FCS 087: Stretching Yourself Too Thin.
Finding Creative Success
This episode is about stretching yourself too thin and the next step in my life and what that means for Finding Creative Success.
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FCS 086: John DeMato talks about finding a community,Expert vs. Commodity, and his successful marketing plan!
Finding Creative Success
Successful portrait photographer John Demato shares what he knows about reaching his level of success. Having a good community to back you up, How he became an expert instead of a commodity, and the marketing plan he has in place to get in front of new clients.
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FCS 085: Heatherly Doan teaches about being prepared, Marketing, and pricing!
Finding Creative Success
Heather is a self taught and self motivated fine art portrait and wedding photographer. She started a clothing line called Photog Life two years ago which lead her into mentoring photographers that were just starting out or just stuck. She had a rough road getting to where she is today and she found that there was so much competition and not many photographers that were willing to mentor or help and she realized how much she loves it!
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FCS 084: Joel Olivo talks about Starting with the end in mind, social media, and lead generation!
Finding Creative Success
Joel Olivo is the founder of Joco Media, a boutique production company in NYC, that focuses on web content for brands and entrepreneurs.
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FCS 083: Brand genius - Pia Silva - teaches us how to build an amazing brand!
Finding Creative Success
Entrepreneur, speaker and author Pia Silva is a partner and brand strategist at Worstofall Design where they build “Badass Brands without the BS” for 1-3 person service businesses in 1-3 day intensives. She is also a Forbes contributor and author of Badass Your Brand: The Impatient Entrepreneur’s Guide to Turning Expertise into Profit.
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FCS 082: What is your Story?
Finding Creative Success
All brands need a story to drive what makes them unique. Aside from selling on just yourself and selling on your USP, you need to have a story that helps you connect with your ideal client so that when they read your copy or see your Facebook post, they connect directly with you!
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FCS 081: Start 2018 off right!
Finding Creative Success
It's a new year and it's the perfect time to get your business on track! Start your year off in the best way possible by taking these 3 action steps to produce more income this year!
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FCS 080: Christmas!
Finding Creative Success
Get that work life balance in check. If there was ever a time to take a break then it is on Christmas!
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FCS 079: How to get hundreds of leads a month with one method with Roxy Taylor!
Finding Creative Success
Roxy is a Wedding Photographer with a career of 20 years now! Lover of strong coffee, her kids, her rescue dogs, and all things photography.
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FCS 078: Finding your Niche and USP!
Finding Creative Success
It is SO important to define your niche so you know what to focus in on and so you can define what your Unique Selling Point will be. Without a Niche there are too many directions that you focus will be pulled and it will be more difficult to find a unique way to represent yourself.
info_outlineThis week I wanted to talk to you about something that has been bugging me this week. Niching down. This is huge in business because it allows you to define your audience an you can do that by injecting your own personality into you brand. Defining your audience is something we have talked about a few times on the podcast because it is that important. Find out what you love doing, then find out who you love doing it with so you can target that specific type of person in any marketing and advertising. If you love shooting music videos for rock and roll bands only then you can better market to those people instead of just taking any work that comes your way because it pays. If someone tells you not to niche down because you will lose money then thank them for their advice and go do the exact opposite. Once you get known for 1 (ONE!) thing then you can make bank. Don’t take headshot jobs if you want to be a wedding photographer. Find a headshot photographer that you can refer it to so you get to build relationships and some reciprocity never hurts. Throwing a wide net for jobs works in the beginning because it allows you to find out what you love to do but once you figure that out, hammer into that with everything you have!