Find Loving Homes for Your Art
Fine Art Ceramist Patricia Griffin and I explored several topics in this podcast. We explored her transition to becoming a full-time artist. Her transition to opening a public space and becoming a retail shop owner. And we took a journey into her most recent and equally profound career changes. Along the way, you will hear some smart business and marketing concepts and you can easily apply them directly to your art business.
info_outline Who Is It For? EP 44Find Loving Homes for Your Art
This episode will make you do a deep dive into your soul. It will likely be quietly inspirational. It will create optimism where you now allow self-doubt. Because, as you will learn, becoming a thriving artist is not as complex as the world makes it seem. I hope you will take a moment to rank me here on iTunes and leave a comment. Then join us at MyGoldenWords.com by clicking on the link to the left and add your two cents in the comments.
info_outline Don't Start an Argument EP 43Find Loving Homes for Your Art
There's something in the air. There is a gathering storm of opinions that clash. The "them against us" atmosphere is choking out the rational voices. But one place that incivility is totally useless and damaging is within the walls of one's business profile. While you're here, take a moment to rate my podcast. Then visit my posting page and add to the "loving" comments at mygoldenwords.com or click the link on the left.
info_outline Get on the Brand Wagon EP 42Find Loving Homes for Your Art
The concept of a "brand" can be nebulous and on the face of it can seem all about corporate/big business. Yes, the major "brands" have that look and feel and strong ties to giant marketing machines, but artists need to have a branded look, too. In today's 11-minute podcast, I will let you in on a few secrets to help you tweak your branding and fine-tune your public-facing information. From your website to your social media and even in your in-person events and art shows, you will connect more quickly and be
info_outline Focus on the ...Squirrel! EP 41Find Loving Homes for Your Art
Please channel your inner squirrel. Yes, you read that right. This is about focus and about finding loving homes for your art through the eyes of a squirrel. I am sure you will want to add to the discussion, so join in over on the website mygoldenwords.com This episode will be waiting for your contributions in the comments.
info_outline Put It In Neutral EP 40Find Loving Homes for Your Art
This will be controversial. I am sure someone out there will feel like I have crossed the line. But I want you to find loving homes for your art. So I have no choice but to "go there". Please rate me here then head over to mygoldenwords.com and join in the conversation. It's gonna be lively!
info_outline Is Your Art For Sale? EP 39Find Loving Homes for Your Art
I will admit up front that this week's episode is a rant. But I am shocked at how many artists and makers are wasting precious time on social media and not actively letting their followers know that their work is for sale. Listen and then comment on mygoldenwords.com What are you doing to prove that your work is for sale?
info_outline The Five Words EP 38Find Loving Homes for Your Art
This is likely the only episode that you will need to listen to on an on-going basis. It's the core teaching from the "E's of Selling Art System". It's the Five E's that I have been teaching for several decades. This is powerful, so be ready to really pay attention so you can find loving homes for your art. PLEASE: Leave comments at mygoldenwords.com
info_outline Money, Money, Money...MONEY! EP 37Find Loving Homes for Your Art
Is money actually the root of all evil? Artists seem to have a more difficult time pricing for a decent livelihood then other business owners. Partly because it's harder to understand the "true value" we create and partly because there is such a vast array of pricing in the arts and crafts industry. What are your widgets "worth"? And what is the danger of underpricing? Let's explore, shall we? Then post your comments at mygoldenwords.com
info_outline Afraid EP 36Find Loving Homes for Your Art
Everyone share common fears. We humans all face various challenges to our egos. However, when it comes to selling art, there are some fears that you might not even realize are holding you back. I hope you will share your thoughts over at mygoldenwords.com ...the community awaits you!
info_outlineConfusion Dilutes Passion
It can feel awkward, even uncomfortable, to allow someone a little time and space to become visually acquainted with your oeuvre. Whatever your medium, it's full of stories, full of energy, and full of your spirit.
Your art is the product of your unique techniques, special preparations, and your singular artful approach to design and your point-of-view. It's your passion and you want to share it. That's part of why you are showing it to the public, right?
But what do they really need to know? How much should you share and when and how should you share it? I answer these and more questions in this episode of "Find Loving Homes for Your Art".
The Yin and the Yang
It's quite natural to want to tell everyone as much as possible as quickly as possible so they will "get it" and "get you". And hopefully, if they learn enough about you and what makes you tick, they will buy a piece of your creative work. But, as usual, it's a balancing act. And in the beginning, you can upset that delicate balance as they are becoming tuned-in to your work for the first time.
And so, in this episode, I am encouraging you to bite your tongue. To be patient. And, as always, I give you some practical ideas on how to do that and what to say and when to say it. Listen to this episode to discover how you can maximize your effectiveness in those first few moments.
The bottom line is: Too much sharing can lead to overwhelm and that can kill sales. It's all about timing and that ever-present E from the E's of Selling Art System: Empathy.
Enjoy! And please share in the comments. I want to hear your thoughts, ideas, and questions! What's your medium and how does this apply to your presentation?
Here is a corresponding blog post that you might want to read (in silence - LOL!).