Tiny Town, Huge Risk: What Buying a 60-Year-Old Business Really Takes (Ep. 333)
Farming Without the Bank Podcast
Release Date: 12/19/2025
Farming Without the Bank Podcast
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Be open-minded, ditch the negativity, and yes, you can buy that small-town business and make it work. In this episode, Mary Jo sits down with client and Iowa rancher/feed-store owner Erica Lantz, who walked away from a 14-year corporate food job to buy a 60-year-old feed store in a town of 1,000 people… during COVID. 👉 Follow Mary Jo Here: 👉 Get the book: Erica shares how she runs a 5th-generation farm with Dexter cattle, heritage hogs, hair sheep, hypoallergenic curly horses, and silky chickens while modernizing a tiny farm store, creating custom feed mixes, shipping...
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Kyle Busch just sued Pacific Life Insurance for $8.58 million, claiming he was misled by an Indexed Universal Life (IUL) policy. But what if this high-profile case proves everything Infinite Banking practitioners have warned about for years? 👉 Follow Mary Jo Here: 👉 Get the book: In this episode of Without the Bank, Mary Jo breaks down the Kyle Busch life insurance lawsuit, exposing how IULs are often mis-sold and why dividend-paying whole life insurance is still the gold standard for Infinite Banking. She dives into: ◦ Why IULs, VULs, and ULs collapse faster than you...
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Why do so many people say, "Whole life insurance never works"? Let's unpack that. In this episode, Mary Jo takes on online critics who claim infinite banking doesn't work and reveals why most people making these comments haven't even done their homework. 👉 Follow Mary Jo Here: 👉 Get the book: Mary Jo shares personal stories, lessons from Nelson Nash, and her own journey from being labeled "learning disabled" to becoming a teacher who helps thousands understand money in a different way. If you've ever wondered whether the Infinite Banking Concept (IBC) really helps people...
info_outlineBe open-minded, ditch the negativity, and yes, you can buy that small-town business and make it work. In this episode, Mary Jo sits down with client and Iowa rancher/feed-store owner Erica Lantz, who walked away from a 14-year corporate food job to buy a 60-year-old feed store in a town of 1,000 people… during COVID.
👉 Follow Mary Jo Here: https://www.youtube.com/channel/UCXYvzroUouEMsTGKFw5nJHQ
👉 Get the book: https://www.farmingwithoutthebank.com/book
Erica shares how she runs a 5th-generation farm with Dexter cattle, heritage hogs, hair sheep, hypoallergenic curly horses, and silky chickens while modernizing a tiny farm store, creating custom feed mixes, shipping nationwide, and using infinite banking (and her old 401(k)) to fund the dream—without letting the bank control everything.
If you’ve ever wondered how to buy an existing small business, fix its mess of inventory and accounts receivable, negotiate with suppliers, or use life insurance as your own line of credit for your farm or business, this conversation gets very real.
What You’ll Learn:
◦ How Erica went from corporate food manufacturing to owning a rural feed store
◦ Why she chose Dexter cattle, heritage hogs, hair sheep, and curly horses as niche income streams
◦ The truth about GMO vs non-GMO feed, sprays, and residues from someone who did lab testing
◦ How she mills fresh, locally sourced custom feed and ships it outside Iowa
◦ What no one tells you about buying a 60-year-old small-town business (inventory, expired product, A/R)
◦ Using Amazon and an online store to move poor inventory and reach beyond a town of 1,000
◦ How her kids learn business by bartering silky chickens and kittens instead of just taking cash
◦ Why did she pull money from her 401(k) to start infinite banking policies for the farm
◦ How separate policies, term coverage, and key-person insurance protect partners and banks
◦ The power of “How can I?” and “Who Not How” for growing when cash and time feel tight
Chapters:
0:00 – Negativity, mindset & intro to Erica
3:14 – Inside the ranch: Dexters, heritage hogs, curly horses & silky chickens
14:50 – Building a better feed store: sourcing, custom milling & GMO vs non-GMO
39:47 – Buying a 60-year-old small-town business: inventory, receivables & reality
55:35 – Employees, customer service, Amazon, and FedEx as a growth tool
1:07:55 – Using 401(k)s & life insurance to fund the farm and feed store
1:19:24 – “How can I?”, Who Not How & closing thoughts on mindset
📘 Ready to learn Infinite Banking for yourself?
Grab Mary Jo’s book and Nelson Nash’s book, then schedule a time to talk:
🌐 Website: https://www.farmingwithoutthebank.com
📧 Questions: maryjo@withoutthebank.com
🐄 Need custom feed or farm supplies from Erica?
🌐 Feed store & custom mixes: https://feedersgrain.com?utm_source=y...