04: Elevate Your Social Media Game with Ashley from Pod Shark Media
Release Date: 03/25/2025
22: Activate Her: Step Into the Role You Were Made For
Second Cup Sessions
In this deeply empowering episode of Second Cup Sessions, we sit down with Brittany to explore the science, soul, and strategy behind becoming your highest CEO self. Brittany Brzezinski shares her newest program, Activate Her, designed specifically for women business owners ready to ditch burnout and step into their million-dollar mindset — without the pressure of going from zero to 100. We unpack the power of creating your CEO avatar — an intentional version of yourself that’s rooted in desire, grounded in reality, and flexible to your season of life. From understanding how our nervous...
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21: Bragging Rights: Get Comfy with the Uncomfortable
Second Cup Sessions
In this honest and hilariously relatable episode, Calley and Kati dive into the awkwardness of promoting your own business—why it feels cringey, especially for women, and how self-deprecation often sneaks into our everyday language. They reflect on how easy it is to rave about a friend’s store but how uncomfortable it feels to say the same things about your own. The conversation includes role-playing introductions of each other’s businesses (with lots of laughter and pen drops), a deep dive into imposter syndrome, and personal stories from their early days of entrepreneurship—including...
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20: Journey to Financial Health with Sarah VanHoose
Second Cup Sessions
In this honest and hilarious episode of Second Cup Sessions, Kati and Calley sit down with Sarah, a financial coach and entrepreneur whisperer from Journey to Influence. Sarah is a financial coach who brings practical, mindset-shifting advice to small business owners. Over coffee and sparkling grapefruit water, they dig into: Common financial pitfalls entrepreneurs face—like DIYing too long or hiring too early. The importance of knowing your numbers and doing regular audits, even if it’s uncomfortable. Why paying yourself (even a little) matters, and how Profit First helps build...
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19:Oops, we forgot our goals
Second Cup Sessions
In this hilariously honest episode of Second Cup Sessions, Calley and Katie get real about mid-year goal slippage, marketing missteps, and the chaotic reality of trying to run a business during summer. What started as inspired intention after a powerful class quickly turned into... well, a lot of other things. They confess to missed deadlines, too many F-bombs (sorry, moms), and the emotional tug-of-war between staying committed and pivoting when things don’t make sense anymore (looking at you, underperforming summer markets 👀). Expect plenty of laughs, a few life tangents (including...
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18: Is Recession a 4-letter word?
Second Cup Sessions
Recessions happen—but that doesn’t mean your business has to go down with the economy. In this episode, we’re tackling the emotional rollercoaster of running a small business during tough economic times, sharing the honest fears (and occasional ugly cries) that come with slower seasons. We’re talking about the power of adaptability, creative ways to pivot your products or services, and how making your business irreplaceable through convenience can set you apart. We swap ideas like local delivery, subscription services, loyalty programs, and more ways to keep customers coming...
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EP17: Working Together: How Collaboration Fosters Growth
Second Cup Sessions
In this episode, we’re diving into what it really means to choose collaboration over competition—especially as small business owners. We’re sharing personal stories, lessons we’ve learned, and why building genuine connections has been a game-changer in our own journeys. Whether you’re feeling stuck, inspired, or somewhere in between, this conversation is all about community, support, and showing up for each other.
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16: All about the Benjamins
Second Cup Sessions
Grab another cup and sit down with Kati and Calley while they discuss real numbers when it comes to opening a brick and mortar store front. Spoiler: It's twice as expensive as you think it is. Join them as the discuss the hard (expensive) lessons that they've learned through the process of opening a store and for Kati, moving to a second location!
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15: An ADHD Episode
Second Cup Sessions
In this conversation between Calley and Kati, they discuss the efforts and challenges involved in participating in market events and setting up a new storefront. Calley shares her experiences from a busy week handling double markets and the intricacies of preparing for them, including the physical and logistical demands. They also talk about the importance of creating an inviting store atmosphere that attracts customers. Kati mentions her upcoming grand opening and the final touches required, expressing both excitement and anxiety. They reflect on the entrepreneurial journey, discussing the...
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14: A Cup and A Catchup
Second Cup Sessions
In this episode of Second Cup Sessions, we're pouring ourselves a second (or third) cup and catching up on everything—from exciting life updates to the official grand opening date of NW Accent’s brand new location! Kati and Calley talk life lately, mental health, and whether or not Shop Cat should get a new name! Pull up a chair, refill your cup, and join us for a warm, honest conversation.
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13: A Return to Why
Second Cup Sessions
Ever stared at your shoes and questioned your entire morning routine? Same. In this episode of Second Cup Sessions, Calley and Kati dive into the chaos of long work days, caffeine experiments, and those foggy moments that signal something deeper—burnout. From mismatched shoes to sitting in the wrong seat of the car, we laugh through the signs of overwhelm and pivot into a meaningful conversation about what it really means to show up for your customers. We unpack the wisdom of Simon Sinek’s TED Talk, Start With Why, and explore how drifting from your core purpose can lead to a creative...
info_outlineThis week, we welcome our very first guest—Ashley from Pod Shark Media! She’s here to talk all things social media, content strategy, and the power of showing up consistently as a business owner. If you’ve ever felt overwhelmed by content creation or wondered how to make social media work for you, this episode is packed with insights you won’t want to miss.
🎙 What You’ll Learn in This Episode:
✅ Why social media is the new business card & why your presence matters
✅ How content shoots can elevate your brand and create a seamless marketing strategy
✅ The biggest struggles business owners face with showing up online (and how to overcome them)
✅ Why consistency beats perfection when it comes to social media marketing
✅ Ashley’s top advice for business owners looking to grow through organic content
If you’re a small business owner, entrepreneur, or just someone looking to elevate your online presence, grab your second cup and join us for this insightful conversation!
👉 Follow us on Instagram @SecondCupSessions for more behind-the-scenes moments and updates!
Connect with Ashley
Instagram: https://www.instagram.com/ashleytwhaley/
Website: https://www.podsharkmedia.com/
Connect with Kati:
Instagram: https://www.instagram.com/nw_accent/
Website: https://www.nwaccent.com/
Connect with Calley:
Instagram: https://www.instagram.com/meliorrefillery/
Website: https://www.meliorrefillery.com/