StoryBrand & Branded Bull: Winning Customers with Clear Messaging Ep. 39
Release Date: 03/18/2025
Logos, Branding, and Business Growth (feat. Brian Fullerton) Ep. 65
Branded Bull Podcast
On the road to the airport, Adam and co-host Brian Fullerton of Brian’s Lawn Maintenance dive into the importance of logos and branding for small businesses. They compare how branding plays out differently for small companies versus larger ones, and why making the right decisions early can set you apart as you grow. Whether you’re just starting out or scaling up, this episode will give you practical insights to stand out, get found, and win more work. Important Links:
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Branding Update & Upcoming Events (Feat. Brian Fullerton) Ep. 64
Branded Bull Podcast
Adam sits down with Brian Fullerton of Brian’s Lawn Maintenance to share updates on his refreshed branding, new website, and growth plans. They also preview this fall’s big industry events—LeanScaper, Equip Expo, and Lawntrepreneur Academy Live—and why they’re must-attend opportunities for green industry pros. Important Links:
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Every Touchpoint Counts: How Small Details Win More Work Ep. 63
Branded Bull Podcast
Your branding isn’t just your logo or your website—it’s every single interaction a customer has with your business. From your voicemail greeting to the shirt you wear on the job, small details shape how customers perceive you. In this episode, we’ll cover the overlooked touchpoints that can either build trust—or cost you the job—and how dialing them in can help your lawn care or landscaping business stand out, get found, and win more work. Important Links:
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Name Recognition: Why Being Remembered Wins More Work Ep. 62
Branded Bull Podcast
Your name is your biggest asset. In this episode, we break down why name recognition matters and how logos, websites, and SEO can make your business memorable—and the one that gets the call. Important Links:
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Why Your Website’s Service Pages Matter More Than You Think Ep. 61
Branded Bull Podcast
Not all website pages are created equal. In this episode, we break down why dedicated service pages are essential for ranking on Google, building trust with potential customers, and converting visitors into leads. Whether you’re offering lawn care, landscaping, or hardscaping services, the right page setup can make or break your local visibility. Important Links:
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Website Domains 101: Your Business’s Digital Address Ep. 60
Branded Bull Podcast
Your website domain is more than just your web address. It’s the foundation of your online presence. In this episode, we’ll break down what domains are, why they matter for your green industry business, and the must-know tips for choosing the right one. From why a .com is still king to avoiding common pitfalls, you’ll learn how to pick a domain that builds trust, boosts your SEO, and helps customers remember you. Important Links:
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Google Business Profile 101: How to Get More Local Customers Ep. 59
Branded Bull Podcast
If you want to show up when someone searches “lawn care near me,” your Google Business Profile isn’t optional—it’s essential. In this episode, we’ll break down what it is, why it matters, and how green industry pros can use it to stand out, get found, and win more work—without spending a dime on ads. Important Links:
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Cracking the Google Code: SEO Secrets for More Leads Ep. 58
Branded Bull Podcast
Today we’re breaking down the exact strategies we use to help businesses dominate search results and turn clicks into customers. From on-page optimization and keyword targeting to building high-authority backlinks and mastering local SEO, you’ll learn what actually moves the needle in today’s online landscape. If you’ve been frustrated by your website’s performance or feel like Google is a mystery, this episode will give you a clear, actionable roadmap to improve your rankings and generate more inbound leads. Important Links:
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Local SEO vs. Google Ads: What’s the Better Long-Term Play? Ep. 57
Branded Bull Podcast
Should you spend your money on Local SEO or Google Ads? In this episode, we break down the difference—and why SEO might be the better long-term investment for green industry pros. Important Links:
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Stop Chasing. Start Attracting. Ep. 56
Branded Bull Podcast
Still DM’ing back and forth to explain your services? Learn how your website can do the heavy lifting—saving you time and turning interest into booked jobs. Important Links:
info_outlineEvery great brand tells a story—but is yours making your customer the hero? In this episode of the Branded Bull Podcast, we break down the StoryBrand framework, showing how to position your customer as the hero, your business as the trusted guide, and their problem as the villain to be defeated. Learn how to craft a clear, compelling message that cuts through the noise and turns prospects into loyal customers. If your marketing isn’t working, it’s time to rethink the story you’re telling!
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