EP262. Why keeping your beauty brand small is an option
Green Beauty Conversations by Formula Botanica
Release Date: 04/24/2025
Green Beauty Conversations by Formula Botanica
What if the real reason the beauty industry can’t become truly sustainable… is emotional? In this honest and eye-opening episode of , Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – explores the hidden engine behind overconsumption: the way beauty marketing makes us feel about ourselves. In part three of her , Lorraine challenges the idea that we can achieve sustainability while still selling products by preying on people’s insecurities. Tune in now! Free Resources | | | ...
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These days, everything in beauty is “more sustainable.” More sustainable packaging. More sustainable formulas. More sustainable choices. But if everything is claiming to be sustainable… is anything really sustainable at all? In this second episode of her , Formula Botanica CEO, Chartered Environmentalist and Biologist Lorraine Dallmeier takes a hard look at the beauty industry’s most overused word. Tune in now to find out what sustainability really means in beauty today. Free Resources | | | Socials: |
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What if some of the most hyped innovations in sustainable beauty – dissolvable sheet masks, waterless shampoos, wild-harvested botanicals – are unintentionally part of the problem? In this powerful solo episode of , Formula Botanica CEO, Biologist, and Chartered Environmentalist Lorraine Dallmeier kicks off a bold four-part podcast series challenging everything we think we know about sustainable beauty. Drawing on seven years of expert interviews and hundreds of insights from the global cosmetics sector, Lorraine exposes one of the industry’s most uncomfortable truths: clever isn’t...
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Right now, we're facing an impossible moment in beauty. Brands are under pressure to create fully recyclable packaging. Consumers are expected to recycle correctly, often with confusing or incomplete information. And regulators are pushing for urgent change, without enough funding or infrastructure in place to support it. Everyone is trying, but the system isn’t ready, and no one is winning. In this week’s episode, host Lorraine Dallmeier, biologist, Chartered Environmentalist and CEO of Formula Botanica, breaks down the messy and confusing state of recycling in the beauty industry. If...
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Packaging is about to get a whole lot pricier for beauty brands, and it’s not just a minor cost increase. In this episode of , Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – is joined by Renata Daudt, Director and Principal Consultant at , and a globally experienced chemical engineer, to discuss the new packaging regulations and considerations for beauty brands. Together, they break down the new regulations, from mono-material mandates to reporting obligations, and reveal the most overlooked packaging pitfalls that could cost your brand money and...
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Is your favourite beauty brand walking the talk on sustainability, or just selling a story? Last week on the podcast, Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – talked to , and Carly dropped a truth bomb: in many beauty brands, sustainability sits under the marketing department. Not operations. Not product development. Not supply chain. Marketing. And in this week's episode of , Lorraine unpacks why this matters more than you realise and how it impacts every conscious consumer and ethical beauty entrepreneur. Tune in now! Free...
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The beauty industry has a packaging problem – and it's much bigger than you think. But how do we fix a system that was never built for circularity? And who’s actually stepping up to tackle the problem? Join Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – in this exclusive episode of as she speaks with Carly Snider, Executive Director of – a nonprofit collective uniting the beauty industry to reduce packaging waste and drive toward circular solutions. If you’ve ever wondered what really happens to your beauty empties after you...
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Every month, 1.5 billion toothpaste tubes are thrown away. They end up in landfills, incinerators, or our oceans, yet the conversation around sustainable packaging rarely includes oral care. We’ve seen sustainability discussions reshape skincare, makeup, and haircare, but why is toothpaste still stuck in the past? Why aren’t we demanding change from the big brands dominating supermarket shelves? Listen to this episode to find out more! Free Resources | | | Socials: |
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What if everything you thought you knew about toothpaste was wrong? For decades, we’ve been told that toothpaste is the key to healthy, happy teeth. But what if the very thing you rely on for oral care was doing more harm than good? Join Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – as she talks with Axel Kaiser, the man behind , the first and most researched toothpaste tablets in the world. In this episode of , Axel shares his journey in revolutionising oral care, the surprising health and environmental benefits of toothpaste tablets, and what...
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You don’t need to scale your beauty brand internationally for it to be successful. In fact, keeping it small is an option. In this episode of , Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – explores something we don't talk about enough in the beauty industry: the option to not scale. Listen to this episode and discover why keeping your beauty brand small might be the best decision for you and your business! Free Resources | | | Socials: |
info_outlineYou don’t need to scale your beauty brand internationally for it to be successful. In fact, keeping it small is an option.
In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – explores something we don't talk about enough in the beauty industry: the option to not scale.
Listen to this episode and discover why keeping your beauty brand small might be the best decision for you and your business!
Free Resources
Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube
Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram