Artist Interview: Patricia Griffin
Find Loving Homes for Your Art
Fine Art Ceramist Patricia Griffin and I explored several topics in this podcast. We explored her transition to becoming a full-time artist. Her transition to opening a public space and becoming a retail shop owner. And we took a journey into her most recent and equally profound career changes. Along the way, you will hear some smart business and marketing concepts and you can easily apply them directly to your art business.
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Who Is It For? EP 44
Find Loving Homes for Your Art
This episode will make you do a deep dive into your soul. It will likely be quietly inspirational. It will create optimism where you now allow self-doubt. Because, as you will learn, becoming a thriving artist is not as complex as the world makes it seem. I hope you will take a moment to rank me here on iTunes and leave a comment. Then join us at MyGoldenWords.com by clicking on the link to the left and add your two cents in the comments.
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Don't Start an Argument EP 43
Find Loving Homes for Your Art
There's something in the air. There is a gathering storm of opinions that clash. The "them against us" atmosphere is choking out the rational voices. But one place that incivility is totally useless and damaging is within the walls of one's business profile. While you're here, take a moment to rate my podcast. Then visit my posting page and add to the "loving" comments at mygoldenwords.com or click the link on the left.
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Get on the Brand Wagon EP 42
Find Loving Homes for Your Art
The concept of a "brand" can be nebulous and on the face of it can seem all about corporate/big business. Yes, the major "brands" have that look and feel and strong ties to giant marketing machines, but artists need to have a branded look, too. In today's 11-minute podcast, I will let you in on a few secrets to help you tweak your branding and fine-tune your public-facing information. From your website to your social media and even in your in-person events and art shows, you will connect more quickly and be
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Focus on the ...Squirrel! EP 41
Find Loving Homes for Your Art
Please channel your inner squirrel. Yes, you read that right. This is about focus and about finding loving homes for your art through the eyes of a squirrel. I am sure you will want to add to the discussion, so join in over on the website mygoldenwords.com This episode will be waiting for your contributions in the comments.
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Put It In Neutral EP 40
Find Loving Homes for Your Art
This will be controversial. I am sure someone out there will feel like I have crossed the line. But I want you to find loving homes for your art. So I have no choice but to "go there". Please rate me here then head over to mygoldenwords.com and join in the conversation. It's gonna be lively!
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Is Your Art For Sale? EP 39
Find Loving Homes for Your Art
I will admit up front that this week's episode is a rant. But I am shocked at how many artists and makers are wasting precious time on social media and not actively letting their followers know that their work is for sale. Listen and then comment on mygoldenwords.com What are you doing to prove that your work is for sale?
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The Five Words EP 38
Find Loving Homes for Your Art
This is likely the only episode that you will need to listen to on an on-going basis. It's the core teaching from the "E's of Selling Art System". It's the Five E's that I have been teaching for several decades. This is powerful, so be ready to really pay attention so you can find loving homes for your art. PLEASE: Leave comments at mygoldenwords.com
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Money, Money, Money...MONEY! EP 37
Find Loving Homes for Your Art
Is money actually the root of all evil? Artists seem to have a more difficult time pricing for a decent livelihood then other business owners. Partly because it's harder to understand the "true value" we create and partly because there is such a vast array of pricing in the arts and crafts industry. What are your widgets "worth"? And what is the danger of underpricing? Let's explore, shall we? Then post your comments at mygoldenwords.com
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Afraid EP 36
Find Loving Homes for Your Art
Everyone share common fears. We humans all face various challenges to our egos. However, when it comes to selling art, there are some fears that you might not even realize are holding you back. I hope you will share your thoughts over at mygoldenwords.com ...the community awaits you!
info_outlineIn order to gain and maintain trust, it is critically important (remember that all-important word, empathy?) that you understand "Your Buyer's Journey".
Every buyer goes through three stages with virtually every purchase. The more connected you are the more trust you build. The more you can show them you are on the same path emotionally and logistically as they move from stage to stage, the more likely they will trust your motives and their instincts to purchase.
Remember this: If they could (buy), they would (buy). And while it is up to them to decide, your role as an advisor and empathetic cheerleader is crucial to help them remain focused and comfortable through the journey. Understanding which stage they are in and what that requires from you makes all the difference.
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