Ep 73 - How ChatGPT Powers a Fitness Franchise with Paige and Mike Wilcox
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Release Date: 06/10/2025
The ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Episode 80 Summary: In this solo episode, host Cary Weston shares stories from a recent trip to the National Sports Card Collecting Show in Chicago with his 14-year-old son—a heartwarming moment that sets the tone. Cary then dives into a hodgepodge of updates and insights, including a helpful listener tip about ChatGPT task scheduling, details about the upcoming automation workshop, and two recent experiments using ChatGPT to assist with software specs and NDAs. He wraps up by answering common questions about the differences between ChatGPT's free and paid versions and how to navigate some...
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n this episode, Cary talks with Bill Gross, CIO of the Nuclear Energy Institute (NEI). Bill shares the story of how his CEO tasked him with preparing their 100+ person organization for an AI-powered future. With a background in computer science but little hands-on AI experience, Bill dove headfirst into learning—and then teaching—ChatGPT use cases across NEI. They dig into OpenAI's "Projects" feature, how NEI structures AI training, and the cultural shifts that come with rolling out a new technology at scale. 🔑 Key Takeaways: Projects in ChatGPT are game-changing: Bill highlights how...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
EPISODE SUMMARY In this episode of The ChatGPT Experiment, host Cary Weston brings back Greg Howe, founder of Gimme Info, for a deep dive into how small businesses and solopreneurs can use AI and automation to reclaim their time. Greg specializes in helping non-technical professionals streamline daily operations using tools like Make.com, ChatGPT, and Gmail. Together, they unpack real-world use cases—like email triage, customer sentiment tracking, and task automation—and show how simple automation can free up your day for higher-value work. 3 KEY TAKEAWAYS Email Management Can Be...
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EPISODE SUMMARY In this solo summer episode, Cary Weston dives into listener feedback, experiments with ChatGPT's task scheduling features, and shares a new approach for improving workflow using what he calls the “employee” or “intern” method. He also announces the winner of the $100 listener survey gift card and previews what's coming next for the ChatGPT Experiment community. 3 KEY TAKEAWAYS The Employee Approach: Treat ChatGPT like a new hire—give it proper onboarding by sharing your goals, audience, and success metrics before expecting quality output. This foundation leads to...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
In this solo episode, Cary Weston reflects on the responses from the ChatGPT Experiment podcast listener survey and the feedback received from downloadable guides. He walks through a behind-the-scenes look at how he used ChatGPT to analyze listener input, identify common themes, and build new resources to better serve the audience. Cary also shares a new quiz-based prompt resource to help listeners plan their day using ChatGPT, all inspired directly by audience feedback. 3 Key Takeaways Top Listener Priorities Identified: The most common themes from the survey were getting more done at...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary In this episode of the ChatGPT Experiment, Cary Weston chats with Tom Schwab, the Chief Evangelist Officer of Interview Valet, an agency that helps businesses grow by leveraging podcast interviews. The conversation dives into the evolving landscape of search, particularly how AI and ChatGPT are shifting how potential customers discover businesses. They explore how long-form, collaborative content, especially podcasting, is becoming more valuable not just for human engagement, but...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary In this solo episode, Cary Weston dives into how small business owners and entrepreneurs can use ChatGPT to start or grow a business. Speaking from behind the wheel en route to another marketing workshop, Cary outlines five specific ways ChatGPT can support everything from business research to employee hiring. He also revisits a recent episode with guests Mike and Paige, reflecting on how they’ve integrated ChatGPT into their marketing and communication strategies. If you’re...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ EPISODE SUMMARY In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they’ve been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ Episode Summary In this solo episode, Cary Weston, the ever-curious host of The Chat GPT Experiment, shares his personal and professional origin story; how a love for problem-solving and curiosity led him from deli work to launching his own agency, and eventually starting this podcast. Speaking from the road after his daughter’s track meet, Cary opens up about life as a sports dad, learning from failure, launching a business before he was 30, and how discovering ChatGPT blew his mind and...
info_outlineThe ChatGPT Experiment - Simplifying Chat GPT For Curious Beginners
Take our LISTENER SURVEY with a chance to win $100 https://chatgptexperiment.com/listener-survey/ EPISODE SUMMARY In this solo episode, host Cary Weston takes listeners back to one of his most popular and useful frameworks: thinking of AI as your “amazing intern.” He shares evergreen advice and practical tips for anyone, whether you're brand new or seasoned with ChatGPT, on how to shift your mindset, get better results, and apply AI in everyday situations. Cary also shares a personal story about helping his daughter prepare for her first job interview using ChatGPT, showing how powerful...
info_outlineTake our LISTENER SURVEY with a chance to win $100
https://chatgptexperiment.com/listener-survey/
EPISODE SUMMARY
In this episode, Cary Weston talks with Paige and Mike Wilcox, owners of Wilcox Wellness & Fitness, about how they’ve been using ChatGPT to transform their fitness business in Bangor, Maine. From launching successful marketing campaigns to building clear internal systems for coaching, Paige and Mike show how AI can streamline operations and deepen client relationships. They share real examples of how custom GPTs are accelerating their work and bringing more clarity and confidence to their team—and clients.
3 KEY TAKEAWAYS
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Custom GPTs act like team members. Paige and Mike created specialized ChatGPT personas like “Marketing Director” and “Wilcox Wizard” to help with content creation, client engagement, and coaching systems.
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Faster execution. Paige used to spend months launching marketing campaigns. Now, with AI support, she’s able to launch a new version of their Kickstart program every 5 weeks—with better results.
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Clarity builds confidence. Mike used ChatGPT to organize years of biomechanics training and client data into a clear, coachable system that’s improving team performance and client progress.
ABOUT PAIGE & MIKE WILCOX
Paige and Mike Wilcox are the husband-and-wife team behind Wilcox Wellness & Fitness, a personal training business in Bangor, Maine, with a franchise in Brunswick. Paige leads marketing and business development while Mike focuses on coaching systems and biomechanics training. Their commitment to helping clients move better and feel better shows up in their use of AI—not as a shortcut, but as a tool for clarity, empathy, and deeper human connection.
Learn more about their work at www.wilcoxwellnessfitness.com