Episode 240: Disclaimers and Waivers – Focusing on Brick and Mortar Businesses with a Nod to the Virtual World featuring Lisa Fraley
Release Date: 04/11/2024
Episode 264: Automating Your Way to More Customers with Justin Silverman of Merchynt
fitSpot Guru
What We Cover In This Episode: A look at how Merchynt automated Google My Business [2:28] Some of the most effective marketing tools that are available to you right now [4:25] What to be aware of with sponsored Google listings [8:05] The specific components that make up a Google Business Profile [8:45] What “automating your Google Business Profile” means [12:40] Meet Paige and learn how this powerful tool can combine automation platforms capabilities [17:12] Best practices for local business website SEO [22:14] Quotes: “Website SEO is pretty irrelevant...
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Episode 263: Creating an Impactful Studio Challenge: Boosting Engagement and Revenue
fitSpot Guru
What We Cover In This Episode: How to choose a challenge theme that aligns with your members' goals and sparks interest [2:53] The power of fostering community and accountability to motivate participants and increase success rates [3:56] Some of the ways in which offering meaningful rewards can boost engagement and amplify the impact of your challenges [5:00] How to build anticipation and excitement for your next challenge through strategic promotion [8:10] Tips for creating a simple yet effective tracking system to help participants stay on track [9:11] The importance of...
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Episode 262: 5 Lease Traps Gym Owners Can’t Afford to Ignore with Matt Becker of Gym Lawyers PLLC
fitSpot Guru
What We Cover In This Episode: Common hurdles faced by gym owners when first examining a lease agreement [2:51] A breakdown of the most crucial sections within a lease contract[6:06] Understanding ADA compliance and its specific implications for boutique fitness businesses [9:50] The potential financial consequences of not involving legal professionals from the outset of the lease process [13:27] Strategies for mitigating noise issues and safeguarding your business when signing a lease [16:56] Key factors to consider when assessing parking needs for your gym [22:36] Identifying...
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Episode 261: Competing with Larger Brands: Strategies for Boutique Studios
fitSpot Guru
What We Cover In This Episode: What to understand about the “Winning Zone” and focusing on where you are better than your larger competitors [3:02] How you can leverage your unique value proposition to compete with larger brands [4:09] A reminder how your community is your superpower [6:14] Tips for using technology for convenience - and to your advantage [8:47] The ways in which collaborating locally with similar businesses can help you succeed BIG [11:26] What happens when you put an emphasis on each client interaction you have within your business [12:14] How caring about...
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Episode 260: Boosting Your Studio’s SEO: A Beginner’s Guide
fitSpot Guru
What We Cover In This Episode: Effective keyword strategies for identifying what potential clients are searching for in their first fitness class[2:01] How SEO’s “sweat equity” can help you drive traffic without paying for costly leads [4:15] The best free resources for tracking trending search terms and optimizing your content [7:01] The first steps to take for improving your website's on-site SEO [9:39] Best practices for strengthening your local SEO and ensuring your studio is easily found in local searches [14:07] How to leverage Chat GPT to boost your...
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Episode 259: Mastering Employee Management for Boutique Studios
fitSpot Guru
What We Cover In This Episode: How clearly defining roles and responsibilities for every position is crucial for a studio’s success [7:50] Why hiring for a cultural fit is key [9:29] Consistent, transparent communication will set you on the path to mastering employee management every time [11:04] The damaging impact that micromanagement has on your employees and culture in the studio [16:54] The magic that happens when you invest in the development of your people, regardless of their position [18:34] Final thoughts on recognizing and rewarding the efforts of your team [19:24] ...
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Episode 258: Using Exceptional Service to Elevate Your Studio’s Client Experience
fitSpot Guru
What We Cover In This Episode: How exceptional services involves creating a welcoming environment for everyone who walks through your doors [1:30] The critical role that consistency plays in having a positive experience [2:20] What active listening will allow you to give your members [3:10] Some of the ways in which delivering an exceptional experience will help the studio convert and retain members [7:01] A reminder that first impressions really do matter [8:15] A look at personalization and the process of discovering your client’s goal [9:55] How to be proactive and...
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Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
fitSpot Guru
What We Cover In This Episode: “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59] Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57] The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59] A sneak peek at next week’s topic and how you can get more insights from us [12:31] Quotes: “If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal...
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Episode 256: See You Later!
fitSpot Guru
What We Cover In This Episode: How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56] The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38] The potential for a second podcast, what you can expect and how it’ll be different [2:39] What won’t be changing with what we do [5:38] How you can stay up to date with all of our plans and provide your feedback in this process [6:33] Quotes: “At least the podcast aspect of our weekly load shouldn’t feel like work....
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Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19] ...
info_outlineWhat We Cover In This Episode:
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Lisa’s journey to become a lawyer and also a fitness instruction, plus the way she combines these two passions [1:34]
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What the role of certifications will be in terms of legal protection for the studio [8:42]
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The important aspects of disclaimers and waivers that you need to be aware of [10:14]
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Some of the reasons why insurance is so important and how it compliments the waivers that are being used [16:24]
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How being the right business entity will help protect you from potential liability [20:53]
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Lisa’s final thoughts on disclaimers, waivers and protecting you and your business [27:27]
Quotes:
“Sometimes it depends on the type of fitness instruction that you’re doing, but you want to make sure that your event waiver or your liability waiver is covering multiple approaches.” [Lisa, 10:22]
“Legal documents are not meant to be short and sweet, because first of all, they could be lacking key points, and second of all, anything that you saw in law has to be spelled out.” [Lisa, 16:23]
“Something could still go wrong. If something goes wrong, then you want to have insurance on the back end, just like you do for your house, your car, your health and other things in your life.” [Lisa, 19:23]
LINKS:
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