Ep 263: Building A High-Touch Boutique Firm Serving Tech Executives As Their Personal CFO with Joyce Franklin
Release Date: 01/11/2022
Financial Advisor Success
Making the decision to downsize after growing can be shocking, but might also be the best decision for work-life balance. Today's guest shares the lessons she learned from growing her firm to more than 100 clients, before ultimately deciding that downsizing was the right choice. Carolyn McClanahan is the founder of Life Planning Partners, an RIA based in Jacksonville, Florida, that oversees $300 million in assets under management for 65 client households. In this episode, Carolyn opens up about how she used business coaches to create clearer career...
info_outlineFinancial Advisor Success
Key metrics can not only show how your advisory firm is performing, but also whether your team is thriving. Today's guest builds a 'killer' scorecard to track the metrics that matter – from client engagement and new business activity to employee time off and retention – as well as why she shares valuable planning insights with prospects before they even become clients and how being more selective about the clients she works with has helped reduce stress and create more time. Jenna Biancavilla is the founder of Pearl Capital Management, an RIA based in Phoenix that oversees...
info_outlineFinancial Advisor Success
How do you know you're making the right decision, especially when every option comes with trade-offs? Whether you're making career decisions or leading a growing advisory firm, today's guest offers practical lessons on building a business that aligns with your values while creating long-term success. Andrew Rosen is the Executive Chairman of Diversified, LLC, and in this episode, he shares the decision-making framework he calls the "pillow test," a simple but powerful way to evaluate career moves, business opportunities, and strategic decisions. Listen in as Andrew explains...
info_outlineFinancial Advisor Success
What makes a financial advisor stand out? The answer isn't a better logo or tagline—it's building a personal brand that stands out in the eyes of good-fit clients and ensures their work is in sync with their values. Sheri Fitts is a marketing strategist, and she joins the show to explain why every advisor already has a brand (whether they realize it or not), and how intentionally shaping that brand can attract more of the right clients. Listen in to learn how to uncover what existing clients value most about working with you, identify the niche that best...
info_outlineFinancial Advisor Success
Whether you’re looking to scale your advisory firm, improve your marketing strategy, or build a stronger brand presence, today's guest offers practical insights into how he has successfully done all that and more. David Brooks is the founder of Retire SMART, an RIA based in Omaha, Nebraska, that oversees approximately $800 million in assets under management for 1,000 client households. David joins the show today to share his strategic approach to marketing and growth, including how educational events, radio, television, podcasts, YouTube, and social media have helped him expand his...
info_outlineFinancial Advisor Success
Your client review meetings could become your firm's biggest competitive advantage. Today's guest shares how her advisory firm has refined a structured client review process over more than 25 years, creating a consistent meeting cadence that improves efficiency while strengthening long-term client relationships. Wendy Ciehanski is a Senior Wealth Advisor at Composition Wealth, and she joins the show today to talk about how standardized agendas, thoughtful preparation, and repeatable systems can help advisors deliver a high level of service without sacrificing...
info_outlineFinancial Advisor Success
You can take all the 'right' steps for succession planning… and it still might not go according to plan. After building an RIA managing approximately $300 million in assets for 130 client households, today's guest discovered that even the most carefully considered succession plans can unravel, forcing firm owners to adapt and rethink their future. Rick Kahler is the founder of Kahler Financial Group in Rapid City, South Dakota, and he joins the show to share the candid story of his decade-long succession journey. Listen in to learn why succession planning should begin years...
info_outlineFinancial Advisor Success
Building a highly successful advisory platform is less about running every department yourself and more about finding the right operational partners to turn big ideas into a structured reality. Today’s milestone episode explores the personal frameworks, scaling pain points, and core values that propelled a solo blog into a powerhouse industry platform. Michael Kitces, co-founder of the 26-person Kitces.com platform, turns the microphone around for our 500th episode to be interviewed by financial planning nerd Adam Van Deusen. Unpacking his personal approach to time management, Michael breaks...
info_outlineFinancial Advisor Success
Scaling a financial advisory practice often forces a choice between capping growth or building a large, people-heavy infrastructure. Today’s guest challenges that conventional wisdom, pulling back the curtain on how he scaled his firm to nearly $2 million in revenue with only one recent full-time hire. Ryan Townsley is the owner of Town Capital, an RIA based in Bel Air, Maryland, that oversees approximately $200 million in assets under management across 155 client households. In this episode, Ryan shares how he shattered traditional solo advisor capacity limits by aggressively outsourcing...
info_outlineFinancial Advisor Success
Passing the torch to next-gen leaders requires more than paperwork; it demands deep cultural investment, transparent career pathing, and a training ground for collective decision-making. Today’s guest highlights the profound personal and corporate transformations that happen when a firm commits to cultivating sustainable human capital. Christine DeMao is the COO of Gibson Capital, a $3B national RIA serving ultra-high-net-worth families. In this episode, she shares her 18-year journey from entry-level portfolio administrator to "boomerang" equity partner. In this episode, Christine explains...
info_outlineJoyce Franklin is the founder of JL Franklin Wealth Planning, an independent RIA based out of San Francisco that oversees $200 million of assets for 40 families. Joyce built a true boutique financial advisory firm by serving as a personal CFO for high-profile tech executives and positioning herself as a steward of their wealth.
Listen in as we dive into how Joyce started out preparing tax returns during the tech bubble of the 1990s, as well as how she turned her tax prep side business into a boutique independent advisory firm. Joyce also shares how she has intentionally maintained a smaller client base that averages around 71 hours of work per client every year, how she became the go-to expert for entrepreneurs and executives building wealth in startups, and why she is now turning her sights to building her staff to create a future succession plan.
For show notes and more visit: https://www.kitces.com/263