Get to the Point Doesn't Get to the Point, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: Why rushing to the bottom line without the setup kills your message’s impact What most people who say “get to the point” are actually asking for Why...
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Adaptability Drives Clarity, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: Why adaptability is the key to being trusted and understood in your communications How tailoring your messages boosts your credibility and persuasiveness...
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Advice for New Graduates, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: How to manage deadlines with clarity in a professional environment Why it is important to define what success means for you on a personal level Why...
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Words Freaking Matter, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: The weight your words carry, whether you want them to or not Why context is so critical to your message Why you need diverse perspectives and voices to...
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Rules of Email, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: How your emails speak for you, whether you want them to or not Which emails qualify as your responsibility vs. not your responsibility Why you should...
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When I Don't Know is NOT an Answer, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: Why saying “I don’t know” can damage trust when the answer is your responsibility How to respond professionally when you truly don’t have the...
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I Don't Know is an Answer, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: When it is appropriate to use “I don’t know” as a valid answer What to communicate after saying “I don’t know” to provide clarity and...
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When Employees Don't Know, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: Why you need to reinforce roles and expectations, even if they haven’t changed How to set expectations early through effective recruiting and onboarding...
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Overcome Your Inside Voice With These Phrases, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: How to replace common phrases to foster better communication and collaboration in the workplace Why you should replace “but” with “and” in your...
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Authentic Communication, with Lee Caraher
Everything Speaks
Communications is the CENTER OF ALL THINGS. Lee Caraher talks all things communications – from language to format to medium, from employee engagement to great leadership, from PR to social media, and Reputation management to personal branding, bringing you key insights from her experience and expertise that can be used in the day to day to make your work, your PR, your culture, and your potential WORK. What you will learn in this episode: How authenticity builds trust and makes you a more effective leader Why authenticity makes people happier and more productive How to show up authentically...
info_outlineMaggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
- How the pandemic impacted media relations
- Why it is detrimental to think of media relations as transactional
- Why it is crucial to build personal connections in PR
- Why you need to be of service to your media connections to maintain relationships
- How to get started building media relations in today’s environment
Resources:
- Website: http://www.double-forte.com/
- LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/
- LinkedIn Business: https://www.linkedin.com/company/double-forte/