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Tiny Town, Huge Risk: What Buying a 60-Year-Old Business Really Takes (Ep. 333)

Farming Without the Bank Podcast

Release Date: 12/19/2025

Windfall Alert: What Farmers Miss Every Single Year (Ep. 338) show art Windfall Alert: What Farmers Miss Every Single Year (Ep. 338)

Farming Without the Bank Podcast

Is life insurance a luxury—or a necessity? In this episode of Farming Without The Bank (FWTB Ep. 338), Mary Jo breaks down Chapter 7 of Nelson Nash’s Warehouse of Wealth and explains how Parkinson’s Law silently destroys financial progress, especially when people experience windfalls of money. From selling land, paying off equipment, kids leaving the house, or daycare expenses disappearing—windfalls happen whether you notice them or not. The real question is: Where does that money go? Nelson Nash’s real-life example shows how paying off a policy loan after a windfall can feel like...

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Farming Without the Bank Podcast

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Farming Without the Bank Podcast

Everyone says farming and ranching are hard—but what if the real problem isn’t expenses… it’s how money is being used? In this episode, Mary Jo tackles the backlash around “excess money,” breaks down why being debt-free isn’t the same as being financially secure, and explains why cash flow—not comfort—is the real solution. 👉 Follow Mary Jo Here: 👉 Get the book:  In this candid rant-meets-masterclass, Mary Jo responds to critics who claim there’s no such thing as excess money in agriculture. She explains why higher cattle prices create opportunities, and how...

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Commodity Prices Trap Farmers In Debt (Ep. 335) show art Commodity Prices Trap Farmers In Debt (Ep. 335)

Farming Without the Bank Podcast

Most farmers still buy equipment the old way—cash or bank loans—losing years of compound growth. What if the problem isn’t your policy… It’s when the money runs through it? 👉 Follow Mary Jo Here: 👉 Get the book:  In this episode, Mary Jo breaks down the “before asset” idea: running money through your whole life policy before you buy equipment, cattle, or cover operating expenses. She explains why premium is what makes you money, why loans themselves don’t, and how to think differently about “I can’t make the payment this year” when you are the banker. Whether...

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Farming Without the Bank Podcast

Most people believe they’re doing the right thing by maxing out their 401(k) or IRA. But what if the entire system is designed to trap you later with higher taxes, forced withdrawals, and lost control? Follow Mary Jo Here: Get the book: In this episode of Farming Without the Bank, we break down The Market Scam from Nelson Nash’s Building Your Warehouse of Wealth** and expose what most financial advisors never explain. Mary Jo dives into Chapter 5 of Building Your Warehouse of Wealth, unpacking why tax-qualified retirement plans may be one of the biggest financial misconceptions of...

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Tiny Town, Huge Risk: What Buying a 60-Year-Old Business Really Takes (Ep. 333) show art Tiny Town, Huge Risk: What Buying a 60-Year-Old Business Really Takes (Ep. 333)

Farming Without the Bank Podcast

Be open-minded, ditch the negativity, and yes, you can buy that small-town business and make it work. In this episode, Mary Jo sits down with client and Iowa rancher/feed-store owner Erica Lantz, who walked away from a 14-year corporate food job to buy a 60-year-old feed store in a town of 1,000 people… during COVID. 👉 Follow Mary Jo Here:  👉 Get the book:   Erica shares how she runs a 5th-generation farm with Dexter cattle, heritage hogs, hair sheep, hypoallergenic curly horses, and silky chickens while modernizing a tiny farm store, creating custom feed mixes, shipping...

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Farming Without the Bank Podcast

Is your 401(k) really a “benefit”… or did you just get dropped into the government’s boiling pot without noticing? 👉 Follow Mary Jo Here:   👉 Get the book:   In this episode, Mary Jo continues breaking down Nelson's book Building Your Warehouse of Wealth (Chapter 4) and why he called tax-qualified retirement plans a scam, how government “help” actually means control, and why cash flow + financial education beat blind 401(k) contributions every time. What we cover in this episode: We walk through the history of pensions, 401(k)s, IRAs and Social Security, and how...

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Farming Without the Bank Podcast

Controlling the Banking Function in Your Life to Change Your Finacial Future! You might be saving 10% of your income… but quietly sending 34.5% of every disposable dollar to banks in interest. In this episode, Mary Jo breaks down Chapter 3 of Building Your Warehouse of Wealth and shows why how money flows is more important than the rate of return you’re chasing. 👉 Follow Mary Jo Here:   👉 Get the book:   Using Nelson Nash’s “All-American Family,” we walk through where your money actually goes, why banks always win under the current system, and how using...

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Why Life Insurance Might Be Your Secret Asset! (Ep. 330) show art Why Life Insurance Might Be Your Secret Asset! (Ep. 330)

Farming Without the Bank Podcast

Banks classify your life insurance as an asset, so why do so many people treat it like an expense?  In this episode, we break down how dividend-paying whole life can be your warehouse of wealth without feeding inflation like the banking system does. 👉 Follow Mary Jo Here:   👉 Get the book:   Chapter 1 of Building Your Warehouse of Wealth (Nelson Nash) hits hard: government programs, fractional reserve banking, and how we’ve become “part of the problem” by chasing cheap loans and rates of return.  We contrast banks (who lend money that doesn’t exist) with...

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Farming Without the Bank Podcast

Are you waiting on an inheritance, a government program, or the bank to finally let you farm “for real”? In this episode, Mary Jo shows how that thinking is exactly what’s holding you back, and how Nelson Nash warned us about it years ago. 👉 Follow Mary Jo Here:   👉 Get the book:   In Episode 329, Mary Jo dives into Nelson Nash’s second book, “Building Your Warehouse of Wealth,” and unpacks why how you think about money, wealth, and government programs determines everything about your financial future.  From government “police actions” to farm programs and...

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More Episodes

Be open-minded, ditch the negativity, and yes, you can buy that small-town business and make it work. In this episode, Mary Jo sits down with client and Iowa rancher/feed-store owner Erica Lantz, who walked away from a 14-year corporate food job to buy a 60-year-old feed store in a town of 1,000 people… during COVID.

👉 Follow Mary Jo Here: https://www.youtube.com/channel/UCXYvzroUouEMsTGKFw5nJHQ

👉 Get the book: https://www.farmingwithoutthebank.com/book 

Erica shares how she runs a 5th-generation farm with Dexter cattle, heritage hogs, hair sheep, hypoallergenic curly horses, and silky chickens while modernizing a tiny farm store, creating custom feed mixes, shipping nationwide, and using infinite banking (and her old 401(k)) to fund the dream—without letting the bank control everything.

If you’ve ever wondered how to buy an existing small business, fix its mess of inventory and accounts receivable, negotiate with suppliers, or use life insurance as your own line of credit for your farm or business, this conversation gets very real.

What You’ll Learn:

◦ How Erica went from corporate food manufacturing to owning a rural feed store

◦ Why she chose Dexter cattle, heritage hogs, hair sheep, and curly horses as niche income streams

◦ The truth about GMO vs non-GMO feed, sprays, and residues from someone who did lab testing

◦ How she mills fresh, locally sourced custom feed and ships it outside Iowa

◦ What no one tells you about buying a 60-year-old small-town business (inventory, expired product, A/R)

◦ Using Amazon and an online store to move poor inventory and reach beyond a town of 1,000

◦ How her kids learn business by bartering silky chickens and kittens instead of just taking cash

◦ Why did she pull money from her 401(k) to start infinite banking policies for the farm

◦ How separate policies, term coverage, and key-person insurance protect partners and banks

◦ The power of “How can I?” and “Who Not How” for growing when cash and time feel tight

Chapters:

0:00 – Negativity, mindset & intro to Erica

3:14 – Inside the ranch: Dexters, heritage hogs, curly horses & silky chickens

14:50 – Building a better feed store: sourcing, custom milling & GMO vs non-GMO

39:47 – Buying a 60-year-old small-town business: inventory, receivables & reality

55:35 – Employees, customer service, Amazon, and FedEx as a growth tool

1:07:55 – Using 401(k)s & life insurance to fund the farm and feed store

1:19:24 – “How can I?”, Who Not How & closing thoughts on mindset

📘 Ready to learn Infinite Banking for yourself?

Grab Mary Jo’s book and Nelson Nash’s book, then schedule a time to talk:

🌐 Website: https://www.farmingwithoutthebank.com

📧 Questions: maryjo@withoutthebank.com

🐄 Need custom feed or farm supplies from Erica?

🌐 Feed store & custom mixes:  https://feedersgrain.com?utm_source=y...