FIR #518: Is the PR Industry Blowing It Again?
Release Date: 06/15/2026
FIR #526: Forget the AI Watermark. Can You Defend Every Sentence?
For Immediate Release Podcast
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FIR #525: The Consequences Businesses Will Face from Work Slop
For Immediate Release Podcast
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OTSP #5: Finding Your Leader's Voice for Internal Stakeholders
For Immediate Release Podcast
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FIR #524: Managers Aren't Ready for AI
For Immediate Release Podcast
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FIR #523: No Brand Is An Island
For Immediate Release Podcast
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Circle of Fellows #131: The Evolving Media Landscape and What it Means for Media Relations
For Immediate Release Podcast
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FIR #522: Is Podcasting 2.0 The Future of Podcasting?
For Immediate Release Podcast
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AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility
For Immediate Release Podcast
Your brand is no longer defined solely by what you say about yourself. Increasingly, it is defined by the answers AI gives when someone asks about you. In this FIR Interview, Pete Blackshaw joins FIR co-hosts Neville Hobson and Shel Holtz to discuss why AI should be viewed less as another marketing channel and more as an auditor of organisational credibility. Together, they explore why trust, transparency and evidence are becoming more important than marketing claims, how different AI models develop different perspectives on brands, why communicators need to think beyond traditional search...
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FIR #521: AI Layoffs Are Here. Wait. Strike That. Reverse It.
For Immediate Release Podcast
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FIR #520: AI's PR Meltdown
For Immediate Release Podcast
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