Episode 293: Why Some Coaches Book Out in 30 Days: 6 Brand Building Secrets for Emerging Coaches with Cailen Ascher
Release Date: 09/10/2025
Euphoric Alcohol-Free
Trigger Warning: This episode contains discussion of alcohol-related suicide. Please listen with care. Colleen Clifford lost her husband to alcohol, but it took years and a handful of wild card moments for her to confront her own relationship with drinking. 95% of the time? She felt in control. 5% of the time, something flipped. A split-second decision, a blackout, or a version of herself she didn’t fully recognize. Today, we’re talking about the psychology of the wild card, why “mostly fine” can still cost you your integrity, and the moment Colleen decided she would never again...
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Hadley Sorensen didn’t stop drinking four years ago because everything fell apart. She quit because something felt off, even though from the outside, her drinking looked completely normal. That intuitive hit led her to do what only 1% of people ever do – write the book she couldn’t find: . Hadley talks about how she is dismantling the toxic narratives around “mommy wine juice culture” which can keep you stuck in shame, and the belief that you need a dramatic reason to quit. You don’t need to keep doing something that makes you feel like crap just because everyone else is....
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If you think about it, drinking again in February is kind of like texting your toxic ex at 2 am after you started dating a really good guy. Trust me, I’ve been there. I understand the weirdly tempting allure of alcohol and the fear of committing beyond Dry January… But why not keep dating this alcohol-free life for another month, and see how it goes? In this episode, I’ll share some stories from my first year being alcohol-free, the red flags I couldn’t ignore, and how I debunked the subconscious beliefs that made alcohol alluring, making way for the most intense freedom I...
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David Goggins, Warren Buffett, Gretchen Rubin, Elizabeth Gilbert, Brene Brown: These wildly successful people all share ONE habit that completely contradicts the champagne-on-a-yacht fantasy we’ve been sold. I have been in so many rooms with high-achieving 7-8-figure entrepreneurs, leaders, and authors, and it is UNCANNY how many times alcohol is missing. And once you see it, you can’t unsee it. In this final episode of Euphoric’s Dry January series, we’re debunking all the myths around alcohol and why more ambitious, creative, future-focused people are opting out entirely. IN...
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You’re doing Dry January … but your partner isn’t…so that sucks. But what if that wasn’t actually a problem? What if it could bring you closer? If drinking used to be how you connected, you don’t have to feel like you’re leaving your partner behind (after listening to this episode). Learn how to use the Breadcrumb Strategy, how to serve their soul, not their personality, and tips for your relationship to grow EVEN stronger this Dry January. IN THIS EPISODE: Why doing Dry January could be the secret spark that reignites your bond with your partner The reasons why...
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What happens to your gut when you stop drinking? Your skin? Your liver, your heart, your blood pressure, your brain’s gray matter? My personal hot take is that if pharmaceutical companies could bottle the effects of being alcohol-free, it would solve most diseases and chronic issues people have today, because the before and after difference of drinking and not drinking is INSANE. When I went alcohol-free, I not only felt and looked better, but I saw major changes in my biometrics, including my blood pressure and cholesterol, which were not what I thought they should be in my 20s and 30s. In...
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Why does eliminating alcohol suddenly make you crave sugar like Cookie Monster, struggle with sleep (though everyone swears you’ll snooze like a baby), or find yourself existentially bored? These aren’t signs that Dry January “isn’t working.” They’re signs that your nervous system, hormones, and dopamine pathways are recalibrating. I talk a lot about the incredible benefits of going alcohol-free: the confidence, the creativity, the clarity, and the INSANE biological changes. But some of these benefits take time. If this is your first Dry January or you’ve had a very “wet”...
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Dry January isn’t about deprivation for 31 days without alcohol. It’s about gaining MORE: more energy, more sleep, more presence, more clarity, more motivation, more JOY. The dry january trend is huge, with upwards of 44% of the population trying it. But you don’t want to approach it like an elimination diet. Trust me when I say you don’t want to rely purely on willpower. Today, I’m sharing six mindset shifts that work at the subconscious level and will turn your Dry January into a life-changing experience. Accountability can make all the difference in these kinds of...
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Before you set goals for 2026, there’s one POWERFUL thing you can do to make sure you don’t repeat the same patterns. Think about the previous year – the wins, the losses, the career moves, the travel, the adventure – and what it all means. What did you learn in 2025? And what are you bringing into 2026? In this episode, I reveal my annual reflection process, including the life audit questions I ask each December and the methods I use to stay focused while charting my vision for the year ahead. We’re talking about vision boards, joining communities, and setting a “word of the...
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Becoming a thought leader is an amazing business move, no matter your industry – but how do you actually BECOME a thought leader? After leading powerful transformations and masterminds in Paris and LA, I’m doubling down on a truth that every ambitious woman needs to know: you don’t need permission, credentials, or a massive following to be a thought leader. It’s all about intentional positioning. Today’s episode is about how to take that quantum leap in your career. We start with the basics — what thought leadership actually is (and what it’s not), and then move into how to use...
info_outlineWhy do some coaches fill their programs in a month, while others hustle and grind with nothing to show for it? Cailen Ascher has a gift of helping coaches simplify their offers and start making real sales, WITHOUT burning out or chasing algorithms. I first met her when she was a student in my Become Euphoric program, and later, she became one of my business mentors.
In this episode, Cailen is sharing six of her best brand building secrets, including what strategies are completely outdated, the art of “borrowing audiences,” how to leverage social media without it taking over your life, and the magical effect of being pleasantly persistent.
If you’re tired of doing ALL the things, Cailen’s immensely helpful advice will show you a better way to fill your coaching programs and make an even bigger impact.
P.S. Apply now for the Empowered AF 5X Coach Certification Program and learn how to turn your alcohol-free journey into a movement that changes lives.
IN THIS EPISODE:
- Why “borrowing audiences” through collaborations, guest spots, and speaking gigs is the not-so-hidden shortcut to attracting clients, FAST
- How starting small (think: a ‘room’ of 50 people) can spark real human connections and why nurturing relationships always beats chasing vanity metrics
- Cailen’s story of going alcohol-free while already a successful entrepreneur and how this supercharged her clarity and expanded her vision
- The “pleasantly persistent” method that transforms strangers into clients, collaborators, and lifelong supporters
LINKS/RESOURCES MENTIONED
Listen to Episode 63: You Can Have the Life You Want with Cailen Ascher
Visit Cailen’s website and check out her free training on how to build a scalable coaching business.
If you know you’re meant to help other people change their relationship with alcohol and achieve deep healing (along with their bigger dreams), apply for the Empowered AF 5X Coach Certification Program – and get 5x certified as a world class alcohol-free coach, mindset coach, success coach, NLP practitioner, and hypnosis practitioner.
Awarded the most empowering book in the sober curious genre, be sure to get your copy of Euphoric: Ditch Alcohol and Gain a Happier, More Confident You today and leave your review.
Follow @euphoric.af on Instagram. And as always, rate, review, and subscribe so we can continue spreading our message far and wide.