The Future of Olympic Branding with Terrence Burns (Episode 320)
Release Date: 01/19/2024
Keep the Flame Alive
Breakdancing--or breaking--is the new sport at the Paris 2024 Olympics. If you're like Jill, you're mesmerized by it but can't figure out how it's judged. What are they looking for, and how does a b-boy or b-girl win? Lucky for us, we've got breaking icon--and judge for Paris 2024--Ivan "Flipz" Velez joining us to break it down for us. Flipz talks about the culture of breaking within hip hop and its evolution to an Olympic sport. He also points out what breaking judges look for during a battle. Surprisingly, it's not like other judged sports, but once Flipz breaks it down for us (get...
info_outline Challenges of Small National Governing Bodies with Ramsey BakerKeep the Flame Alive
When we think of athletes being professionals, we often think of the big bucks that are in major sports. But for most Olympic and Paralympic sports, the pot of money is pretty small and that's because the National Governing Bodies (NGBs) behind them are running on shoestring budgets. On this episode we talk with about the challenges small NGBs face and how they think about sponsorship and broadcast rights in working to increase their budgets. Ramsey is a SVP at , a consulting firm that helps NGBs find sponsors and broadcast partners. Prior to joining , Ramsey spent 18 years at US...
info_outline GHM: Chamonix 1924: The Military Patrol CompetitionKeep the Flame Alive
Often considered to be the precursor to biathlon, military patrol was one of the more unusual competitions of the first Winter Olympic Games at Chamonix, France in 1924. In this event, teams from six countries competed in a 30-kilometer ski race combined with a shooting segment that involved balloons. The weather and some unforeseen illnesses made it tough for the competitors, but one did emerge victorious. Of course, it wouldn't be an Olympics without some colorful characters, and from this competition that includes Vaino Bremmer, the Finnish officer who competed in modern pentathlon in the...
info_outline The Push to Paris 2024Keep the Flame Alive
info_outline After the Olympics with Samantha SchultzKeep the Flame Alive
Note: In this episode, we discuss discovery, treatment, and life with an eating disorder. If you would like more information about screenings, support, and treatment for eating disorders, please visit the for more information. Transitioning to life after sport can be complicated and difficult. On this episode, we welcome back TKFLASTANI and Olympian Samantha Schultz, who's one of the subjects in latest book After competing at Tokyo 2020, Sammy's transition to non-competitive life has been a big adjustment, and in 2023 she sought professional help for an eating disorder. Samantha shares...
info_outline Athletes of War Director Gabriel VerasKeep the Flame Alive
Documenting different stories of the Games is vital to providing an accurate picture of Olympic history. On this episode, we talk with documentary filmmaker Gabriel Veras, director of the new documentary The movie looks at the ongoing war in Ukraine from the lens of athletes who are trying to do sport and train for the Paris 2024 Olympics amidst bombed out facilities and the threat of death. We talk with Gabe about how he conceived this idea, made the documentary, and the athletes involved. Athletes of War at CIFF on Wednesday, April 10. Streaming will also be available for US and US...
info_outline All in Stride Author Johanna GartonKeep the Flame Alive
Today we’re talking with Johanna Garton, author of the new book All in Stride, which is about the US Army's World Class Athlete Program and two runners who were part of it, Elvin Kibet and Shadrack Kipchirchir. Also featured in the book is TKFLASTANI , who becomes friends with Elvin during their Army duty. Sammy gets to know Johanna as well and opens up to her about her struggles with body image and disordered eating. Learn more about Johanna at her . Get your copy through our ! Purchases made through this link will help the show earn money to bring you the most fun coverage from Paris...
info_outline Chamonix 1924: The Figure Skating CompetitionKeep the Flame Alive
It's Women's History Month, so we're devoting this episode to the women of Chamonix 1924--all 13 of them. At the first Winter Olympics, women competed in ladies and pairs figure skating. We take a look at this competition, as well as the men's event, to learn just how different this Olympic sport was back in the day when Austria was a powerhouse (let's just say it doesn't include ice set on a specific Pantone color base). The competition features Olympic and figure skating legend Sonja Henie in her first Olympics. Entries also include many people who were influential to the history...
info_outline Blind Soccer with USABA CEO Molly QuinnKeep the Flame Alive
At the LA 2028 Paralympics, the US will compete in blind football (aka blind soccer) for the first time--but a national team is still in development. Molly Quinn, CEO of the US Association of Blind Athletes (USABA) joins us to talk about the process of building an internationally competitive team. Learn more about blind soccer at the and follow them on , , and ! If you get involved with the team, we'd love to ! Plus: Medal reallocations from London 2012 (not a typo). Paris 2024 news with details on Individual Neutral Athletes (AIN), Village condoms, the , a , and more! Stadiumnovela...
info_outline Women's Sled Hockey with Monica QuimbyKeep the Flame Alive
This is Episode 328. Women don’t compete in sled hockey at the Paralympics--yet. That may soon be changing, thanks to growth of the sport around the world. Veteran Team USA sled hockey player Monica Quimby joins the podcast to tell us the latest developments in women's sled hockey and its path to Paralympic inclusion. In news: The flame lighting ceremony in Olympia is getting a . The Opening Ceremonies has a start time, and NBC its hosting team (one of whom may have ) Some Marathon Pour Tous bibs are up for grabs (). The International Paralympic Committee has released its for...
info_outlineSports marketing and sponsorship expert Terrence Burns is back to discuss how sports marketers don’t get the Olympic brand. Terrence is the Owner, Chairman & CEO of T. Burns Sports Group, LLC, which does sports marketing, sponsorship sales/negotiation/strategy, bidding advisory services, and brand & communications development.
Terrence has a wealth of knowledge about the world of the Olympics -- check out his blog for some good behind-the-scenes stories of Olympic bids past. He's also a good follow on X and LinkedIn.
In Paris 2024 news (timely, given our show topic), the International Olympic Committee--and Team USA--have a new sponsor in the form of InBev. This mark's the IOC's first beer sponsor....and as you may recall, Paris 2024 will not be selling alcohol in any stadium. Never fear though, because Corona Cero is here!
The French kit has arrived! Check it out here and see if you agree with our take on it.
The post-Games plans to sell some of the Athletes' Village apartments are not going well--we have the latest on how low the prices are going.
The Youth Olympic Games in Gangwon is starting up this week, and one of its innovations is a digital flame. Jill's thoughts on it turn out to be fightin' words in Alison's world.
And in news from TKFLASTAN, we hear from:
- Pole vaulter Katie Moon
- Nordic combined racer Annika Malacinski
- Bobsledder Josh Williamson
- Breakdancer Sunny Choi
- Author Andrew Maraniss
- Speed skater Erin Jackson
For a transcript of this episode, please visit http://flamealivepod.com.
Thanks so much for listening, and until next time, keep the flame alive!
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Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown
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