How to Finetune Your Funnel to Fuel Results Using Data and Analytics with Chris Mercer

#105: “If you can’t measure it, you can’t manage it.” 

Do you know how to track and analyze useful data to help you uplevel your marketing strategy to grow your business?

I’m joined by sought after measurement marketer, Chris “Mercer” Mercer. Mercer and his team have been helping marketers, marketing teams, and agencies know, trust, and grow their numbers.

Mercer spends countless hours reading, practicing, adjusting and innovating to improve his skill set. As you’ll hear in this episode, he has a knack for teaching, and is known for his ability to simplify even the most complex ideas for his audience.

 

In this episode, you’ll learn:

• How and why you should get started with measurement marketing
• The top tools that will help you measure and manage your marketing
• His take on Apple’s iOS 14 update that affects tracking and analytics and the 3 key patterns that are changing the data landscape
• Why accuracy doesn’t exist and why usefulness is a better way of looking at your data
• How to track your customer’s journey so you know exactly where to focus your time on improving your funnel

...and SO much more!

You can find all of the links and resources that are mentioned in today’s episode at FlourishingImpact.com/105.