Franchise Sales Secrets Audiobook - Chapter 9 - Overcome Resistance
Franchise Sales Secrets Podcast
Release Date: 03/14/2024
9 Things to Do When You Don't Make the Sale and Tips to Raising Your Overall Franchise Sales Performance
Franchise Sales Secrets Podcast
No one likes to lose a sale. When franchise candidates sometimes say no (especially after you've invested weeks and months with them), you have to stay positive and get back on track. In this episode, I share nine things that all franchise developers and brokers should do when they don't make a sale and tips to raising overall franchise sales performance and specific ways that you can make the most of adversity, discouragement, and difficulty as you get back on track with your next franchise candidate.
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Seven Reasons Why Franchise Candidates Aren't Buying and the Attributes that All Top Franchise Developers Have That Result in a Sale
Franchise Sales Secrets Podcast
In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more consistently.
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The Paradox of Choice - Why Having Fewer Options Will Help You Close More Sales
Franchise Sales Secrets Podcast
I recently had a conversation with a franchise candidate who was overwhelmed with too many choices. He had recently been laid off from his job and his franchise broker kept putting new concepts in front of him week after week. By the time I talked with him, he had already met with a dozen franchisors and read through five FDDs. He was completely overwhelmed. On top of that, he was seriously worried about how he was going to provide for his family. He was scared, overwhelmed, and not sure what to do. Even though he had initially expressed interest in starting a franchise, by being completely...
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10 Common Obstacles that Limit the Sales Success of Mediocre Franchise Developers
Franchise Sales Secrets Podcast
In this episode, I discuss ten common obstacles that mediocre franchise developers struggle with that limit their sales success. You can be a much more effective franchise developer by knowing what these obstacles are and avoiding them as you work with franchise candidates through your discovery process on the way to the sale.
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Four Ways that Franchise Developers Shortcut and Sabotage the Sales Process and How to Avoid These Mistakes to Make the Sale
Franchise Sales Secrets Podcast
In this episode, we talk about critical roles and the sequence that franchise developers must go through in order to make the sale. Specifically, we talk about four ways that franchise developers shortcut and ultimately sabotage the sales process and how they can avoid those mistakes, build trust, and get the sale.
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How Process Training Will Improve Your Franchise Sales Skills and Results
Franchise Sales Secrets Podcast
In this episode, I discuss the difference between process training and event training in helping you and your franchise developers increase your franchise sales. I discuss six major reasons why franchise developers don't work to improve their sales skills and what can be done to turn this around. I also discuss five ways you can avoid going with the flow and change direction as the economy continues to shift and change. This discussion will help you see where you are going and give you the vision to get better results now.
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Nine Lessons About Selling More Franchises in Today's Changing Economy
Franchise Sales Secrets Podcast
In this episode, I discuss nine lessons about how you can sell more franchises in today's changing economy. If you have struggled to understand what will help you bring in new franchisees in recent weeks, these lessons will help you evaluate what you are doing now and what you could and should be doing to get back on track with your sales goals.
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The 21 Biggest Franchise Sales Blunders You Must Avoid if You Want to Sell More Franchises - Part 2
Franchise Sales Secrets Podcast
In this episode, we cover the remaining 11 franchise sales blunders you must avoid if you want to sell more franchises (adding to the first ten that we covered in the last episode). You'll learn more about what is holding you back and what you can do specifically to be better at selling in today's competitive franchise market.
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The 21 Biggest Franchise Sales Blunders You Must Avoid if You Want to Sell More Franchises - Part 1
Franchise Sales Secrets Podcast
In this episode, I discuss ten of the twenty-one most common and destructive sales blunders and how to avoid them. I'll be covering the remaining eleven blunders in the next episode on the podcast. This discussion covers what not to do as well as what you should be doing as you work with franchise candidates explaining your franchise brand. Avoiding these sales blunders will allow you to make more franchise sales, more consistently.
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12 Commandments to Selling to Affluent Franchise Buyers
Franchise Sales Secrets Podcast
In this episode, I talk about Matt Oechsli’s excellent book The Art of Selling to the Affluent and discuss twelve commandments to selling franchises to affluent buyers in today's market that you cannot violate if you want to make more franchise sales, more consistently.
info_outlineIn this chapter, I discuss the powerful force of resistance that stops us from doing what we know we need to do. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life.
Stephen Pressfield in his excellent book, The War of Art, makes this observation: "Most of us have two lives. The life we live and the unlived life within us. Between the two stands Resistance." To help you overcome resistance in your life and business, I share four specific areas of your business and personal life where you are likely being beat by resistance and what you can do about it to get back on track and be more productive, focused, and successful.
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