Hoodwinked by the Algorithm: Dr. Mara Einstein on Cult Tactics in Marketing (Part 1)
Release Date: 04/21/2025
Memoir of Madness in a Cult of One - Sarma Melngailis Spills All the Tea on Healing (Part 1)
A Little Bit Culty
Raw vegan queen turned Netflix “villain”? In this episode, we sit down with Sarma Melngailis – yes, Bad Vegan Sarma – to get the real story behind the headlines. She’s back for her third culty chat, this time with the exclusive on her brand-new memoir The Girl with the Duck Tattoo (don’t worry, we ask her about the title). Sarma dives into the psychological warfare that turned her life upside down: coercive control, gaslighting, and a manipulative Mr. Fox who left her broke, arrested, and widely misunderstood. She opens up about the pain (and relief) of telling it all, what the...
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Bonus Drop: Dr. Laura Richards & Lisa Bilyeu on Cults, Control & Dirty Diddy Secrets
A Little Bit Culty
This week, we’re diving deep into the twisted world of coercive control with the one and only Dr. Laura Richards – renowned criminal behavioral analyst, podcaster, and global expert on stalking, coercive control, and violent crime. We’re also joined by Lisa Bilyeu, host of Women of Impact and queen of calling out BS wherever it lurks. Dr. Laura breaks down how cult leaders, predators, and power-hungry narcissists (looking at you, Sean Combs) use tactics straight out of the coercive control playbook to groom, manipulate, and dominate victims. We’re talking about how the “nice guy”...
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My Name Was Mushroom: Wendy Baker’s Journey Beyond the Source Family Cult
A Little Bit Culty
Long before kale smoothies went mainstream, The Source Family was seducing Hollywood with vegan food, free love, and a guru who called himself Father Yod. This wasn’t just LA’s first vegan restaurant – it was a commune where long-haired devotees in white robes took ice-cold showers at dawn, meditated for hours, and followed strict spiritual rules under their bearded leader. Celebrities like John Lennon and Cher might have stopped by for a meal, but for many teen girls – often runaways – this place became home, for better or worse. Wendy Baker was one of those girls. At 14, she left a...
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Mindf*ck 102: MK Ultra, Crypto Cults & Modern Brainwashing with Rebecca Lemov (Part 2)
A Little Bit Culty
This week, we’re back with Harvard professor and author Rebecca Lemov to finish what we started: unraveling the tangled web of brainwashing…past, present, and disturbingly future-facing. In Part 2, we go deeper into the CIA’s infamous MK Ultra program and its many (many) spin-offs, asking what really went down with Charles Manson, Jack Ruby, and cult “consultant” Louis Jolyon West. From LSD to hypnosis to rebranding your science after burning the files, the government’s experiments in mind control were both extreme and incredibly hush-hush. We also explore how classic...
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Mindf*ck 101: The Science of Brainwashing with Rebecca Lemov (Part 1)
A Little Bit Culty
This week, we’re diving deep into the mind games with Harvard professor and author Rebecca Lemov, because if you’ve ever wondered whether brainwashing is real, the answer is a very unsettling yes. In Part 1 of our convo, we’re cracking open the origins of brainwashing—from communist re-education camps to the electric shock labs of the Milgram experiment—and asking why we still can’t seem to prove it in court. Rebecca's new book, The Instability of Truth, peels back the layers of mind control and thought reform, including what went down with Patty Hearst, why Stockholm Syndrome...
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Bonus Drop: Orgasm, Obsession & the Cult of OneTaste with Ellen Huet
A Little Bit Culty
It’s Thursday, and you know what that means: another bonus drop. And this one? It's got orgasms, criminal charges, and courtroom drama, so buckle up. Award-winning journalist Ellen Huet joins us to dish on OneTaste, the orgasmic meditation company that sold itself as a path to sexual liberation but now finds its top brass convicted of forced labor conspiracy. Ellen’s been deep in the trenches covering the scandal and sat through every jaw-dropping moment of the Brooklyn trial. We get into: The culty underbelly of “wellness” culture How orgasmic meditation became a tool for...
