Launch Files Ep 1: My First Launch ($6K+ with an Email List of Less than 300!)
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In this episode, I'm thrilled to unveil an exciting new direction for the podcast. Introducing: The Launch Files, where I share and analyse online course launch stories – the good, the bad, the flops, and the successes! I hope that this BTS look will help you truly understand the pieces that go into making a launch a success so you can apply the very best launch tips to your own online course launches. In this episode, I'm going right back to the beginning of my own online course journey by sharing about my very first launch (a $6K+ launch with a tiny email list of less than 300!)...
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How to write binge-worthy blog posts fast with AI in 2023
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Are you struggling to come up with unique and compelling content for your blog? Or maybe you're tired of churning out generic posts that aren’t exactly getting the resounding feedback from your audience that you’d hoped for? In this podcast, I’ll explore how to use AI to craft non-generic blog posts that drive your goals. I’ll also touch on where I believe you need to use your judgement as the expert and how you can edit your posts to make them more compelling for your reader. Let’s dive in! Links mentioned: Enjoy this episode? I'd love it if you could... Subscribe...
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When to use a copywriting template and when to hire a copywriter
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As an online service provider or coach, creating compelling website copy and launch copy is at the foundation of your marketing strategy. While you have the option to hire a professional copywriter, DIYing your copy with a template can be a great option that puts you in the driver's seat (and has some other pretty amazing benefits too!) In this episode, I’ll explore the pros and cons of writing your copy yourself with the help of a template, so you can decide which option is best for you! No matter which option you choose, I’m here to help you create a magnetic connection with...
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How I’m preparing for maternity leave (round 2!)
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With my second baby on the way, I’m preparing for maternity leave round 2. This time it’s a little bit different, as I’m already a mum to a gorgeous (and very energetic) 18-month-old. I also have the beauty of hindsight, having experienced a maternity leave in the past already. So my expectations are a little bit different this time around! So if you’re getting ready for your first maternity leave or subsequent maternity leave and you’re wondering how to prepare for maternity leave or if it’s even possible to step away from your daily work while keeping your business...
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Case Study: How I Increased My Instagram Followers by 58% in Just 60 Days
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Are you struggling to gain traction on Instagram? Does it feel like you're spinning your wheels, posting content without seeing any results? You're not alone. Instagram can be a challenging platform to crack, but with the right strategy, it's possible to see significant growth in just a short amount of time. In this case study, I'll dive into how I was able to increase my Instagram following by 58% and engagement by 14% in just 60 days. I'll examine the types of content I shared, what got the most engagement, and what other strategies I used to drive results. Link mentioned: Enjoy this...
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How Elizabeth McCravy Built a Sustainable Multi-6-Figure Business as a Showit Template Designer
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In this episode, I chat with Showit Top Designer Elizabeth McCravy who's helping small business owners and designers stand out online and create a successful, sustainable personal brand. We dive into: How Elizabeth structures her business How she got into selling digital products Elizabeth's top tips for a high-converting website The reality of running a multi-six-figure/yr business with a toddler in tow. How Elizabeth has built a team to support her business Connect with Elizabeth: Enjoy the episode? Post a screenshot on your IG Stories and tag and so we can...
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How to build your email list to reach a new audience for your next course or digital product launch
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Email marketing is essential for selling your online course or digital product on repeat (hello, funnels, you wonderful things, you!), but it's also one of the most misunderstood forms of marketing. In this episode, I'm diving into the nitty gritty details of why email list building is essential for reaching an audience at scale and how to set up your own email marketing strategy to build a large, loyal audience of buyers over time without feeling spammy or annoying (hooray!). Links mentioned: Enjoy this episode? I'd love it if you could... Subscribe to the Expert Status Show Leave a...
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How to run a quick, cash-injecting beta launch for your online course or digital product
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If you've ever tried to launch a new digital product or course, then you know it can be a long process. You need to create the product, write all of the copy to promote it, create design mockups, and any other marketing collateral. You also have to market it — and sometimes that involves sales conversations. But what if there was a way to test your idea before investing all that time and money? What if there was a way to do this sort of testing without having to wait until your offer was completely finished? Enter: The beta launch. Links mentioned: Enjoy this episode?...
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Swipe My Secret Strategy for Killer Testimonials
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One of the most effective ways to increase sales and boost your credibility is with testimonials. The right testimonial can make potential customers feel like they know, like and trust you. Testimonials are a form of social proof. Most of us need validation from other people before making important decisions – like buying a product or service. They assure your ideal clients that what you've created won’t just “promise” to get them the result they want, but will actually help them get the transformation they want. After all, people buy from people! If you want to supercharge your...
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10 Steps to Creating a Profitable Launch Plan for Your Online Course or Digital Product
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It's time to pull back the curtain on what it really looks like to launch your online course or digital product — to something more than the sound of crickets. 😉 It isn't enough to simply shoot out a few Instagram posts and an email here and there. For all of the hard work you’ve poured in to creating a brilliant, transformative offer for your ideal clients, you deserve a launch plan that will help you convert the most sales, and bring in the most cash! In this episode, I'll walk you through an in-depth launch plan, from pre-launch to cart close, so that you can finally have that...
info_outlineIn this episode, I'm pulling back the curtain on my rebrand. I'm sharing...
- My heart behind the name, Connection Copy Co.
- Why I introduced a retainer service
- How I customised a website template to suit my brand
- The process of writing my website copy
- Why I didn't do a new brand photoshoot (gasp!)
- How I tweaked my branding (ever so slightly!)
- Why custom services (web design, copy, branding, etc) aren't essential to growing a successful, money-making business
Links mentioned:
Emma Troy's Showit templates >>
$100 off code: VIPELISE
Got a follow-up question? Want to share a thought or idea for a future episode? I'd love to hear from you! DM me @connectioncopyco