Episode 0010 | “The Crowd Whisperer” Evaluates Projects

In this episode, we’re busting out our secret weapon. There’s even a bit of some “water cooler talk” going on at Funded Today, that this guy is “THE Crowd Whisperer.” If there’s anyone in the entire crowdfunding universe who has an eye for a great product and how to create one yourself, it’s this man, our very own Director of Client Specialists at Funded Today, Mr. Curtis Child.

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⭐ During this episode, we detail these takeaways:

 1. Learn as much as possible from your competitors’ campaigns about what helped render their products and/or presentations successful.

 2. Before you ever launch a campaign, back some campaigns, both to familiarize yourself with the crowdfunding process and to establish yourself as part of the crowdfunding community.

 3. Crowdfunding backers constitute a community with certain commonalities, and you can expect most of your project’s backers to be repeat not new.

 4. The crowdfunding community seems to notice campaigns more readily when they use attractive uncluttered thumbnail images created from high-quality soft photographs of trendily-colored products on white backgrounds.

 5. Crowdfunding campaigns raise funds better anytime they’re the first to offer the crowdfunding community a desirable innovation to a ubiquitous product, rather than marginally improving upon a previous project, although the latter can also enjoy success.

 6. Rather than marginally improving upon someone else’s original idea, campaigners might succeed better by applying an already-successful innovation to an entirely-different product.

 7. Many crowdfunding campaigners expect to raise $1,000,000 but don’t—but short-term success does not correlate with long-term success.

✍️ Click here for this episode’s complete show notes!

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