From Coaching Dreams to Franchise Leadership: Emily Guillory’s Journey with Kidokinetics

In this energizing and heartfelt episode of Fanatical DreamHer, host April Kemp sits down with Emily Guillory, the spirited owner of the Kidokinetics franchise in Marietta, Georgia. Emily shares how her lifelong love for sports and working with children shaped her path—from teacher to stay-at-home mom to business owner. She opens up about the fears she faced, the power of selling herself, and the beautiful moment when her children could finally say, “My mom’s a coach!”

Whether you’re exploring franchising, balancing motherhood and career, or just love stories about women chasing dreams with purpose and heart—this episode is packed with inspiration.

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Key Discussion Points:

• [01:24] Emily’s background in athletics and education
• [02:47] How she and her husband found Kidokinetics and why it was the perfect fit
• [04:43] Why franchising is like buying a boxed cake mix
• [06:13] The joy of coaching kids vs. the challenge of selling herself
• [08:59] The importance of introducing sports and movement at a young age
• [10:36] Spotting a child's passion and helping them find their “anchor”
• [13:31] Preventing athletic burnout and letting kids follow their own path
• [15:08] Emily’s toughest day: a teary-eyed moment before her first demo
• [19:10] Building confidence through action and support
• [21:03] Who supported her the most (spoiler: her husband + an all-star family squad)
• [22:49] Advice for future franchisees and kid-focused entrepreneurs
• [23:57] Her proudest moment: when her kids started saying “My mom has a job”
• [26:00] A practical tip for toddler moms: how to turn anything into a movement challenge

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Notable Quotes:

• “Selling myself was the hardest part—but it taught me to believe in my own confidence.”
• “You can’t fake passion. If you’re not 100% in, it’s going to be a tough road.”
• “When my kids started telling people what I do, I knew I had done something meaningful.”
• “Use what you have—pillows, sidewalks, playgrounds—to encourage movement in kids.”
• “We call it their anchor. Every child needs one—sports, music, performance—just something that’s theirs.”

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Takeaways:

• Franchising can be a great bridge to business ownership, especially when aligned with your passion
• Working moms deserve to feel proud—and kids notice more than we think
• Confidence is built in the doing, not in the waiting
• Early physical activity supports emotional, social, and cognitive development
• You don’t need expensive equipment to foster gross motor skills—just creativity and encouragement

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Connect with Guest:

• Website: https://www.kidokinetics.com/l/marietta
• Instagram: @kidokinetics_marietta
• Email: [email protected]

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Connect with Us:

• Follow April Kemp on Instagram: @fanaticaldreamher
• Stay updated: https://www.fanaticaldreamher.com/
• Email: [email protected]

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