Ethical Voices: Interview with Paula Pedene
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
Release Date: 08/08/2022
Ethical Voices Podcast: Real Ethics Stories from Real PR Pros
This week on Ethical Voices, , the co-founder and CEO of , discusses a number of important ethics issues: · What to do when advocacy groups change your words to spread misinformation · How to deal with biased reporters · When ethically to disclose you used AI
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Ann Marie Varga, the internal communication manager for AdventHealth discusses a number of important ethics issues including: 1) One key PR ethics lesson from the Pulse nightclub shooting 2) How to protect your (and your team’s) mental health in crisis situations 3) Ethical issues in internal communications
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Christie Goodman, the director of communication for the Intercultural Development Research Association, discusses a number of important ethics issues, including: 1) How to avoid using people as props and authentically engage 2) Ethics challenges with assumptions 3) How to effectively engage and learn from diverse audiences 4) How to effectively advance social justice issues
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Joining me on this week's episode is Roy Reid, a senior fellow with the Stockworth Institute, and he is recognized as one of the Top 100 Thought Leaders in Trustworthy Business. He discusses a number of important ethics issues, including: 1) What to do when your client asks you to besmirch the competition 2) How to effectively and ethically build trust 3) What to do when employees, clients and partners break your trust
info_outline The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners - A Conversation with Michelle Egan and Mark DvorakEthical Voices Podcast: Real Ethics Stories from Real PR Pros
In November 2023, PRSA issued new ethics guidelines titled “The Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners”. Michelle Egan, the 2023 National Chair of PRSA and Mark Dvorak, the 2023 Chair of PRSA's Board of Ethics and Professional Standards discuss the AI guidelines and more.
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Ed Harrison, the managing director of Inkhouse in Boston discusses several ethics issues including: 1) Ethical failures with data 2) Why we need to tell the hard truths 3) The important difference between being nice and being kind 4) An interactive discussion on AI tools and training
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, Associate Dean for Research in the . discusses a number of important ethics issues, including:
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Dave Honchul, APR Fellow, PRSA is a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: 1) What to do when you think you received an unlawful order 2) One key thing many PR pros are forgetting to do 3) How far do you need to dig before deciding something is true
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Kelsey Bohl, the Senior Manager of Corporate Communications Press Office at Walmart, discusses a number of important ethics issues, including: 1) Why corporations need to be careful they aren’t the oones spreading misinformation 2) Ethics of data analysis 3) Why PR pros need to change their definition of media
info_outlineThis week Paula Pedene is being inducted into the Defense Information School Hall of Fame. Every PR pro should listen to her interview from 2018 and then buy her book: A Sacred Duty
Ethical Voices Interview #1 - Paula Pedene, APR, Fellow PRSA
In this episode we speak with Paula Pedene, one of the key whistleblowers in the VA scandal about the ethical issues she faced and advice for public relations professionals
Paula is a service disabled veteran, a PR agency owner and was PRSA PR Professional of the year in 2015. She is a guidepost against which many PR pros should measure their ethical standards.
This interview highlights:
1) The ethical issues she faced at the VA
2) Her advice for whistleblowers and those serving as ethical guardians for their organizations
3) The best ethics advice she ever recevied
4) New ethics issues of concern