A Happinest Approach to Thoughtful Franchising with Eric Martin of Happinest
FranchisOR Bust - Franchise Marketing
Release Date: 10/05/2023
The Missing Link Between Franchise Marketing Strategy & Executioin with Melissa Telsrow
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Melissa Telsrow, Co-Founder and President of Hiper, to discuss what it takes to successfully market and grow multi-location and franchise brands in today's digital landscape. Trevor and Melissa dive into the challenges of bridging the gap between national marketing strategy and local execution, the importance of empowering franchisees with the right tools and support, and why authentic, localized content continues to outperform even in the age of AI. Melissa also shares Hiper's proven 70/20/10 framework for scaling local...
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Marketing is Momentum: Building Local Gravity in Franchise Growth with Katherine LeBlanc
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Katherine LeBlanc, Fractional CMO and founder of Apollo CMO, to discuss the realities of franchise marketing and what it takes to build lasting momentum within a franchise system. Trevor and Katherine explore the relationship between franchisors and franchisees when it comes to marketing responsibilities, why corporate teams build the brand while franchisees build the business, and how local marketing plays a critical role in long-term success. Katherine shares her insights on creating “local gravity” by building...
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Why Franchise Marketing Gets Harder as You Grow with Steve Buors
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Steve Buors, CEO and Co-Founder of Reshift Media, to discuss the challenges of digital advertising in franchise systems. Trevor and Steve explore the balance between franchisor brand consistency and franchisee local control, the impact of fragmented data, and why goal alignment is essential for scalable performance. Steve also shares how advertising strategies differ for emerging brands building their foundation versus established brands working through legacy systems and processes. The conversation also touches on the...
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Why Franchise Marketing Gets Harder as You Grow with Steve Buors
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Steve Buors, CEO and Co-Founder of Reshift Media, to discuss the challenges of digital advertising in franchise systems. Trevor and Steve explore the balance between franchisor brand consistency and franchisee local control, the impact of fragmented data, and why goal alignment is essential for scalable performance. Steve also shares how advertising strategies differ for emerging brands building their foundation versus established brands working through legacy systems and processes. The conversation also touches on the role...
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Why Influencer Marketing is the Next Franchise Growth Engine with Angela Olea and Liberty Bernal
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson kicks off Season 4 with Angela Olea (CEO & Founder) and Liberty Bernal (President & COO) of Sweet Influencers. Together, they explore how influencer marketing is transforming local marketing for franchise systems—and why it’s becoming a powerful, scalable tool for growth. Drawing from their experience as franchisors, franchisees, and suppliers, Angela and Liberty share how Sweet Influencers connects brands with authentic local micro- and nano-influencers to drive real community engagement—often at a fraction of the cost of...
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The PR Power Play: Growing Franchises the Smart Way with Heather Ripley
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Heather Ripley, founder of Ripley PR, for a unique conversation on how public relations plays a critical role in franchise growth and long-term brand success. Heather shares her journey from working inside a major franchisor to launching an agency focused on serving the franchise and skilled trades industries. She dives into how strategic PR can drive franchise development, build credibility, and create momentum for both franchisors and franchisees—often serving as a more powerful and cost-effective lead generation tool...
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Why Franchise Culture Is Everything with Ryan Parsons
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Ryan Parsons, the CEO of Evive Brands. With a long history in the franchising business, Ryan and his brother founded The Brothers That Just Do Gutters, offering insight into starting a business from the beginning, growing a local company, franchising, and more. Throughout this episode, Ryan discusses the lessons and experiences he has taken away from franchising, as well as the culture he has built in the companies he has been a part of. Discover valuable takeaways on entrepreneurship,...
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What It Takes To Scale: Lessons from Mosquito Shield with Michael Moorhouse
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson sits down with Michael Moorhouse of Mosquito Shield for an insightful conversation about growth, grit, and getting started in franchising. Michael dives into the key strategies, challenges, and milestones that shape the success of new franchise locations. From his early days in the industry to leading and supporting new franchisees, he shares lessons learned and what it really takes to thrive. Whether you're an aspiring franchisee or a seasoned business owner, this episode is packed with valuable insights and expert perspectives on...
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Franchise Fuel: What Drives Growth at 1-800 Packouts with Stefan Figley
FranchisOR Bust - Franchise Marketing
In this power-packed episode of FranchisOR Bust, host Trevor Emerson sits down with Stefan Figley, President of , to explore the real drivers behind franchise growth and operational success. With a strategic mindset and a proven track record of growing EBITDA and leading high-performing teams, Stefan dives into the transformative leadership practices and community-focused strategies fueling 1-800-Packouts’ national expansion. From omni-channel marketing execution to building franchisee trust, this episode offers a behind-the-scenes look at what it takes to scale a purpose-driven franchise....
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Importance of Home Service Franchising with Empower Brands
FranchisOR Bust - Franchise Marketing
In this episode of FranchisOR Bust, host Trevor Emerson engages in a compelling conversation with Scott Sutton, the Chief Development Officer at Empower Brands. With a career spanning over 30 years in strategy, franchising, and corporate development, Scott offers invaluable insights into the art of franchise growth and sustainability. Throughout the discussion, Scott delves into the nuances of franchise development, sharing his experiences from his tenure at Empower Brands—a leading franchise platform encompassing ten world-class franchise brands, including Archadeck Outdoor Living,...
info_outlineIn our latest FranchisOR Bust episode, our host, Trevor Emerson, sits down with Eric Martin the Senior Vice President of Franchise Development at Happinest.
When it comes to business development, Eric Martin has a reputable background in developing strategies and creating a synergistic approach to franchising. In this episode both Trevor and Eric speak about their experiences but also how they pertain their knowledge to real-life situations and how to overcome business challenges. In addition to discussing how Happinest is redefining the franchise space and offering home services in a unique way.
You can find more information about Happinest see the link below:
This episode is brought to you by Stackadapt.
FranchisOR Bust is proud to have StackAdapt lend its support as a sponsor. StackAdapt is the leading programmatic advertising platform and is the #1 choice for agencies seeking to enhance customer engagement and acquisition. With a mission to amplify agency endeavors in customer satisfaction and recruitment, StackAdapt's partnership with the FranchisOR Bust podcast illustrates its commitment to fostering business growth and insights.