscience and leadership with Dr. Maria Hoffacker Dr. Maria Hoffacker is a multidisciplinary expert, combining her expertise in neuroscience, sustainability, and communication to empower individuals, teams, and organizations to harness the power of neuroscience to achieve meaningful change. Her work focuses on applying the latest brain research findings to practical scenarios, particularly in leadership development, agile management, and fostering a sustainable mindset, as captured in her book, Nachhaltigkeit beginnt im Kopf – Die Macht der Hirnforschung für die...
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Leveraging Digital Innovation with Christoph Burger & Jens Weinmann
Campus 10178
In episode #35 of Campus 10178, the ESMT Berlin podcast, Christoph Burger and Jens Weinmann of ESMT discuss their new book, (Ubiquity Press, 2024), and share insights on how companies can successfully navigate the ever-evolving landscape of digital transformation. Burger and Weinmann explore various facets of digital innovation, drawing on real-world case studies to illustrate both the challenges and opportunities businesses face in this era of rapid technological advancement. This episode covers: The reasons why many companies are slow to adopt digital technologies The evolving role of IT...
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AI & inclusion with Dr. Kasia Stoltmann
Campus 10178
Artificial Intelligence is reshaping our world, offering not only unprecedented technological advancements but also, surprisingly, the potential to profoundly influence inclusivity across various sectors. In episode #34 of Campus 10178, the ESMT Berlin podcast, Dr. Kasia Stoltmann, a renowned AI and data science expert and the founder of Women in Big Data Berlin, delves into how AI can serve as both a beacon of innovation and a bridge to greater societal equity. Dr. Stoltmann discusses the dual role of AI in enhancing technological processes and promoting diversity and inclusiveness within the...
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Integrating D&I in FinTech with Felizitas Lichtenberg of SumUp
Campus 10178
As global markets evolve, the integration of diversity and inclusion within companies is not just ethical, but strategic, enhancing innovation and broadening market reach. In episode #33 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles engages with Felizitas Lichtenberg, SumUp's global head of diversity and inclusion, wellbeing, and sustainability. They delve into the transformative impact of D&I strategies within the FinTech industry, spotlighting personal experiences and the essential role of understanding in culturally diverse teams. Lichtenberg shares insights into SumUp's...
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Privacy-first marketing on the AI frontier
Campus 10178
The adoption of AI has opened new opportunities to personalize customer experiences. However, these advancements bring significant ethical considerations regarding data privacy and consumer trust. Striking a balance between personalization and privacy has become a critical challenge for marketers, particularly with growing consumer and legislative demand for privacy-first marketing strategies. In episode #32 of Campus 10178, the ESMT Berlin podcast, host Tammi L. Coles speaks with Andreea Mandeal, head of global marketing at brighter AI, a provider of image and video anonymization...
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Authentic storytelling for Gen Z
Campus 10178
Social media strategies have become increasingly important for businesses, as they offer the opportunity to engage with younger audiences, particularly Gen Z, in a deeply human-centered way. Authentic storytelling plays a pivotal role in this process, allowing businesses to create meaningful connections and transform customer experiences. In episode 31 of Campus 10178, the ESMT Berlin business podcast, host Tammi L. Coles speaks with Johanna Rüdiger, head of social media strategy in the culture and documentaries department at Deutsche Welle. Rüdiger's unique journey from traditional...
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Rebranding ESMT
Campus 10178
On Monday, March 4, ESMT proudly unveiled a vibrant update to its brand identity, marking a significant milestone more than two decades after our school’s inception. This refreshing transformation includes a new logo, tagline, and color scheme that reflect our progressive outlook while paying homage to our roots in Berlin’s history. In the latest episode of Campus 10178 podcast, guests Jeanne M. Gaebler, deputy director of corporate communications at ESMT, and Andy McLane, creative director of Anything is Possible, detail the unique risks and opportunities of rebranding ESMT. They discuss...
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Talking patient-centric MedTech with Dr. Oshin Behl
Campus 10178
In this episode of Campus 10178, host Tammi L. Coles sits down with Dr. Oshin Behl, a clinician turned MedTech innovator and venture manager at ESMT Berlin’s DEEP Institute and Creative Destruction Lab (CDL). Dr. Behl discusses her transition from medical practice to MedTech, highlighting her passion for developing patient-centric products in the healthcare technology sector. Dr. Behl shares her role in nurturing deep tech innovations at ESMT Berlin, particularly through the CDL program, which aims to bridge the gap between deep tech innovation and commercial success in the MedTech field....
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Inclusive Gaming: A Talk with EA's Amanda Hawthorne
Campus 10178
Inclusive language aims to welcome and respect all individuals by avoiding expressions that marginalize or stereotype. It goes beyond gender, including considerations of race, religion, age, disability, sexual orientation, and socioeconomic status, among others. The gaming industry, which connects people worldwide, faces unique challenges in implementing inclusive language across diverse cultures and languages. This matters profoundly, as the right words can make all gamers feel included, while the wrong ones can alienate or offend. In this podcast episode, Campus 10178 host Tammi L. Coles...
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Breaking barriers for women of color entrepreneurs in Europe
Campus 10178
Recognizing and elevating the work of women of color is vital in an entrepreneurial landscape where equity is paramount. This is far from today's reality. Because of race and gender, founders who are women of color often face significant barriers, including poor representation and limited access to funding in investment circles. Creating supportive networks that can help these founders navigate these obstacles is essential for building an inclusive entrepreneurship ecosystem. In episode 27 of Campus 10178, the ESMT business podcast, host Tammi L. Coles interviews Alina Bassi, co-founder...
info_outlineRenato Beninatto is the co-author of The General Theory of the Translation Company and the co-founder and advisor at Nimdzi Insights, a think-tank and consulting company that focuses on growth strategies for localization leaders. In episode #20 of Campus 10178, the ESMT Berlin podcast, Beninatto shares keen insights from his entrepreneurial journey in the translation/localization sector and offers students of entrepreneurship non-academic lessons for making their own startup dreams come true.
“Do what you love … and learn accounting. Accounting is the language of business. The difference between a doctor and a doctor who knows accounting is that the doctor who knows accounting owns the hospital.” – Renato Beninatto, Nimdzi Insights
Guest info
Renato Beninatto
Nimdzi Insights
https://www.nimdzi.com/
E-Mail: [email protected]
LinkedIn: https://www.linkedin.com/in/renatob
Twitter: @renatobeninatto
About Campus 10178
Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.