Net Zero’s PR Problem—and How to Fix It!
Everything Electric Podcast
In this week’s episode Imogen talks to Ruban Yogarajah, a Sustainability Partner at FGS Global - a stakeholder strategy firm helping companies and climate groups win support for the energy transition. They discuss why enthusiasm for "net zero" is declining, the messaging crisis that is undermining the clean energy transition and the need to rebuild public trust. 00:00 - Introduction: The Net Zero PR problem 02:01 - Who is Ruban and what does FGS Global do? 04:46 - What the UK public really thinks 06:46 - Why "net zero" doesn't work as a term 09:17 - Perception...
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GM Powers Homes, Takes #1 and Sends A Message To the PM!
Everything Electric Podcast
Fresh off the news that Canada is winding back its zero-emission vehicle (ZEV) ambitions, Imogen caught up with Kristian Aquilina, President and Managing Director of General Motors Canada, to get his perspective on the future of the automotive industry in Canada. The conversation covers how GM's EV lineup is performing in Canada, the challenges and opportunities ahead, and how the company is adapting to a rapidly changing automotive landscape. They also address common EV concerns, including range anxiety and charging infrastructure, and how these issues are being tackled. They discuss...
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RJ Scaringe on Rivian’s Biggest Test: R2, Supply Chains & China
Everything Electric Podcast
Imogen sits down with RJ Scaringe, founder and CEO of Rivian, for an in-depth conversation about the company’s journey so far. From its ambitious beginnings to becoming a major player in the EV space. RJ shares Rivian’s founding story, the realities of manufacturing in the US under today’s complex political and economic climate, and how the company is navigating ongoing supply chain challenges. They also explore Rivian’s strategy in the face of growing competition from Chinese EV makers, the highly anticipated R2, and what the recent partnership with Volkswagen means for the...
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EVs AT RISK? The trick EV industry misses to make sales surge! + FREE ticket hint.
Everything Electric Podcast
Is an all-electric future inevitable? Or are the evangelists in for a shock? Imogen Bhogal talks to Everything Electric CEO, and Electric Vehicles UK Founder, Dan Caesar, about what's really happening with EV sales around the world, and how the industry can accelerate the switch. For more on Electric Vehicles UK, including Cost of Driving Electric report: Get your #CheaperBetterBatteryElectric caps, t-shirts & hoodies here:
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Big 'Blue' Battery? How BC HYDRO is powering a province's energy & transport?
Everything Electric Podcast
Imogen chats with the new President and CEO of BC Hydro, Charlotte Mitha, for an insightful conversation about the future of clean energy in British Columbia and beyond. BC Hydro delivers electricity to over five million customers across the province, an impressive 98% of it from clean energy sources, primarily thanks to their 82 hydroelectric dams. Their power grid also connects all the way down to California through the western interconnection, allowing them to trade hydro power for solar energy across borders. Charlotte brings a unique and thoughtful perspective to the role, shaped by her...
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Collapse or Consolidation? Does America or China hold the trump card on electric cars?
Everything Electric Podcast
Robert catches up with Elliot Richards for an in-depth discussion on the global automotive market, exploring China's growing influence, the current state of the U.S. industry, and the impact of tariffs on American manufacturers. They discuss the challenges facing the industry, recent technology advancements, and what the next few years could bring. 00:00 Discussion Points 05:00 Developments in China 13:00 Global Developments 14:50 CATL Batteries 17:25 Windrose Trucks 18:15 Industry Challenges 22:15 Technology Advancements 25:30 XPENG 29:00 Jaecoo &...
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Sandy Munro on Telo, Redwood, and Ford’s Bold Play Against China’s EV Giants!
Everything Electric Podcast
In today’s episode, Robert is joined by Sandy Munro, a leading figure in engineering and a passionate advocate for battery electric vehicles. Together, they delve into the growing shortage of tradespeople, toolmakers, and engineers, and why attracting fresh talent into these critical fields is more urgent than ever. The conversation covers a wide range of topics, from Telo’s innovative compact electric truck to Redwood’s work in battery recycling and creating a circular supply chain. They also unpack common misconceptions about EV costs and clean energy, while exploring how businesses...
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Bordering on Insanity? & Why Canada’s Chinese Car Dream Could Be Reality
Everything Electric Podcast
In this episode, Robert speaks with Glenn Garry, President of the Victoria Electric Vehicle Association in Canada. ️ They explore Canada's current position in the electric vehicle space. With a population of 42 million and over one million EVs already on the road, Canada is making steady progress, but not without its challenges. As a country closely tied to developments in the United States, particularly around EV policy and technology, Canada faces a unique challenge: balancing its own ambitions while navigating the influence of its southern neighbour. Glenn shares valuable insights into...
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From Gridlock In California to Car Free In Madrid - Ben Sullins' Big Move!
Everything Electric Podcast
From car-centric California to car-free Madrid— Robert Llewellyn to explore life without a car, the truth behind Spain’s blackout, and why renewables get unfairly blamed. Robert and Ben also chat grid stability, energy misinformation, public transport, and how Europe puts people first while the US still builds for cars. Plus: the role of algorithms in clean tech media and framing outrage! Why not come and join us at our next Everything Electric expo: Check out our sister channel Everything Electric CARS: Support our StopBurningStuff campaign: Become an Everything Electric...
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Zapheap, Secret Launches & Breaking Down The New EV Grant! | Everything Electric Podcast
Everything Electric Podcast
This week on the Everything Electric Podcast Robert Llewellyn, Jack Scarlett, and Imogen Bhogal sit down for a rare and relaxed behind-the-scenes chit chat. Join them for a meandering conversation about filming the pilot episode of Zapheap, super secretive EV launches in Europe, electric adventures in Canada and the big clanger - the brand new £3,750 EV grant! Enjoy! Why not come and join us at our next Everything Electric expo: Check out our sister channel Everything Electric CARS: Support our StopBurningStuff campaign: Become an Everything Electric...
info_outlineIn this week’s episode Imogen talks to Ruban Yogarajah, a Sustainability Partner at FGS Global - a stakeholder strategy firm helping companies and climate groups win support for the energy transition. They discuss why enthusiasm for "net zero" is declining, the messaging crisis that is undermining the clean energy transition and the need to rebuild public trust.
00:00 - Introduction: The Net Zero PR problem
02:01 - Who is Ruban and what does FGS Global do?
04:46 - What the UK public really thinks
06:46 - Why "net zero" doesn't work as a term
09:17 - Perception vs reality on climate costs
11:35 - The messy middle: Transition economics
14:25 - Reframing costs and making them tangible
16:35 - Energy security as a winning message
20:45 - Who should deliver these messages?
23:02 - Learning from EVs and practical technology adoption
27:05 - Local opportunities and green jobs
30:25 - Rebranding and new language
33:15 - Energy security vs fossil fuel myths
37:10 - Fighting misinformation
40:30 - Quick advice for different industries
43:54 - Final thoughts
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