Behind the Voice EP 10: Rachael Smith - Director of Public Relations
Rural Recharge
Our guest joining us today is Rachael Smith Director of Public Relations for Florida Farm Bureau Federation. Our conversation today will detail how Rachael and the Public Relations team serve our members of the Florida Farm Bureau Federation and advance the Voice of Ag. Visit to learn how you can get involved in Florida Agriculture.
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EP 33: Lucy Abell - The Next Generation of Leaders
Rural Recharge
Our guest joining us today is Ms. Lucy Abell, owner/operator of Abell Livestock Company in DeSoto County. A second-generation cattle rancher, Lucy grew up in Texas before moving to Florida to expand her family’s commercial cattle operation which operates in Northeastern New Mexico, the Texas Panhandle, and in South Central Florida. Lucy is one of three Finalists for the Florida Farm Bureau Farmer of the Year Award for 2026 and a recent graduate of the Wedgworth Leadership Institute for Agriculture and Natural Resources. Visit to learn how you can get involved in Florida Agriculture.
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EP 32: Matt Pearce - Born with a Sword
Rural Recharge
Our guest joining us today is Mr. Matt Pearce, Owner of Pearce Cattle Company. Matt is an 8th generation Floridian and cattle rancher with a diverse operation including sod, beef cattle, hunting, and even photography workshops. He is the past president of the Florida Cattleman’s Association and serves on the board of Conservation Florida working to preserve working lands and wild habitats across Florida. Visit to learn how you can get involved in Florida Agriculture.
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Behind the Voice EP 9: Geoffrey Patterson - Director of Agricultural Policy
Rural Recharge
Our guest joining us today is Geoffrey Patterson, Director of Agricultural Policy for Florida Farm Bureau Federation. Our conversation today will detail how Geoffrey and the Agricultural Policy team serve our members of the Florida Farm Bureau Federation and advance the Voice of Ag. Visit to learn how you can get involved in Florida Agriculture.
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EP 31: Chase & Amber Cannady - Pure Wholesome Elderberries
Rural Recharge
Our guest joining us today is Chase & Amber Cannady, Owners of North Florida Elderberry Farm. Chase and his wife Amber started their booming elderberry business four years ago when Amber started using elderberry as a home remedy for their three children. Since that time, they have expanded the farm to five varieties of elderberries and selling an array of products including syrup, jelly, vinegar and live cuttings so other farmers across the country can grow their own elderberries. Visit to learn how you can get involved in Florida Agriculture.
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Behind the Voice EP 8: Halee Winder - Membership Acquisition Manager
Rural Recharge
Our guest joining us today is Halee Winder, Membership Acquisition Manger for Florida Farm Bureau Federation. Our conversation today will detail how Halee and the Membership team serve our members of the Florida Farm Bureau Federation and advance the Voice of Ag. Visit to learn how you can get involved in Florida Agriculture.
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EP 30: Jake Pendergrass - Leading the Future of Farming
Rural Recharge
Our guest joining us today is Mr. Jake Pendergrass, the Class 10 Young Farmers & Ranchers President for Florida Farm Bureau Federation. Jake grew up on his family’s cow/calf operation in North Alabama and moved to Florida when he was 12 years old. He spent his teenage years helping on the family’s citrus grove in Zolfo Springs, which would lead Jake to get his degree in citrus and horticultural sciences from Florida Southern College. Visit to learn how you can get involved in Florida Agriculture.
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Behind the Voice EP 7: Keitha Bennett - Director of AEST
Rural Recharge
Our guest joining us today is Keitha Bennett, Director of Agriculture Education Services & Technology, Inc. or AEST. Our conversation today will detail how Keitha and the AEST team serve our members of the Florida Farm Bureau Federation and advance the Voice of Ag. Visit to learn how you can get involved in Florida Agriculture.
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EP 29: Adam Cook - Ag in Melon County
Rural Recharge
Our guest joining us today is Adam Cook, owner-operator of Cook Farms with his wife, Ashley. Mr. Cook is a fifth-generation farmer from Gilchrist County, Florida, producing a variety of crops. He serves on the Florida Farm Bureau Federation State Board of Directors and has an extensive history participating with the Young Farmers & Ranchers Program. Adam and Ashley were the Florida Farm Bureau Federation Young Farmers & Ranchers Achievement in Agriculture Winners for 2018, and their farm also received a CARES Award in 2014. Visit to learn how you can get involved in...
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Behind the Voice EP 6: Mitzi Lucas - Leadership Programs Coordinator
Rural Recharge
Our guest joining us today is Mitzi Lucas, Leadership Programs Coordinator for Florida Farm Bureau. Our conversation today will detail how Mitzi and the Leadership Programs serve our members of the Florida Farm Bureau Federation and advance the Voice of Ag. Visit to learn how you can get involved in Florida Agriculture.
info_outlineOur guest joining us today is Jared Lanier. Mr. Lanier serves as the Director of Field Services for Florida Farm Bureau. Our conversation today will detail how Mr. Lanier and the Field Services staff advance the Voice Of Ag in their roles at Florida Farm Bureau Federation.
Visit FloridaFarmBureau.org to learn how you can get involved in Florida Agriculture.