Ep 273: Scaling Yourself As An Advisor: Tucking In Or Institutionalizing Your Own IP with Penny Phillips
Release Date: 03/22/2022
Financial Advisor Success
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Evolving a financial advisory practice is less about individual client ownership and more about aligning multiple practices under a unified corporate mission. Today’s guest pulls back the curtain on the operational, cultural, and logistical realities of transforming a decentralized partnership into a centralized enterprise ensemble. Shane Morrow is the CEO of Iron Bridge Wealth Counsel, a hybrid advisory firm headquartered in Austin, Texas, that manages $3.3 billion in assets under management across more than 2,600 client households. In this episode, Shane discusses his professional...
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Scaling a financial advisory firm from a startup with no clients into a national enterprise managing tens of billions of dollars: Today’s guest offers practical insights into scaling, whether you're building an advisory firm or leading a growing organization, without losing sight of people, purpose, and client service. Shannon Eusey is the Chairman and Co-Founder of Beacon Pointe Advisors, one of the largest RIAs in the country. In this episode, she shares how she and her father launched a firm with a vision for scale, why acquisitions became a key growth strategy, and how Beacon Pointe...
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What does it take for next-generation advisors to become confident in business development without feeling overly sales-focused? And how can they build stronger relationships, have more authentic conversations, and generate warmer leads over time? Kristin Harad is the founder of Full Advisor Coaching, a marketing and coaching firm for financial advisors that teaches all of that and more. In this episode, Kristin breaks down how to make prospecting feel far more natural and effective for newer advisors, as well as how advisors can overcome the fear of sounding “salesy.” We also discuss...
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Budgeting – less about rigid restrictions, more about changing mindsets on using income effectively. Today’s guest shares a different approach to financial planning: one that focuses less on restricting spending and more on creating intentional systems that help clients save automatically and use their income more effectively. David Mozeika is the founder of TOMORO, an RIA based in Red Bank, New Jersey, that oversees $350 million in assets under management for 600 client households. In this episode, David explains how his “income under management” philosophy helps clients treat...
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What would it take for a client to happily pay you $70,000+ per year… and feel like they’re getting a bargain? In the case of today's guest, it's building a high-value advisory firm by helping business owners unlock significant tax savings, often in the hundreds of thousands of dollars. Patrick Lonergan is the founder of Vital Wealth, an RIA based in Clinton, Iowa, that generates $2.5 million in annual advisory fee revenue for approximately 100 client households. In this episode, Patrick breaks down how he structures his services around a clear, tiered tax strategy approach,...
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For high-net-worth clients, financial planning is often not just about managing their money during their lifetimes, but also a matter of preparing the next generation to inherit family wealth. Which suggests that meeting with clients' children can both offer value for current clients and also begin a relationship with the next generation that could last for decades to come. Liz Miller is the founder of Summit Place Financial Advisors, a $300M firm she built by focusing on deep relationships and multigenerational planning. Listen in to hear how she raises multigenerational conversations with...
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For financial advisors, it might seem intuitive to spend time with prospects explaining the value they can offer. However, doing most of the talking can leave prospects unsure whether the advisor truly understands their needs, potentially discouraging them from becoming a client. In this episode, we welcome Sara Grillo, a marketing specialist for financial advisors, to discuss how focusing less on an advisor's expertise and more on what their prospects are truly worried about can lead to winning more clients. Sara also shares how to reduce friction in advisior marketing so...
info_outlinePenny Phillips is the President and Co-Founder of Journey Strategic Wealth, an independent RIA platform for advisors to outsource their back-office compliance and operations management. Through the firms they work with, Journey Strategic Wealth oversees $3 billion in assets and offers their advisors the ability to lean into already-built processes so they can scale their own time and productivity in order to focus on the client work they enjoy.
Listen in as Penny shares her journey through the advisor industry, from coaching advisors who were transitioning from insurance to financial advice, to launching her advisor platform in the middle of a pandemic. We also discuss the challenges that firms face building structures and centralizing operations (even with all the technology advancements in the industry), how Journey Strategic Wealth gives advisors the flexibility to choose how much plug-and-play support they need, and why making unpopular decisions often comes with the territory when leading a growing business.
For show notes and more visit: https://www.kitces.com/273