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The Importance of Branding in a Digital World

The Even Better Podcast

Release Date: 06/03/2025

You Move at Your Pace show art You Move at Your Pace

The Even Better Podcast

This episode is brought to you by the ! In this solo episode of Even Better, host Sinikka Waugh reflects on the unique pace at which each of us works, communicates, and learns, and why that difference is not just normal, but necessary. We all move through the world in our own way, and while it’s natural to want others to keep up or slow down to match us, doing so means giving them the tools, training, and support they need to succeed. Sinikka shares practical insights on finding your natural flow throughout the day, adapting your communication style with intention, and recognizing how...

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How to Co-Create Greatness in a Meeting show art How to Co-Create Greatness in a Meeting

The Even Better Podcast

This episode is brought to you by the !  In this solo episode of Even Better, host Sinikka Waugh explores how to co-create greatness in every meeting—whether you’re leading it or simply participating. Our workplaces thrive when people feel cared for, valued, and like they matter, and meetings are a powerful microcosm of that culture. Sinikka shares practical ways to make meetings more effective and meaningful, from clarifying the purpose and desired outcome to honoring people’s time and contributions. Drawing parallels between running a meeting and managing a project, she...

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Change: Should I Do This? show art Change: Should I Do This?

The Even Better Podcast

This episode is brought to you by the !  In this solo episode of Even Better, host Sinikka Waugh explores the crossroads we all face when change presents itself and a decision needs to be made. Sometimes the question is simple—Should I do this? Do I even want this?—but the answers can feel anything but clear. With warmth and practical wisdom, Sinikka walks through a process for navigating those moments of uncertainty: pausing before reacting, defining what “A” and “B” really mean, weighing the gains and losses of each path, and grounding choices in personal values. Once a...

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Five Ways to Reclaim Your Time and Energy for What Matters Most show art Five Ways to Reclaim Your Time and Energy for What Matters Most

The Even Better Podcast

In this episode of Even Better, Sinikka Waugh is joined by Dr. Ngozi Igbokwe, Senior Learning and Development Manager at Bright Horizons, for a conversation about reclaiming your time and energy for what matters most. Drawing from her expertise in leadership development and her own experiences balancing career and community, Ngozi shares practical strategies for focusing on what fuels you—and letting go of what drains you. Together, they explore five key ways to realign your energy and attention: knowing what fills your cup, taking an honest look at how you spend your time, getting...

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Working on Climate Action with People of Faith show art Working on Climate Action with People of Faith

The Even Better Podcast

This episode is brought to you by the !  In this episode of Even Better, Sinikka Waugh is joined by Debra Rienstra for a conversation about pursuing climate action in partnership with people of faith. From early passions that shaped her calling, to the experiences that prepared her for this moment, Debra shares how her journey has evolved—and how faith communities can be powerful allies in creating meaningful change. Together, they explore what sustains this passion even in the face of discouragement, and how others can catch and carry the spark of hope forward. Along the way,...

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EOS is One of the Ways to Have Better Workdays show art EOS is One of the Ways to Have Better Workdays

The Even Better Podcast

This episode is brought to you by the !  In this episode of Even Better, Sinikka Waugh is joined by Rob Taylor for a conversation about the common frustrations business owners face—and how to move past them. From lack of control to lack of profit, people challenges to stalled growth, it can feel like nothing is working. Rob introduces us to the Entrepreneurial Operating System® (EOS®), a proven set of simple, practical tools designed to help leaders gain clarity, alignment, and traction. Together, they'll explore the six key components that EOS strengthens—Vision, People,...

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Change You Didn't Want show art Change You Didn't Want

The Even Better Podcast

This episode is brought to you by the !  In this solo episode of Even Better, host Sinikka Waugh takes on a challenge we’ve all faced: dealing with change we didn’t ask for, didn’t expect, and maybe didn’t even want. When circumstances shift outside of our control, it’s natural to feel resistance, frustration, or even grief. With her trademark clarity and compassion, Sinikka explores how the power of the pause can shape our response, whether or not a change can be undone, what it means to envision a “point B,” and how we can choose to make the journey in ways that honor...

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5 Ways to Relax Your Mind (and Down-Regulate Your Nervous System) show art 5 Ways to Relax Your Mind (and Down-Regulate Your Nervous System)

The Even Better Podcast

This episode is brought to you by the !  In this episode of Even Better, Sinikka Waugh is joined by Jana Mitzoda for a conversation about when life moves at full speed, slowing down can feel impossible—but your mind and body need it. Jana joins us to share five simple, powerful ways to quiet your mind and soothe your nervous system. From the permission to truly stop, to the grounding power of your breath, to finding your own body’s version of relaxation, these practices invite you back into balance. Discover how connecting with nature can restore your circadian...

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5 Ways to Relax Your Mind (and Down-Regulate Your Nervous System) show art 5 Ways to Relax Your Mind (and Down-Regulate Your Nervous System)

The Even Better Podcast

This episode is brought to you by the !  In this episode of Even Better, Sinikka Waugh is joined by Jana Mitzoda for a conversation about when life moves at full speed, slowing down can feel impossible—but your mind and body need it. Jana joins us to share five simple, powerful ways to quiet your mind and soothe your nervous system. From the permission to truly stop, to the grounding power of your breath, to finding your own body’s version of relaxation, these practices invite you back into balance. Discover how connecting with nature can restore your circadian...

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3 Leading Causes of Pain in Organizations show art 3 Leading Causes of Pain in Organizations

The Even Better Podcast

This episode is brought to you by the !  In this solo episode of Even Better, host Sinikka Waugh shines a spotlight on three of the biggest sources of organizational pain: ineffective communication, role and responsibility mismatch, and ineffective risk management. These common challenges cause breakdowns in projects, teams, and trust—and yet, they’re often overlooked or accepted as "just how things go." With clarity and compassion, Sinikka explores how better communication, aligned expectations, and proactive planning can lead to fewer headaches and better workdays—for...

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More Episodes

This episode is brought to you by the Change Maker's Certification Program.

 

In this episode of Even Better, Sinikka Waugh is joined by marketing expert Paige Arnof-Fenn to explore how personal branding has become essential in today’s digital-first world. Paige shares why everyone—from entrepreneurs to professionals—needs an authentic online presence to stand out and stay relevant. Discover how to build a brand that reflects your voice, choose the right platforms, and avoid becoming invisible in a crowded marketplace. Whether you're just starting or refining your digital presence, this episode offers practical insights to help you show up with confidence and clarity online.

 

Paige Arnof-Fenn is the founder & CEO of marketing communications firm Mavens & Moguls. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards, is a popular speaker and columnist who has written for Entrepreneur and Forbes.

 

Get in touch with Paige!