Dealing with Tough Objections that Stall or Stop Progress in the Franchise Sale
Franchise Sales Secrets Podcast
Release Date: 10/18/2024
How to Overcome the 4 R's of Resistance in Selling Franchises
Franchise Sales Secrets Podcast
In this episode, we talk about how you can overcome the 4 R's of resistance in selling franchises. There are four obstacles that people have when you introduce a new idea to them. In this episode, I talk about how you can overcome them to set yourself up for success as you go through the discovery process with new franchise candidates.
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The Key to Successfully Promoting Your Franchise So You Can Flood Your Discovery Pipeline with Candidates Who Are Ready to Buy Your Franchise Now
Franchise Sales Secrets Podcast
In this episode, I talk about the key to successfully promoting your franchise so you can flood your discovery pipeline with candidates who are ready to buy your franchise now and six ways in which you can put your marketing and sales focus where it belongs.
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Key Lessons to Confidently Selling Others on Your Franchise Brand
Franchise Sales Secrets Podcast
In this episode, I share four things you need to have confidence in about your brand and that franchise candidates should feel about you and your brand before you can make the sale. I also share four BIG questions you should ask yourself if your sales are struggling right now with your franchise and what you can do to get your sales results back on track.
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How to Lower Resistance and the Five Critical Elements of Your First Interaction with a Franchise Candidate
Franchise Sales Secrets Podcast
In this episode, I talk about four things that increase resistance when you first start talking with a franchise candidate and the five critical elements that must be a part of your initial conversation with a franchise candidate to build excitement around your brand. Ignore these approach elements at your own peril. The best franchise candidates know how to eliminate fear and build excitement about the franchise concept they present to their candidates. This episode shows you how to do it correctly.
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9 Things to Do When You Don't Make the Sale and Tips to Raising Your Overall Franchise Sales Performance
Franchise Sales Secrets Podcast
No one likes to lose a sale. When franchise candidates sometimes say no (especially after you've invested weeks and months with them), you have to stay positive and get back on track. In this episode, I share nine things that all franchise developers and brokers should do when they don't make a sale and tips to raising overall franchise sales performance and specific ways that you can make the most of adversity, discouragement, and difficulty as you get back on track with your next franchise candidate.
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Seven Reasons Why Franchise Candidates Aren't Buying and the Attributes that All Top Franchise Developers Have That Result in a Sale
Franchise Sales Secrets Podcast
In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more consistently.
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The Paradox of Choice - Why Having Fewer Options Will Help You Close More Sales
Franchise Sales Secrets Podcast
I recently had a conversation with a franchise candidate who was overwhelmed with too many choices. He had recently been laid off from his job and his franchise broker kept putting new concepts in front of him week after week. By the time I talked with him, he had already met with a dozen franchisors and read through five FDDs. He was completely overwhelmed. On top of that, he was seriously worried about how he was going to provide for his family. He was scared, overwhelmed, and not sure what to do. Even though he had initially expressed interest in starting a franchise, by being completely...
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10 Common Obstacles that Limit the Sales Success of Mediocre Franchise Developers
Franchise Sales Secrets Podcast
In this episode, I discuss ten common obstacles that mediocre franchise developers struggle with that limit their sales success. You can be a much more effective franchise developer by knowing what these obstacles are and avoiding them as you work with franchise candidates through your discovery process on the way to the sale.
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Four Ways that Franchise Developers Shortcut and Sabotage the Sales Process and How to Avoid These Mistakes to Make the Sale
Franchise Sales Secrets Podcast
In this episode, we talk about critical roles and the sequence that franchise developers must go through in order to make the sale. Specifically, we talk about four ways that franchise developers shortcut and ultimately sabotage the sales process and how they can avoid those mistakes, build trust, and get the sale.
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How Process Training Will Improve Your Franchise Sales Skills and Results
Franchise Sales Secrets Podcast
In this episode, I discuss the difference between process training and event training in helping you and your franchise developers increase your franchise sales. I discuss six major reasons why franchise developers don't work to improve their sales skills and what can be done to turn this around. I also discuss five ways you can avoid going with the flow and change direction as the economy continues to shift and change. This discussion will help you see where you are going and give you the vision to get better results now.
info_outlineIn this episode, I discuss two big ways that franchise candidates hijack the discovery process because of their fears. I also share four specific ways that you can overcome difficult objections that stall or stop progress in the franchise sale. By understanding the language patterns, steps, and tone you must have in the sales process, both you and the franchise candidate will have a clear understanding of what steps should be taken next as you progress towards the sale.