Cults Like Us: Jane Borden on LGATs, Humor & Human Potential (Part 2)
Release Date: 06/12/2025
A Little Bit Culty
This episode is sponsored in part by BetterHelp. This week, we’re clipping in with Jess Rothschild to talk about SoulCycle: the high-octane, candlelit cardio craze that once had New Yorkers dropping $20k to ride front row. With $100M+ in revenue, instructors trained like pop stars, and a tightly curated sense of belonging (read: exclusivity), SoulCycle pedaled its way into cultural obsession—and, depending on who you ask, cult status. Jess, a former SoulCycle regular and host of the GLAAD-nominated Finding Fire Island and new docu-podcast Cult of Body & Soul, joins us to unpack the...
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We’re back with Part 2 of our conversation with Jane Borden, author of Cults Like Us, where we pick up right where we left off – with the Puritans, of course. Because what’s more American than a doomsday cult in denial? In this half, we explore how their legacy of moral perfectionism, isolationism, and a rigid “us vs. them” worldview continues to shape American institutions, politics, and even pop psychology. Jane takes us through the cult wars of the ’80s and ’90s, the rise of deprogrammers and cult apologists, and the influence of Large Group Awareness Trainings (aka LGATs)...
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Were the Puritans America’s first cult? Our guest this week makes a compelling case for yes. Jane Borden is a journalist and the author of Cults Like Us: Why Doomsday Thinking Drives America. In Part 1 of this two-part conversation, she joins us to unpack how Puritan beliefs—think apocalypse prepping, chosen nation syndrome, and the worship of wealth—laid the groundwork for the kind of culty thinking that still thrives in America today. We dig into the legacy of American exceptionalism, the allure of authoritarian leaders, and the ways our pop culture heroes reflect Puritan values more...
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This episode is sponsored in part by Betterhelp. Twelve Tribes started as a Bible study in the 1970s. Today, it’s a nationwide network of high-control communities, often hiding in plain sight behind the homespun charm of Yellow Deli cafés. The group claims to offer a simpler, more spiritual life. But behind the braided bread and “family values” lies a world of control, corporal punishment, and deep-rooted misogyny. In Part 1 of our conversation with Tamara Mathieu, we hear what it’s like to live inside. Tammy spent 14 years in the Twelve Tribes, lured in by the promise of community...
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This episode is sponsored in part by Betterhelp. In Part 2 of our conversation with Amanda Rae, we pick up right where we left off—so if you haven’t heard Part 1 yet, go back and listen first. In this episode, Amanda shares the final breaking point that led her to leave the Kingston Clan, also known as The Order, and the harrowing events surrounding her dramatic escape at just 17. We dive into the emotional toll of indoctrination, the long process of deconstructing belief systems, and what it takes to rebuild an identity after growing up in a high-control religious group. Amanda speaks...
info_outlineWe’re back with Part 2 of our conversation with Jane Borden, author of Cults Like Us, where we pick up right where we left off – with the Puritans, of course. Because what’s more American than a doomsday cult in denial?
In this half, we explore how their legacy of moral perfectionism, isolationism, and a rigid “us vs. them” worldview continues to shape American institutions, politics, and even pop psychology. Jane takes us through the cult wars of the ’80s and ’90s, the rise of deprogrammers and cult apologists, and the influence of Large Group Awareness Trainings (aka LGATs) like EST and Landmark on today’s self-help landscape.
We also dive into the concept of normative dissonance, how political architects like Newt Gingrich exploited division for power, and why bridging social gaps might be the antidote to modern-day culty chaos. Along the way, Jane reminds us why humor can be a powerful tool for understanding even the darkest parts of our culture.
If you missed Part 1, hit pause and go back. We promise it’s worth it! And be sure to check out Cults Like Us and more of Jane’s work at janeborden.com.
Also… let it be known that:
The views and opinions expressed on A Little Bit Culty do not necessarily reflect the official policy or position of the podcast. Any content provided by our guests, bloggers, sponsors or authors are of their opinion and are not intended to malign any religion, group, club, organization, business individual, anyone or anything. Nobody’s mad at you, just don’t be a culty fuckwad.
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CREDITS:
Executive Producers: Sarah Edmondson & Anthony Ames
Production Partner: Amphibian.Media
Co-Creator: Jess Tardy
Writer: Kristen Reiter
Associate producers: Amanda Zaremba and Matt Stroud of Amphibian.Media
Audio production: Red Caiman Studios
Theme Song: “Cultivated” by Jon Bryant co-written with Nygel Asselin