Double Your Apparel Brand’s Revenue by Doing Half the Work | The Power of SKU Rationalization
Release Date: 07/17/2025
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info_outlineDouble Your Apparel Brand’s Revenue by Doing Half the Work | The Power of SKU Rationalization
Are you burning out your team and draining your profits by offering too many products? Did you know you can actually double your revenue by doing less?
In this episode of The Business of Apparel Podcast, Rachel explains the strategy of SKU rationalization, the proven process of reducing your product line to focus on what actually sells. Learn why trimming your assortment can double (or even triple) your revenue without piling on more work or marketing expense.
We break down the step-by-step approach to identifying your losing SKUs, weeding out the waste in your inventory, and setting your business up for sustainable growth, even if you’re a small startup. Plus, discover how a single decision took one brand from $25 million to $60 million in sales. Don’t forget to register for our upcoming SKU Rationalization Workshop, taking place on Friday, July 25th at 1:30pm EST, where you’ll learn how to implement this process inside your own brand.
Sign up for the SKU Rationalization Workshop here: https://www.thebusinessofapparel.com/sku
In this episode, you’ll hear:
- What SKU rationalization is and why it matters
- How to identify your winning and losing SKUs
- The impact of too many products on your team and customers
- The “weeding out the waste” analogy for product lines
- Details of the upcoming SKU Rationalization Workshop
Sign up for the Secrets Behind Billion-Dollar Apparel Brands FREE Course here!
We can’t wait to hear what you think of this episode!
Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course
To connect with Rachel, you can join her LinkedIn community here: LinkedIn.
To visit her website, go to: www.unmarkedstreet.com.