E70: Center of Mass: The Hidden Variable in Training
Strength In Context
Schultze and Jorge break down how the nervous system organizes the body around gravity, why so many people live with their center of mass shifted forward, and how that shows up as tight hamstrings, cranky low backs, and ugly squats. FREE Coach's Field Guide: Join The PSL1 Waitlist Now For Our Only Course Discount.
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E69: Stop Chasing the 5-Year Plan: Build Skills, Plant Seeds, Stay Ready
Strength In Context
Schultze and Jorge unpack why most “5-year plans” fall apart and why that’s not a bad thing. From career pivots and planting seeds, to being ready when opportunity hits fast, they break down how to prioritize the right skills at the right time, avoid chasing shiny distractions, and make peace with trade offs so you can actually enjoy the process. FREE Coach's Field Guide: Join the PSL1 waitlist now for our ONLY course discount.
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E68: Why Great Programs Still Fail: The Skills Your Cert Forgot to Teach You
Strength In Context
Schultze and Jorge break down “emotional containment”, why clients quit when you overshare, and how clear, simple communication will always beat complex programming. From reading body language and knowing when to shut up, to asking better questions, they unpack the people skills that actually keep clients around for years. FREE Coach's Field Guide: PSL1 enrolment is now live! Sign Up at
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E67: From 20° Abduction to Overhead Pressing: A Frozen Shoulder Case Study
Strength In Context
In this long form case study, Schultze and Jorge break down how to coach a frozen shoulder without getting trapped in the diagnosis. Using a mid-50s client with ankylosing spondylitis and a year long frozen shoulder history, they walk through the decision making process and how to progress from “can’t abduct past 20°” to pressing overhead again. FREE Coach's Field Guide: LAST CHANCE to register for this cohort of PSL1! Sign up now at
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E66: Instagram Can’t Fix Your Pain: Context, Progressions, and Real Coaching
Strength In Context
Social media rewards certainty, simplicity, and quick fixes, but real coaching doesn’t work that way. Schultze and Jorge unpack why mobility drills, pain fixes, and viral cues often miss the bigger picture. They break down how to properly frame problems, and progress clients beyond temporary relief into lasting adaptation. FREE Coach's Field Guide: PSL1 enrolment is now live! Sign Up at
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E65: A Year of Strength in Context: Lessons, Misses, and What’s Next
Strength In Context
Schultze and Jorge look back on the first full year of Strength in Context. From unexpected growth and global reach to the episodes that resonated most with listeners, they unpack what actually worked, and what surprised them along the way. FREE Coach's Field Guide: PSL1 enrolment is now live! Sign Up at
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E64: How to Actually Structure a Training Session
Strength In Context
Schultze and Jorge break down why exercise selection and exercise order are the real separators between “a program” and coaching. We talk intent-first programming, power vs strength sequencing, and more. FREE Coach's Field Guide: PSL1 enrolment is now live! Sign Up at
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E63: Consistency Isn't the Answer, Stop "Just Showing Up"
Strength In Context
Schultze and Jorge break down why consistency without direction keeps lifters stuck, and what it really means to aim your effort at the right problems. If you or your clients are “always in the gym” but not seeing meaningful progress, this conversation is about turning effort into outcomes. FREE Coach's Field Guide: PSL1 enrolment is now live! Sign Up at
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E62: The Missing Link in Your Coaching Education
Strength In Context
Schultze and Jorge unpack why most coaches get stuck treating anatomy like trivia, and how to turn it into a practical framework you can actually coach with. They talk Japan’s “waistline law,” how culture shapes what we see as “normal,” and why clients saying “I’m just built this way” is usually a systems problem, not a special snowflake diagnosis. FREE Coach's Field Guide: LAST CHANCE for our only course discount!
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E61: Why Most People Avoid Hard Work
Strength In Context
Schultze and Jorge riff on “doing hard things,” from stair workouts and cold plunges to clients who tap out when training gets uncomfortable, and how that ties into identity and self-talk. They dig into the gap between who you say you are and how you actually live, touching on values, boundaries, time, and burnout. FREE Coach's Field Guide: Join the PSL1 waitlist now for our only course discount!
info_outlineSchultze and Jorge break down the real-world blueprint for building a sustainable coaching business from the ground up. They cover how to build reputation in a new gym, why being great at solving problems isn’t enough, and how to communicate your value, especially when clients don’t speak the language of biomechanics.
https://www.instagram.com/brandon.schultze/
https://www.instagram.com/jorgedehoyos_/
FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide
Certification for professionals tired of slow progress and corrective exercise.
PSL1 enrolment is now LIVE! https://www.pre-script.com/psl1
Accountability and Scheduling as Entrepreneurs (00:01:00)
Work-Life Balance Is a Myth (00:04:00)
Starting Fresh in a New Gym (00:07:00)
Building a Reputation from Scratch (00:11:00)
Becoming “The Guy” at Your Gym (00:15:00)
Solving Pain as a Business Advantage (00:19:00)
Being Present vs. Posting Online (00:24:00)
Reputation Is Earned, Not Branded (00:29:00)
Building Systems to Solve Pain (00:33:00)
Problem Archetypes and Client Patterns (00:36:00)
Clients Don’t Know What You Know (00:40:00)
How to Show Value Without Sounding Smart (00:43:00)
Social Media That Actually Helps (00:46:00)
Scarcity Mindset Kills Careers (00:51:00)
Community Callout (00:54:00)