How Jessica Robinson Built a Profitable Food Brand Without SEO

Leveraging Facebook for monetization and audience growth, leaning into short-form video, and creating relatable content with Jessica Robinson from A Farm Girl's Kitchen.

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Welcome to episode 538 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Robinson from A Farmgirl’s Kitchen.

How Jessica Robinson Built a Profitable Food Brand Without SEO

From publishing her first two cookbooks to launching her site, Jessica walks us through the early days of her journey as a food creator and the strategies she used to help her gain momentum — fast! She talks about why she chose to focus on Pinterest and Facebook instead of traditional SEO and how those choices paid off, allowing her to monetize her business within just a few months.

Jessica shares her tips for growing her audience on social media, monetizing through the Facebook Content Monetization program and Amazon affiliate links, and how her short-form videos not only drive traffic but also boost her SEO. With over 430k followers on Facebook and a rapidly expanding presence across platforms, Jessica emphasizes the importance of diversifying income streams and traffic sources and connecting with her audience through relatable, authentic content and storytelling.

Three episode takeaways:

• Lean into the concept of being ‘expert enough’ — Jessica monetized her site within three months by focusing on Pinterest and later Facebook and skipping SEO-heavy strategies in favor of visual platforms with viral potential. She really focuses on analytics and is constantly evolving and pivoting based on what is working (and what isn’t working anymore).
• Facebook can be a powerful traffic and revenue source — With over 430k followers, Facebook is Jessica’s #2 traffic driver and brings in $1,500–$3,000 monthly from the Facebook monetization program — excluding the additional income Jessica receives from affiliate income and search traffic. Jessica shares more about her posting strategy and how viral videos on Facebook contribute to her SEO strategy.
• The importance of short-form video — Consistently posting relatable, engaging recipe videos with a focus on storytelling helps Jessica grow her audience — all while connecting deeply with her community.

Resources:

• A Farmgirl’s Kitchen
• New England Farmgirl
• A Farmgirl’s Table
• Everything Food Conference
• Delicious Table
• Intercom
• Social Fabric
• Cinnamon Rolls Recipe
• PicMonkey
• Canva
• Splice App
• Maximizing Affiliate Revenue with Deep Linking
• URLgenius
• Grocers List
• Geniuslink
• Manychat
• Follow Jessica on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group
• Email Bjork
• Email Jessica
• Join Food Blogger Pro during our Q4 Sale! Become a member for just $65 for 3 months! Sale ends Friday, October 3rd at 11:59pm EST.

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This episode is sponsored by Raptive and Yoast.

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