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Using Social Media for Good with Matt and Sloan Bowen

Flip Your Script

Release Date: 01/06/2026

Owning Your Authenticity with Celeste Moore show art Owning Your Authenticity with Celeste Moore

Flip Your Script

What happens when you stop performing for others and start showing up as yourself on social media? Celeste Moore is a Global Certified Image Consultant, celebrity stylist and luxury personal branding expert who helps people connect who they are with how they show up. Celeste shares her journey from people-pleasing as a dancer and chasing a faux image of success to embracing vulnerability and owning her story. Celeste and Kristi talk about how authenticity can build confidence, trust and meaningful connections on social media.

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From Zero-Waste Challenge to Global Community with Kathryn Kellogg show art From Zero-Waste Challenge to Global Community with Kathryn Kellogg

Flip Your Script

Imagine fitting two years of household trash into a single 16-ounce jar. That personal challenge helped Kathryn Kellogg turn her passion for zero-waste living into a message that reached millions. In this episode of Flip Your Script, Kathryn shares how social media transformed her experiment into a career and led her to launch Going Zero Waste, a global community focused on sustainability and practical, everyday choices. She explains how small changes can reduce waste, save money and make a meaningful impact.

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A Nourished Private Life, an Authentic Public Voice with Hannah Heidel show art A Nourished Private Life, an Authentic Public Voice with Hannah Heidel

Flip Your Script

What happens when social media becomes more than a place to scroll? For Hannah Heidel, known online as @nourisheddgirl, it became a space to navigate her own health journey, connect with others and build a community centered on health and wellness. In this episode of Flip Your Script, Hannah shares how opening up about her mental and physical health struggles helped her become more comfortable with vulnerability and authenticity, while also learning when to set boundaries to keep parts of her life private.

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From Social Skeptic to Executive Influencer with Mark Peters show art From Social Skeptic to Executive Influencer with Mark Peters

Flip Your Script

Many leaders wonder if a social media presence is worth the effort, but Mark Peters believes it's one of today's most powerful leadership tools. As CEO of Butterball Farms, founder of The SOURCE and author of The Retention Trap, Mark has embraced social media to build trust, share meaningful insights and elevate others. In this episode of Flip Your Script, he shares his journey from a social media skeptic to executive influencer and explains why showing up online is no longer optional for today's executives.

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Bring the Joy on Social Media with Jessica Janzen show art Bring the Joy on Social Media with Jessica Janzen

Flip Your Script

When her infant son Lewiston was diagnosed with Spinal Muscular Atrophy (SMA), Jessica Janzen turned to social media to share updates and let others know how they could support her family. After his passing, it became a space to process grief, find hope and connect with others navigating life's hardest moments. In this episode of Flip Your Script, Jessica shares how using social media with intention can foster healing, build authentic community and inspire others through the power of our stories.

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The Veg King: Big Veg, Bigger Life Lessons with Gerald Stratford show art The Veg King: Big Veg, Bigger Life Lessons with Gerald Stratford

Flip Your Script

Gerald Stratford never expected a photo of his giant vegetables to change his life. Known today as the Veg King, he built a global following by sharing his passion for gardening and spreading positivity. In this episode of Flip Your Script, Gerald shares how gardening helped him through cancer and the pandemic, why authenticity matters and the simple mindset that guides his life: keep your glass half full, say yes and "try hard with a smile on your face."

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Meet Me in the Media Center: Turning a Library Into a Platform with Jen Miller show art Meet Me in the Media Center: Turning a Library Into a Platform with Jen Miller

Flip Your Script

Most people don't think "school librarian" and "social media influencer" belong in the same sentence, but Jen Miller is changing that. As the creator of Meet Me In The Media Center, Jen has built a positive online community that has garnered millions of views while advocating for libraries and supporting global book donation efforts. In this episode of Flip Your Script, Jen shares her journey to viral success, the power of taking chances and how she balances life as an educator and content creator.

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Wonderful Life with Bedford: Finding Connection Through Social Media with Jesse & Hollie Erickson show art Wonderful Life with Bedford: Finding Connection Through Social Media with Jesse & Hollie Erickson

Flip Your Script

Jesse and Hollie Erickson are the parents behind the viral Instagram and TikTok account Wonderful Life with Bedford. After their son Bedford was diagnosed with the rare genetic disorder Schwartz-Jampel Syndrome (SJS), they turned to social media searching for connection, support and other families who understood their journey. In this episode of Flip Your Script, they share how their platform became a source of healing, inspired millions through Bedford’s joy and resilience and helped launch an inclusive playground project.

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From Teacher to Creator: Building a Digital Legacy with Matt Eicheldinger show art From Teacher to Creator: Building a Digital Legacy with Matt Eicheldinger

Flip Your Script

Matt Eicheldinger is a middle school teacher turned bestselling author and viral creator. He built his platform by sharing classroom stories and middle school humor. During the pandemic, he began posting on TikTok and everything changed. A viral video in a flooded parking lot brought millions of views and expanded his reach far beyond the classroom. In this episode of Flip Your Script, Matt shares why he chooses authenticity over trends and how he thinks about his digital legacy in everything he posts online.

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The @simonsits Story: Impacting Millions with Isabel Klee show art The @simonsits Story: Impacting Millions with Isabel Klee

Flip Your Script

Isabel Klee started using social media to share her journey fostering rescue dogs and daily life with her dog, Simon. What began as a personal outlet on her @simonsits account grew into a viral storytelling platform, a bestselling book and a TV show that is now in development. Her authentic, unfiltered fostering content built a deeply engaged audience that follows each foster like a new season of a TV series. In this episode, she shares how honesty, storytelling and a love for dogs connect people across backgrounds and experiences.

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More Episodes
In this episode of Flip Your Script, Kristi Piehl welcomes back Matt and Sloan Bowen five years after their first appearance on the podcast. They share how their family and social media platforms have grown and how social media has become a way to help others. Matt and Sloan talk about vulnerability, life with a disability, the realities of IVF and staying intentional online. They also discuss balancing family, content creation and brand partnerships while staying true to their purpose and values.