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Ride or Die: Jess Rothschild Spills on SoulCycle's Inner Circle
A Little Bit Culty
This episode is sponsored in part by BetterHelp. This week, we’re clipping in with Jess Rothschild to talk about SoulCycle: the high-octane, candlelit cardio craze that once had New Yorkers dropping $20k to ride front row. With $100M+ in revenue, instructors trained like pop stars, and a tightly curated sense of belonging (read: exclusivity), SoulCycle pedaled its way into cultural obsession—and, depending on who you ask, cult status. Jess, a former SoulCycle regular and host of the GLAAD-nominated Finding Fire Island and new docu-podcast Cult of Body & Soul, joins us to unpack the...
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Cults Like Us: Jane Borden on LGATs, Humor & Human Potential (Part 2)
A Little Bit Culty
We’re back with Part 2 of our conversation with Jane Borden, author of Cults Like Us, where we pick up right where we left off – with the Puritans, of course. Because what’s more American than a doomsday cult in denial? In this half, we explore how their legacy of moral perfectionism, isolationism, and a rigid “us vs. them” worldview continues to shape American institutions, politics, and even pop psychology. Jane takes us through the cult wars of the ’80s and ’90s, the rise of deprogrammers and cult apologists, and the influence of Large Group Awareness Trainings (aka LGATs)...
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Cults Like Us: Jane Borden on Puritans, Power & American Exceptionalism (Part 1)
A Little Bit Culty
Were the Puritans America’s first cult? Our guest this week makes a compelling case for yes. Jane Borden is a journalist and the author of Cults Like Us: Why Doomsday Thinking Drives America. In Part 1 of this two-part conversation, she joins us to unpack how Puritan beliefs—think apocalypse prepping, chosen nation syndrome, and the worship of wealth—laid the groundwork for the kind of culty thinking that still thrives in America today. We dig into the legacy of American exceptionalism, the allure of authoritarian leaders, and the ways our pop culture heroes reflect Puritan values more...
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Bonus Drop: Coercive Control in Cults, Patriarchy in Religion & Survivor Wisdom from Tia Levings
A Little Bit Culty
Welcome to another, unofficially titled, Bonus Drop. These episodes are our way of checking in midweek with extra thoughts, headlines, and conversations that keep the Cultiverse convo going strong. And remember: Patreon subscribers get them a day early because that’s how perks work. In this drop, we’re digging into the overlap between religious trauma, emotional abuse, and the battle for language in the courtroom. Buckle up, because this one covers a lot: Updates on the NXIVM trial and why proving coercive control is still such a legal minefield Bill Maher’s spectacularly bad take on...
info_outlineYou don’t have to join a cult to get manipulated—just log onto the internet.
This week on A Little Bit Culty, we’re diving into the marketing matrix with Dr. Mara Einstein, professor, media critic, and author of Hoodwinked: How Marketers Use the Same Tactics as Cults. From influencer culture and MLMs to “brand cults” and rage farming, Mara breaks down how modern marketing preys on fear, insecurity, and our need to belong.
She joins Sarah and Nippy for a deep-dive into the culty parallels between conversion funnels and recruitment tactics, why brands like Apple and Lululemon are more community than commerce, and how social media algorithms corral us into echo chambers where we become both the audience and the product.
If you’ve ever felt like your phone is reading your mind, or like the coaching industry is selling more promises than progress, this one’s for you.
This is Part 1 of a two-part convo. Stay tuned next week for more!
To learn more about Dr. Einstein and her work, visit drmaraeinstein.com.
Also… let it be known that:
The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.
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CREDITS:
Executive Producers: Sarah Edmondson & Anthony Ames
Production Partner: Amphibian.Media
Writer & Co-Creator: Jess Tardy
Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media
Audio production: Red Caiman Studios
Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin