Southwest takes the luv out of flying | Coffee Break Ep48 | 3-11-25

Starting May 28 of this year, Southwest will be making some major changes to the things we've known and loved. For example Most people will be losing free checked bags on Southwest starting May 28 of this year, they'll be introducing basic economy, flight credits will now expire (after 6-12 months depending on what type of fare you bought) and the value of points will become much more variable.

(01:49) - Commenter Brad says: "I’m an accountant who completely understands the math of cutting expenses or raising revenues to increase profit... I don’t understand, though, what the business strategy is here. Building a strategy that revolves around hoping customers won’t notice you’re charging them more for a worse product doesn’t seem like the kind of pitch that would get you an A in an MBA strategy class."

Read the original post where this comment appeared here.

(03:38) - 2 Bags No longer Fly Free for Most (pricing not yet disclosed)

(05:58) - Basic economy fares

(06:33) - Flight credits will expire (From May 28, 2025)

(08:29) - Variable redemption rates

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Music Credit – Beach Walk by Unicorn Heads