The Core Principles of Building Evergreen Companies: The Seven P’s Framework
Release Date: 06/19/2025
The Grit Factor
Host is the founder of and host of The Grit Factor Podcast, where she helps purpose-driven leaders build grit, resilience, and purpose in their lives and organizations. A former U.S. Army Apache helicopter pilot and one of the first women to fly the Apache in the Army, Shannon brings real-world leadership experience from the military and corporate boardroom to her work as an author, speaker, and leadership educator. She is the author of The Grit Factor: Courage, Resilience, and Leadership in the Most Male-Dominated Organization in the World, which distills lessons from elite leaders across...
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Host: Shannon Huffman Polson is a former Apache helicopter pilot, speaker, and author of "" She is the founder of , where she helps purpose-driven leaders build grit and resilience. Guest: Phyllis Wilson is a retired U.S. Army Chief Warrant Officer 5 with a military career spanning nearly four decades, including deployments to Iraq as a senior intelligence analyst. She is the president of the Military Women's Memorial in Washington, DC, the only national memorial honoring the service of women in all branches and eras of the U.S. military. Description In this episode of , Shannon Huffman...
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Host: Shannon Huffman Polson is a renowned author and speaker, known for her work on grit and resilience. As the founder of , she empowers individuals to lead with purpose and determination. Guest: John Coleman is the co-CEO of l and a Harvard Business Review author. He is a thought leader in purpose-driven leadership, offering insights into how individuals can find meaning in their personal and professional lives. Summary In this episode, John Coleman discusses the crisis of purpose in modern life, exploring how individuals can find meaning and fulfillment in their...
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Guest Bio is an accomplished editor, writer, and leadership thinker. She worked for over two decades alongside renowned executive coach Marshall Goldsmith, serving as managing editor on dozens of leadership books and co-authoring several works. Sarah was also mentored by the late —one of the most influential leadership figures of the 20th century—becoming a close collaborator and friend. Today, Sarah continues to preserve and share Frances’s legacy through writing, editing, and storytelling. Host is a former Apache helicopter pilot, corporate veteran, keynote speaker, and author of ....
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Guest Bio / Introduction Urs Koenig is a leadership coach, keynote speaker, former NATO peacekeeping commander, and ultra-endurance athlete. With an eclectic background spanning UN peacekeeping missions, military command, competitive cycling, academia, and business coaching, Urs brings a rare blend of lived experience and research-backed insight to leadership. His award-winning book, Radical Humility, challenges the outdated “heroic” leadership model and offers a compelling framework for blending high performance with humanity. Episode Summary In this episode of The Grit...
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Professional Summary Valeria Aloe is an award-winning author, speaker, and high-performance business coach who founded the Rising Together movement to help professionals unlearn limiting mindsets and build the clarity, confidence, and behaviors needed to reach their next level. Her signature work combines mindset transformation with applied behavior change to accelerate individual and team performance. Born in Argentina, Valeria was the first in her family to graduate from college. She holds undergraduate degrees in Finance and Business Administration and later pursued graduate studies in the...
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Host: Shannon Huffman Polson Guest: Alexander Friedman, CEO & Co‑founder of Novata; former CFO of the Bill & Melinda Gates Foundation; former CIO of UBS; ex‑White House Fellow; board member at Franklin Templeton Episode Summary Join Shannon as she interviews Alexander Friedman, a leader who has navigated high-stakes roles across the highest levels of philanthropy, finance, government, and now tech. In this episode, Alex shares insights into operationalizing purpose, driving change across complex systems, and forging a career of conviction and curiosity. This conversation brings...
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What does it look like to lead with grit, purpose, and a fierce sense of responsibility—across the battlefield, boardroom, and home? On this week’s episode of The Grit Factor, I speak with Kiwi phenom Ellen Joan Ford—a former New Zealand Army officer, tech leader, mother, and fierce advocate for Work School Hours. Ellen’s story is one of extraordinary service, from deploying with the U.S. military to evacuating Afghan allies during the fall of Kabul, to now challenging the structural norms that leave working parents (especially mothers) behind. We talk about: • How military...
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What does it look like to lead with purpose and performance — to stay true to your values while building something that lasts? I so enjoyed talking with fellow alum , longtime CEO of , for a conversation about leadership, grit, and building a brand rooted in conviction. Jim took the helm at Brooks when the company was on the verge of bankruptcy — and through a relentless focus on purpose, customer obsession, and culture, he helped lead it to become a billion-dollar brand. He did all of this while navigating a personal cancer diagnosis — a chapter that deepened his...
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In this conversation, Killian Noe discusses her journey through leadership, resilience, and community work, emphasizing the importance of personal growth, accountability, and the power of forgiveness. She reflects on her upbringing, experiences in diverse communities, and the founding of Recovery Cafe, highlighting the significance of beauty in healing and the need for loving accountability in organizations. The dialogue explores the balance between control and surrender in leadership, the role of community in personal transformation, and practical steps for engaging in social change. ...
info_outlineIn this conversation, Shannon Huffman Polson and Dave discuss the importance of purpose and values in leadership and entrepreneurship. Dave shares his early career experiences at Hewlett Packard, the challenges he faced while founding Good Technology, and the profound impact of Joseph Campbell's hero's journey on his perspective. He introduces the concept of evergreen companies, which prioritize long-term sustainability over rapid growth, and outlines the seven P's that define these companies. The discussion emphasizes the need for a community of like-minded entrepreneurs who share these values and principles. In this conversation, Dave discusses the importance of partnerships, particularly his relationship with Jessica Herron, and how it shaped his understanding of building evergreen companies. He emphasizes the need for a deliberate approach to innovation and growth, focusing on sustainability rather than quick profits. The discussion also highlights the significance of aligning personal purpose with professional goals, especially in the context of employee engagement and satisfaction. Dave envisions a future where a new generation of entrepreneurs can redefine business success by prioritizing purpose and creativity over traditional funding models.
Takeaways
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Purpose and values are crucial for effective leadership.
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Early experiences shape our understanding of corporate culture.
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Personal challenges can impact professional journeys.
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The hero's journey offers valuable insights for business leaders.
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Evergreen companies focus on long-term sustainability.
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Community support is vital for like-minded entrepreneurs.
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The seven P's provide a framework for building lasting companies.
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Introverts often have a strong internal compass for their goals.
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Rewiring our thinking is necessary for new business models.
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Hidden evergreen companies exist and need recognition. Partnerships can significantly influence business development.
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Evergreen companies prioritize long-term sustainability over quick profits.
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Innovation requires a deliberate approach to risk management.
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Personal purpose alignment is crucial for employee satisfaction.
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Companies should measure personal purpose during recruitment.
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Growth rates impact the capacity for reflection and development.
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Evergreen companies can thrive without external capital.
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The true purpose of many companies may differ from their stated mission.
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Investors often prioritize financial returns over authentic company purpose.
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A new generation of entrepreneurs can redefine business success.
Contact Details
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Book
https://bookshop.org/a/15754/9798892791137