Episode 243: Maximize Studio Membership Value with fitDEGREE's Early Access Tags
Release Date: 05/02/2024
Episode 257: The Power of Taking Breaks: How Taking Strategic Breaks Can Benefit Studio Owners
fitSpot Guru
What We Cover In This Episode: “Nick’s Nuggets” and the big reasons why it’s so important to be taking breaks [0:59] Actionable tactics you can use to ensure taking your next break is a smooth operation for your clients as well as for you [6:57] The benefits of taking a “one step backwards, two step forwards” type of approach with taking breaks [9:59] A sneak peek at next week’s topic and how you can get more insights from us [12:31] Quotes: “If you take breaks, you’re preventing that quitting and you’re avoiding that burnout on yourself, because the goal...
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Episode 256: See You Later!
fitSpot Guru
What We Cover In This Episode: How we’re feeling right now and why it’s been a bit of a “love/hate relationship” with the podcast [0:56] The ways in which fitSpot Guru is going to get a little TLC while we go on a bit of a hiatus [1:38] The potential for a second podcast, what you can expect and how it’ll be different [2:39] What won’t be changing with what we do [5:38] How you can stay up to date with all of our plans and provide your feedback in this process [6:33] Quotes: “At least the podcast aspect of our weekly load shouldn’t feel like work....
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Episode 255: Essential Crisis Management Strategies for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: An update on the total value of the wellness market right now and the shift that’s happening towards holistic health [1:02] The importance of having a crisis plan in place and the types of the scenarios you should be prepared for [4:08] How to properly prepare for a crisis, based on the “scale of fires” [10:30] A few key considerations when building plans for the financial type of a crisis [18:02] What to be aware of when recovering from a crisis and the way in which proper documentation of incidents will aid in this process [23:19] ...
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Episode 254: Developing Financial Fitness: Building Budgets, Making Projections, and Understanding ROI for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: The ways that people are searching for a financial wellness on an individual level [0:51] What to consider about cash flow management and it’s role in a business’s success [3:57] Where to start with budgeting operational costs and streamlining your financial model [8:18] How to approach funding an expansion [14:57] Our advice for steering clear of making emotional decisions [18:53] Some ways people can optimize cost, without compromising quality [21:02] A look at Nick’s journey to becoming a business owner [29:08] Our weekly “Fit...
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Episode 253: It’s More Than Just Fitness: How to Create an Experience That Resonates!
fitSpot Guru
What We Cover In This Episode: How to approach defining your unique selling proposition [4:46] What to understand about connecting with your target audience [9:00] Steps to take to build a strong visual and verbal brand identity [13:09] How to leverage social media and digital marketing to its full potential [18:47] What you can do to start creating memorable member experiences [24:51] What the process of measuring and adjusting looks like when building your brand [29:02] Our “Fit Favorites” and an innovative way to make sure you’re drinking enough [30:58] Quotes:...
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Episode 252: Scaling Your Success: The Latest Strategies for Studio Owners Who Want to GROW
fitSpot Guru
What We Cover In This Episode: What to consider if you’re thinking of expanding beyond your current physical space [7:25] A look at integrating retail products, and whether it is a smart move for you and your boutique fitness studio [12:20] How you can use tech-driven service expansion to facilitate new services for your customers [17:29] Some ways to use cross-promotions and partnerships in order to scale [22:32] What a feasibility analysis is and why we recommend you do one as a studio owner wanting to scale [27:00] Things to consider when making pricing adjustments in your...
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Episode 251: Optimizing First Visits: Best Practices to Maximize New Client Retention with Seran Glanfield of Spring Three
fitSpot Guru
What We Cover In This Episode: Examples of ways you can optimize the very first visit by your clients [1:08] What Seran says is the “low-hanging fruit” of building relationships [9:03] Why is the first visit so crucial for retention [12:38] Some of the things that can be done to make the first visit so memorable for the client [17:21] How you can set the stage for optimizing retention by pairing a new client with a seasoned client [21:36] Final tips and effective follow-up techniques to increase the retention rate at your studio [23:38] Quotes: “If you really want to have...
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Episode 250: Mastering the Customer Experience: Effective Onboarding, Communication, and Feedback Strategies for Boutique Fitness Studios
fitSpot Guru
What We Cover In This Episode: News with Nick and the latest of group fitness builds and mental, emotional and physical well-being [0:36] The importance that having an effective onboarding process will have on your customer’s experience [5:04] Integration partners that can help you communicate with your clients - click their links below to learn more! [10:03] Why you can’t afford to ghost your clients that are responding to your text marketing [12:15] Impactful ways to encourage your membership renewals or purchases [15:27] What to focus on if you are not making...
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Episode 249: Master Your Marketing Messaging with Seran Glanfield of Spring Three
fitSpot Guru
What We Cover In This Episode: Seran’s journey from Wall Street to the Pilates studio - and beyond [1:15] How she curated her approach to coaching fitness studios [7:01] Why Seran believes so strongly that success does not have to equal stress [8:36] Some of the main reasons that effective marketing messaging crucial for fitness studios to master [13:50] What the key elements are of strong marketing [16:01] Seran’s advice for how to start differentiating yourself from others in your market [19:14] A final reminder to use marketing strategies that resonate with your...
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Episode 248: What to Know About Summer Survival: Mastering Seasonal Drops and Boosting Studio Engagement
fitSpot Guru
What We Cover In This Episode: Why you’ll want to understand, analyze and anticipate the summer drops that occur in our industry [5:28] The need to ensure great communication with everyone about your summer schedules [7:12] How you can use this time to explore flexible membership options [8:51] Ideas for unique summer programs or challenges [11:27] Thoughts on leveraging technology during this slower time [15:25] Ways to engage the community and keep the momentum going in your studio [17:14] The benefits you’ll see from spending less money and reviewing your expenses [19:06] ...
info_outlineWhat We Cover In This Episode:
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What early access tags are and the ways you can now start implementing them [7:44]
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How this feature was designed to make memberships more valuable in your studio [8:40]
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Common use cases for these access tags in fitDEGREE [11:20]
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How to locate and create early access tags in your admin [13:42]
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Why the early access tag feature was really built for studios with waitlists [16:01]
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What you can do to leverage early access tags as fun perks on intro offers [16:24]
Quotes:
“We were worried it might have gotten a little bit swept under the rug because spot booking was our big fancy flashy guy, but early access tags are really impactful for you and your business.” [Megan, 7:25]
“The reason the future really stuck out to me was we were also hearing over the months that we need to make memberships more valuable on the platform. What’s the point of a client being on an autopay membership other than price?” [Nick, 9:05]
“This feature was built for studios that have classes with waitlists in mind, so if you do not have a registration window on your classes and you just leave it as always open, tighten it up and put this perk on your membership.” [Nick, 16:01]
LINKS:
The Ranch Debuts NY Wellness Retreat (Fitt Insider)
Malibu's famous outpost heads East (NY Times)
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