How to Promote Yourself Authentically: Strategies to Overcome Self-Promotion Anxiety
Being Relatable: Real Connections in Work, Life & Love
Release Date: 07/08/2025
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info_outlineYou know you’re good at what you do. You’ve put in the work, earned the results, and have so much to offer. But when someone asks, “So, what do you do?”... you freeze. Or fumble. Or rush to change the subject.
If you’ve ever struggled to talk about yourself without feeling awkward, boastful, or just plain gross, this episode is for you. In this episode of the Being Relatable podcast, we’re dismantling the shame and weirdness around self-promotion and giving you real strategies that feel authentic and natural.
This isn’t about becoming a walking billboard. It’s about learning how to share your story, your skills, and your impact—without shrinking, over-explaining, or selling your soul.
WHAT YOU’LL LEARN IN THIS EPISODE:
- Why self-promotion feels cringey for so many high-achieving women—and how to reframe it
- The power of the story method, the helper lens, behind-the-scenes moments, and amplifying others
- How to communicate your value in a way that feels like you, not some pushy version of someone else
- Why holding back your brilliance robs others of the chance to benefit from your work
ACTION STEPS TO TAKE AFTER LISTENING:
Choose one strategy from this episode that feels most aligned with your personality. Then try this:
- Use it the next time someone asks what you do—or in your next social post, client call, or intro email.
- Track what felt easier, what felt harder, and what surprised you.
- Rinse, tweak, repeat. Your confidence grows through practice, not perfection.
QUOTES TO REMEMBER:
“You’re not being humble by hiding your value. You’re being selfish—and the world needs exactly what you have to offer.”
“Self-promotion isn’t about bragging. It’s about being a resource and being of service.”
“If you’re holding back, someone out there misses out on your magic. Period.”
LINKS & RESOURCES
→ Follow the Being Relatable Podcast – Apple Podcasts | Spotify
→ Share this with someone who’s amazing at what they do but struggles to talk about it
→ Download your Authentic Visibility Style Report - Find out your authentic way to "show up"
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