FIR Interview: Steve Rubel on AI, Media Analytics, and the Future of PR
Release Date: 02/26/2025
FIR #468: Reputations Are Facing New Threats
For Immediate Release Podcast
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Circle of Fellows #117: LIVE from IABC World Conference 2025
For Immediate Release Podcast
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FIR #467: Mary Meeker's 2025 AI Trends Report
For Immediate Release Podcast
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FIR #466: Still Hallucinating After All These Years
For Immediate Release Podcast
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COF #116: Moving to Teaching
For Immediate Release Podcast
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Eric Schwartzman on Bot Farms and Digital Deception
For Immediate Release Podcast
In this FIR Interview, Neville and Shel talk with author, investigative journalist, and New York SEO, Eric Schwartzman, about his Fast Company article, "Bot farms invade social media to hijack popular sentiment." A consultant who specialises in SEO for financial services companies, Eric explains how coordinated networks of smartphones and AI-generated content are distorting public perception, manipulating virality, and reshaping what we trust online. Eric, a long-time friend of FIR and a former entertainment public relations correspondent for FIR, discusses how bot farms now outnumber real...
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FIR #465: The Trust-News-Video Podcast PR Trifecta
For Immediate Release Podcast
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FIR #464: Research Finds Disclosing Use of AI Erodes Trust
For Immediate Release Podcast
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FIR #463: Delivering Value with Generative AI's "Endless Right Answers"
For Immediate Release Podcast
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FIR #462: Cheaters Never Prosper (Unless They're Paid $5 Million for Their Tool)
For Immediate Release Podcast
info_outlineIn this FIR Interview, Steve joins Neville Hobson and Shel Holtz - for the fifth time in an FIR Interview - to discuss the role of AI in modern communication, how data-driven storytelling is transforming PR, and why agencies must adapt to survive in an AI-driven industry.