Pitching a Bog Lifeguard Mascot to Ocean Spray
Can They Brand That?
What’s bold, tart, and criminally underappreciated? This show, for one. But also cranberries! So, just in time for Thanksgiving, we’re bringing the two together. That’s right, this week on Can They Brand That? (or should we say Cran They Brand That? heheh), we set our brains on Ocean Spray, the queen of cranberries, the craisin trademark owners, and the underdog (or should we say underbog?) of the fruit world. From tart-tan merch and office fruit jargon, all the way to a UTI charity event and a jellied cranberry sauce log balloon floating in the Macy’s Thanksgiving Day Parade, we put...
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Pitching a 36-in-1 Shampoo Spoof to Head & Shoulders
Can They Brand That?
The only head scratcher on this week’s new episode of Can They Brand That? is how we possibly come up with this many clever ideas on the spot in just 30 minutes. That’s right, 2-in-1 shampoo stans, we’re putting our heads (and shoulders) together for America’s #1 dandruff shampoo: Head & Shoulders. From a cinematic masterpiece about parmesan and Rube Goldberg Machines all the way to The Jetsons and gothic teens protesting dandruff, our ideas were so fun you’ll be shocked they came right off the tops of our heads. Don’t be a flake, watch the whole episode here! Timestamps: ...
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Pitching a Fred Flintstone 5K to Vibram Shoes
Can They Brand That?
If there’s one thing we know, it’s running….our mouths. So this week’s episode of Can They Brand That? featuring Vibram (the five-finger shoes you’ve definitely seen out and about) was just our speed. We dove in feet first and discussed everything from Baja Men letting your barking dogs out to Prince Eric’s perfect feet to a Vibram award shoe called the Toe-nys. Backstory in case you missed it: these time-pressured, improvised brainstorms have long been our favorite creative exercises, and so we turned them into a show! For you! And as a way to champion creativity and...
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Pitching Pickup Truck Lines to Slate
Can They Brand That?
FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — The wheels have certainly fallen off on this week’s new episode of Can They Brand That?—and as always, that’s a good thing. This week, we featured Slate: a new brand that makes fully-customizable, electric pickup trucks. Hop in the passenger seat with us as we speed-improvise our way through entertaining ideas that would help Slate pickup new consumers. From a build-a-bro expo, to a Pimp My Ride nostalgia campaign, to, for some reason, a mime mascot…we put our brain pedals to the medal and ran every...
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Pitching an American Yodel Singing Show to Ricola
Can They Brand That?
*Cough, cough* may we have your attention please; we have a new episode of Can They Brand That! This week, we featured the GOAT of cough drops (that’s a Switzerland joke), Ricola. With the energy of an Alp horn, we got to ‘storming about everything from slasher film pop-ups to the Bachelor to a yodeling boy band and a dozen silly ideas in between. Backstory in case you missed it: these time-pressured, improvised brainstorms have long been our favorite creative exercises, and so we turned them into a show! For you! You’re welcome! So grab your lederhosen, pop a drop, and watch the...
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Pitching a Smut Writing Competition to Brawny
Can They Brand That?
FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — If you love mess, you’re gonna love this week’s new episode of “Can They Brand That?” where the strongest paper towel brand meets the strongest 20-minute improvised brainstorm. That’s right, Brawny stans, Semiserious founders Allie and Lyndsay spilled their brains—and Brawny man fantasies—all over the place just for you (and also because they knew there was a 3-ply on standby). From pickup lines to Mr. Clean folklore to Queer Eye for the Brawny Guy, this episode never throws in the towel on...
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Pitching a Post-Party(um) Bus to Frida
Can They Brand That?
FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Pregnancy and postpartum care is no laughing matter…but who deserves comedic relief more than a new mom?! (Nobody, that’s who.) And who better to *deliver* it than two female founders of a humor branding agency who know their way around a padscicle and could squirt you in the eye with a peri bottle from all the way across the room? This week’s “Can They Brand That?” features Frida Mom and inadvertently served as therapy for Allie and Lyndsay as they revisited the fourth trimester in all its gory...
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Pitching a Big Deborah Campaign to Little Debbie
Can They Brand That?
FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — This week, we made like a cosmic brownie and sent our brains way out into space. Don’t worry, that's a good thing. Especially if you’re in the marketing department at Little Debbie. This new episode of “Can They Brand That?” is a snack attack of silly ideas: from 420 collabs to Great British Bake Off challenges to Labubus to influencer trips to middle Tennessee, we bite off more than we can chew to give you a sweet treat of a show. YOU’RE WELCOME. — As the world’s first humor branding...
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Pitching an Edward 40 Hands Guinness World Record Stunt to Duck Tape
Can They Brand That?
FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Whoever said if it ain’t broke, don’t fix it, didn’t listen to this week’s episode of “Can They Brand That?” And yeah, we’re talking about our broken brains (complimentary)! With Duck Brand Duct Tape as the star of the show, we went truly quackers on everything from ammunition to amputation to duck calls to autocorrect to Ludacris and even tapeworms. Luckily, we have the whole thing on tape (heheheh) and you can watch it right now! — As the world’s first humor branding agency,...
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Pitching a Slop Chef Cooking Show to Manwich
Can They Brand That?
FYI: This episode was recorded before we rebranded from Obedient to Semiserious. — Loose meat sandwich hive, rise up! This week’s Can They Brand That? is for you. Featuring the iconic sloppy joe sauce, Manwich, we cooked up ideas about meat-cutes, sloppy martinis, man witches, famous Joes, and cooking competitions. So get your buns over to our @semiserious YouTube channel and feast your eyes on our tangy, sloppy brainstorm: — As the world’s first humor branding agency, has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI,...
info_outlineFYI: This episode was recorded before we rebranded from Obedient to Semiserious.
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Wake up sleepyheads: this week’s new episode is the opposite of a snoozefest. It features a brainstorm from the vault (January 2021) where we performed a 10-minute slumber party (okay, real-time ideation) for Casper but with a freshly-recorded recap intro. If you’ve been following along with us for a bit, you likely saw the video and graphics roll through back then, but we wanted to revisit the brainstorm and share some insights on why we did what we did, what we liked/disliked, and how it landed us a fun naming project with a new ice cream brand.
The audio isn’t *perfect* because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly. But nevertheless, we podcasted.
You can also head to our Instagram @semiseriousagency or YouTube @semiseriousagency to watch the episode and see the spec graphics we designed of some of our favorite concepts. (There were 26 slogans in total!)
Other tidbits that made their way into our episode against all odds:
- The 1995 film Casper, starring Devon Sawa and Christina Ricci
- Cumulus and Cumulonimbus clouds
- Harry Potter’s Nimbus 2000
- 5 Little Monkeys
- ZZ Top
If you like what you heard, swing by semiseriousagency.com to snoop around or hire us.
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As the world’s first humor branding agency, Semiserious has developed creative branding for industry darlings like Clif Bar, Native, Argent, Waterboy JOI, Pie, The University of Chicago, Alleyoop, Blue Bunny, U Suck at Golf, and The Dallas Cowboys. But they would never brag about it in their episode description.