ERP122 - MSP Marketing Start Here
Evolved Radio
Today on the Evolved Radio Podcast, I’m joined by , the author of "," for a deep dive into the world of LinkedIn social marketing. This episode is perfect for MSPs looking to streamline their marketing efforts. Paul shares insights from his book, emphasizing the importance of simplifying marketing strategies and focusing on building long-term relationships through platforms like LinkedIn. He discusses practical steps like creating engaging content, leveraging LinkedIn's unique tools and features, and the power of setting up reliable marketing systems. Todd and Paul also explore the...
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ERP121 - The Timeless Wisdom of Seven Habits
Evolved Radio
Welcome to another insightful episode of the Evolved Radio Podcast! Today, we dig into the timeless wisdom of "The 7 Habits of Highly Effective People.” with Andrea Caldwell, VP of Coaching and consulting at Franklin Covey. Celebrating the book's 35th anniversary, Andrea sheds light on why Stephen Covey's principles have stood the test of time, attributing their longevity to the foundational truths they encapsulate. We explore how these habits have shaped our personal and professional lives, emphasizing the significance of paradigms, proactive behavior, and continuous self-renewal. Whether...
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ERP120 - Rethinking vCIO: Future of vCIO
Evolved Radio
In this episode of the Evolved Radio Podcast, I’m joined by from . Alex and I continue the rethinking vCIO series. Alex is a long-time friend of the podcast, appearing in a very early episode of the pod (ERP031). I had him back to jam on vCIO again. We explore the importance of mature VCIO practices, the integration of AI and automation, and maintaining high standards in client services. Enjoy the continued conversation in rethinking the vCIO series.
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ERP119 - Rethinking vCIO: vCIO as a career
Evolved Radio
Today on the Evolved Radio Podcast, we continue our series on Rethinking the vCIO role in MSPs. I’m joined by from to discuss the challenges and opportunities of the vCIO role. We'll explore the importance of role clarity, client segmentation, and tips for distinguishing between account managers and vCIOs. Jim shares valuable insights into the need for a strategic approach when targeting different client segments and how MSPs can create value with vCIO services. Listen for more actionable strategies to refine your client interactions and elevate the services you provide. This episode is...
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ERP118 - Rethinking vCIO: Understanding The Client Experience
Evolved Radio
On this episode of Evolved Radio, we’re continuing our rethinking vCIO series with from . Adam helps give a fresh perspective. Adam has years of experience as a director of security and as a vCIO in the corporate world. He has great insight on what it’s like sitting on the other side of the table from a typical MSP. In this episode, Adam shares a compelling story from his career, highlighting the crucial role of curiosity in client interactions. Whether you're an MSP owner, a vCIO, or someone looking to enhance client relationships, this episode is packed with...
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ERP117 - Rethinking vCIO : Adapting The Role For Better Outcomes
Evolved Radio
In today's episode, I’m joined by from . In the last episode, Luis Giraldo and I were talking about vCIO. Alex was listening to the episode and took up my challenge to fight us in the comments. Alex has lots of opinions and experience in the vCIO field, having built one of the leading platforms for vCIO out there. Interestingly, even Alex says he hates the term vCIO and explains why. We also discuss "firing" clients, the critical role of communication in maintaining positive relationships, agendas, and the nuanced roles required in smaller MSPs. This is another episode packed with insights...
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ERP116 - Rethinking vCIO: Delivering Real Client Value in MSP Services
Evolved Radio
Today, I’m chatting with my old friend , Chief Experience Officer at Scalepad. Luis and I are discussing how most of our industry might be doing vCIO all wrong. vCIO has the Critical Objective of creating real client value by delivering services that lead to genuine business outcomes, but many struggle to make this a reality. We discuss why people hate the vCIO title and ideas about what we should call it instead. We discuss some common pitfalls, like focusing too much on tools over processes. Whether you’re trying to start or improve your vCIO process, this episode is a must-listen. So...
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ERP115 - Expert Sales Advice and Tactics
Evolved Radio
Welcome to another episode of Evolved Radio Podcast! Today, we’re talking Sales strategies and tactics with my guest, Megan Killion, chief consultant with MKC Agency. We start off by discussing finding strength in adversity. Megan shares her story about an incredibly challenging period in her life and what she learned. This was an unexpected rabbit hole we went down, but it’s relevant since business development means getting a lot of “No”s, which can be so uncomfortable for people that they never start. Then Megan shares practical tactics on qualifying leads, understanding client...
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ERP114 - Service Management and Automation
Evolved Radio
Welcome to the Evolved Radio Podcast, In today's episode, I’m joined by industry expert CEO of Timezest and Pia. We delve into the transformative role of AI technology in ticket management, highlighting its ability to automate and streamline service desk operations. We chat about the role of dispatcher and how it can be done in different ways in MSPs. We also discuss how AI and RPA tools are not only enhancing efficiency but also creating new career opportunities within MSPs. Join us for an insightful episode that explores how automation and AI are revolutionizing service management,...
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ERP113 - Cybersecurity Hype Cycle: Tools, Trends, and Realities
Evolved Radio
Welcome to another episode of Evolved Radio Podcast! Today we have an insightful discussion lined up with cybersecurity expert Wes Spencer. We explore the critical need for governance and how cyber insurance is a catalyst for improved security practices in small businesses. We also touch on the hype cycle in the cybersecurity industry and the need to move beyond a tool-centric focus. We also discuss strategies for protecting our kids in the digital age, from screen time limits to open conversations about social media. Finally, we chat about the influence of private equity in the MSP market and...
info_outlineOn this episode of Evolved Radio Podcast, I’m speaking with Orrin Klopper, CEO of Netsurit, a veteran of the IT industry since 1997. Orrin shares his journey from high school to becoming a leading figure in the field.
But it's not just Orrin's personal story that we explore in this episode. We also discuss the current state of the managed service provider (MSP) industry. Orrin sheds light on the consolidation happening within the industry, driven by private equity firms and the desire for liquidity events. We learn about the challenges MSPs face in finding new customers and the impact of emerging technologies, particularly AI.
Furthermore, Orrin reveals his company's unique approach to customer support agreements, highlighting the importance of incentivizing customers to follow recommendations. We also explore their company's "managed innovation" service and how it differentiates them from competitors.
Moving beyond the industry, Orrin shares valuable insights into building a purposeful and supportive culture within an organization. We discuss the importance of supporting employees' dreams and aligning the company's purpose with that of their clients. We also dive into their programmatic approach to management, focusing on personal and professional development.
Throughout the episode, Orrin emphasizes the significance of cultural alignment and differentiation in an industry where IT services are becoming increasingly commoditized.
Join us on this episode as we explore the MSP industry and the power of supporting the dreams of the doers. Don't miss out on the valuable insights shared by Orrin, a true industry expert with a passion for growth and purpose
This episode is brought to you by Evolved Management Training Courses.
Training built for your MSP specific needs.