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Yulia at Giveffect Shares Stories and How to Choose the Right Tech, Ep #65

Frontier FM

Release Date: 02/15/2023

Monthly Giving Week - May 12-16, 2025 show art Monthly Giving Week - May 12-16, 2025

Frontier FM

    Episode Description In this episode, Naomi Perks is joined by Anna Melton to dig deep into Monthly Giving Week 2025, a new celebration and campaign designed to spotlight the power of monthly giving. Together, they explore: Why monthly giving is gaining momentum How nonprofits can start small (and smart) The most common objections and how to overcome them Examples of standout monthly programs  Data points that matter when tracking success The stewardship piece that turns “set-it-and-forget-it” into “set-it-and-thrive” Whether...

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Extended Charitable Tax Deadline: What It Means for Canadian Nonprofits with Guest Nicole Danesi show art Extended Charitable Tax Deadline: What It Means for Canadian Nonprofits with Guest Nicole Danesi

Frontier FM

In this episode of Frontier FM, hosts Naomi Perks and Wes dive into the latest trends and challenges in the nonprofit sector, focusing on the recent extension of the charitable tax deadline to February 28th for Canadian nonprofits. Guest Nicole Danesi from Canada Helps returns to discuss the implications of this extension, including strategies for leveraging additional time to boost donations, handling initial confusion around the announcement, and the impact of recent Canada Post labor disruptions. They also explore broader issues like government funding changes, the potential 'Trump Slump,'...

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Frontier FM's Fundraising Year in Review, Ep #79 show art Frontier FM's Fundraising Year in Review, Ep #79

Frontier FM

In this episode, Megan and Naomi dive into a holiday classic with a twist: Grab your Bailey's and coffee as we explore the past, present, and future of fundraising in our Year In Review! Relive the highs and lows of 2024 and look ahead to the exciting trends for 2025.    You Will Want to Hear This Episode if You Are Interested In... (00:02:33) - Top 3 "Comeback Kids" of 2024 (00:11:24) - Biggest Fundraising Inconveniences of 2024 (00:20:28) - Impact of the Canada Post Strike on Giving Tuesday (00:27:47) - Top 3 AI Tools of 2024 (00:42:25) - Top 3 Fundraising Myths Busted in 2024...

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How the Canada Post Strike is Shaping Non-Profit Strategies: Insights from Backpack Buddies Ep #78 show art How the Canada Post Strike is Shaping Non-Profit Strategies: Insights from Backpack Buddies Ep #78

Frontier FM

What's a non-profit to do with no mail for over two weeks?  In this episode, Megan and Naomi chat with Joanne Griffiths from Backpack Buddies to discuss some of the strategies they're trying as we head into their busiest giving season. This podcast interview features Joanne Griffiths, co-founder of Backpack Buddies, a non-profit organization addressing childhood hunger. We explore Backpack Buddies growth over the last 13 years and talk about the challenges due to the Canada Post strike and explores alternative communication strategies to maintain donations.   You Will Want to Hear...

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Planning for a Canada Post Strike and Last Minute Giving Tuesday Ideas, EP #77 show art Planning for a Canada Post Strike and Last Minute Giving Tuesday Ideas, EP #77

Frontier FM

Canada Post gave a 72hr strike notice today, so what does that mean for your Year End fundraising? In this episode, Megan and Naomi dive into some strategies you can implement in the face of a looming strike, and a few ideas you can still execute on before Giving Tuesday.  You will want to hear this episode if you are interested in... (00:02:50) Stewardship, phone calls, and updating your CRM (00:06:00) Advertising in digital (00:06:55) Leveraging buckslips effectively (00:07:30) Matches and Match alternatives (00:11:05) Giving Tuesday, there's still time! (00:11:45) Video, BVMs, and...

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Frontier FM: NextAfter Throwback Edition, EP #76 show art Frontier FM: NextAfter Throwback Edition, EP #76

Frontier FM

In celebration of our LinkedIn Live event with NextAfter (and definitely NOT because we ran out of episodes in the queue) we are taking a dive into episodes past, pulling out some of our favourite moments from our time with our guests from NextAfter and their alumni!   Original Episodes All About Testing with Nathan Hill from NextAfter, EP #70 Discussing Digital Fundraising Trends with Brady Josephson, EP #53 Tim Kachuriak of NextAfter Talks Online Optimization, the Digital Frontier, and Generosity, EP #25 Resources & People Mentioned Check out our Linkedin Live event at Download...

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Insights from the CanadaHelps 2024 Giving Report with Nicole Danesi and Jennifer Robins, Ep #75 show art Insights from the CanadaHelps 2024 Giving Report with Nicole Danesi and Jennifer Robins, Ep #75

Frontier FM

What do Taylor Swift, the Stanley Cup, and Spotify Wrapped have in common? They might just help you improve your fundraising! In this episode, Megan is joined by Wes Moon and some behind the scenes Frontier staff as they take a deep dive into the CanadaHelps 2024 Giving Report with special guests: Nicole Danesi from CanadaHelps and Jennifer Robins from Environics Analytics. This episode is packed with insights, data, and trends that are shaping the landscape of charitable giving in Canada.  You will want to hear this episode if you are interested in... (00:00:52) Nicole Dainese's...

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Ethical Storytelling: How to Transform Fundraising Narratives with Allison Rolle & Mariya Glubrecht, Ep #74 show art Ethical Storytelling: How to Transform Fundraising Narratives with Allison Rolle & Mariya Glubrecht, Ep #74

Frontier FM

In this enlightening episode, Naomi takes a deep dive into the critical topic of ethical storytelling within the nonprofit sector with guests Allison Rolle and Mariya Glubrecht. Together they offer valuable insights into how nonprofits can honor and empower the individuals whose stories they share without compromising impact.  You will want to hear this episode if you are interested in... (00:00:00) Meet Mariya and Alli (00:02:14) Importance of Ethical Storytelling (00:04:30) Honoring Stories in Nonprofits (00:07:17) Addressing Power Imbalances in Storytelling (00:13:05) Capturing the...

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Beyond Demographics: Harnessing Values for Better Engagement With David Allison, Ep #73 show art Beyond Demographics: Harnessing Values for Better Engagement With David Allison, Ep #73

Frontier FM

Join Naomi and Megan as they are joined by the dynamic David Allison, a trailblazer in the field of value-based marketing and the mind behind Value Graphics Research Company. David shared his journey from marketing to discovering that values, not demographics, are the key drivers of human decisions. His research has led to the creation of a global inventory of values, changing how companies and nonprofits connect with their audiences. ] You will want to hear this episode if you are interested in... [00:00:00] - The Origin of Valuegraphics [00:04:40] - Defining Values [00:14:08] - Cultural...

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How to show your donors some love with Naomi Perks, Ep #72 show art How to show your donors some love with Naomi Perks, Ep #72

Frontier FM

Episode 72 With Megan McCaffery and Naomi Perks Love is in the air, and so is the spirit of donor stewardship on this heartwarming episode of Frontier FM. Join Megan as she welcomes Naomi Perks, a former client and the member of the Frontier family, for a deep dive into the art of showing appreciation to donors. In the spirit of Valentine's Day, they discuss the similarities between a good date and good stewardship, and surprisingly, Megan finds herself speaking fondly of SMS fundraising. You will want to hear this episode if you are interested in... Naomi's transition from client to...

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More Episodes

Change is often a bad word among charities. And nothing exemplifies change more than technology. Many charities avoid it for a myriad of reasons, but tech is a valuable piece to cracking the generosity puzzle for decades to come. On this episode, Ben sits down with Yulia from Giveffect to discuss how charities should choose the right technology for their organizations. The two dive into Yulia’s professional journey, the origin and mission of Giveffect, and the resistance to change in the nonprofit sector.

You will want to hear this episode if you are interested in...

  • Yulia’s professional journey and what led her to the nonprofit space [0:13]
  • The story of Giveffect and its mission to streamline the tech side of charity [9:01]
  • Unpacking resistance to change in the nonprofit sector [18:46]
  • Where and how to start choosing the right tech for your organization [29:00]
  • Cool Tools and final thoughts [37:23]

Resources & People Mentioned

Connect with Yulia Zhernovaya

Connect With Frontier