Libsyn Directory

028: Drift's 138X Blog Traffic Growth, Ditching Gated Content w/Dave Gerhardt

Release Date: 07/06/2016

131: Bias in SEO, Overconfident SEO Case Studies, Google's SERP Struggles w/Sarah Presch

expertsonthewire's podcast

Sarah Presch, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and has been doing SEO, Marketing and Psychomarketing in corporate roles for 12 years. As SEOs, I think we spend FAR too much time obsessing over Google 'Ranking Factors' (most recently the API leaks) and NOT enough time trying to actually understand and empathize with searchers - the people we are supposedly making content for and trying to win over in the SERPs. In this conversation, Sarah brings her unique perspective drawing from her background in psychology to...