Episode 0027 | Life After Crowdfunding: e-Commerce Basics
Get Funded Today: The Funded Today Podcast
Release Date: 04/30/2019
Episode 0039 | How to Start a Profitable Investment Fund
Get Funded Today: The Funded Today Podcast
In this episode, we’re venturing briefly beyond crowdfunding to talk about investing, specifically how you can start your own profitable investment fund. For that, we’re going to interview our special guest Bridger Pennington, a serial entrepreneur who became a highly-successful investment fund manager. So, let’s talk about how you can replicate his success...
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Episode 0038 | Life After Crowdfunding: ABC’s “Shark Tank”
Get Funded Today: The Funded Today Podcast
In this episode, we’ll talk with Mindy Zemrak, who is the Emmy-nominated Supervising Casting Producer of ABC’s “Shark Tank.” This award-winning startup-centered reality show debuted in 2009 and has since featured thousands of entrepreneurs, including over a dozen of our past crowdfunding clients. Mindy is now casting for the show’s 12th season, which will premiere this autumn, and she is going to give us her expert perspective about how YOU can succeed on it. So, on with the show…
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Episode 0037 | Life After Crowdfunding: e-Commerce Strategy
Get Funded Today: The Funded Today Podcast
In this episode, we’ll focus on e-commerce strategy, especially for bootstrapped startups. And, for that purpose, we’re interviewing an expert growth strategist named John Coyle, who’s going to explain how to identify your competitive advantages, how to capitalize upon them to grow your brand, and how to strategize successfully through the three phases of bootstrapped e-commerce. Let’s dive right in…
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Episode 0036 | Crowdfunding Prototypes & Mass-Production
Get Funded Today: The Funded Today Podcast
In this episode, we’re going to familiarize you with the world of prototyping and mass-production, specifically as it relates to crowdfunding. Whom should you contact? How can you best keep your ideas from being stolen? How can you best ensure quality? We’re going to overview all of these topics and more in this episode with our very special guest, Gaston Liang, who is an expert in sourcing, manufacturing, packaging, and logistics. So, let’s get started…
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Episode 0035 | Crowdfunding Suspensions & Re-Launches
Get Funded Today: The Funded Today Podcast
In this episode, we’re going to revive the subject of what to do when your campaign goes wrong—in this case, so terribly wrong that you actually need to restart it. So, we’re going to talk all about the mechanics of re-launches, both voluntary and involuntary. So, if you ever receive one of those dreaded notices that your campaign has been suspended, then don’t panic—we’ve got your back! Let’s get started…
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Episode 0034 | Crowdfunding Stories: Dale Backus & Ohsnap
Get Funded Today: The Funded Today Podcast
We’re back atcha today with another good one that includes a very impressive guest who is also literally live on Kickstarter right now! Our client Dale Backus has developed a wildly-popular phone grip that has been raising thousands of dollars per day to challenge a complacent industry leader. Let’s see what we can learn from his crowdfunding story…
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Episode 0033 | Ultimate Crowdfunding Pre-Launch Checklist
Get Funded Today: The Funded Today Podcast
As promised, we’re going to break out our newly-minted Ultimate Crowdfunding Pre-Launch Checklist! And, after this episode, we’re going to give it away to you for free… no catches. And you can start using it to prepare yourself to take your next big idea to the next level. So, hang in there until the end and let’s get started!
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Episode 0032 | Handling Legal Matters during Startup Phase
Get Funded Today: The Funded Today Podcast
In this episode, you’re going to hear from our very own in-house legal counsel here at Funded Today, Thomas Alvord. He’s going to give you the insider’s look at everything you should be considering when it comes to business law, contracts, and just running your new business. So let’s get started…
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Episode 0031 | Crowdfunding Stories: Rob Peck & FlexSafe
Get Funded Today: The Funded Today Podcast
As promised, we’re bringing on one of our past clients, namely Rob Peck of AquaVault. He’s got a very unique perspective and I think you’re going to love it. So are you ready to learn directly from an actual Kickstarter creator who raised over $200,000 on a project? What about learning more about how to absolutely crush a “Shark Tank” appearance? Or are you just curious about the day-to-day hustle-and-grind of entrepreneurship? If so, then today’s episode is for you! Let’s get started…
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Episode 0030 | Crowdfunding Stories: Tammy Rant & TushBaby
Get Funded Today: The Funded Today Podcast
Have you ever wanted to listen to an actual Kickstarter creator who raised over $100,000 on a project? What about learning the ins-and-outs of a successful appearance on “Shark Tank”? Or, are you just curious about the life of an entrepreneur? If so, then today’s episode is going to literally rock your world! Let’s get started…
info_outlineIn this episode, we’re circling back around to our extremely popular “Life After Crowdfunding” series with perhaps our most practical episode in the series so far, which is about how to turn your website into a cash machine. Let’s dive right in!
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⭐ During this episode, we detail these takeaways:
1. Entrepreneurs should reject “entremyopia” to embrace realistic expectations, including that all startups will face challenges, but that greater challenges can potentially precede greater rewards.
2. It’s good to offer your product/service on your website, but it’s better to enhance that website with effective analytics code, optimized sales media that emphasizes your unique selling proposition (USP) to maximize your website’s conversion rate (which is typically 1%-4%), and both SEO and persuasive marketing (which will be harder to do profitably for cheaper items) through ads, e-mail, affiliates, et cetera, to help draw paying traffic to itself.
3. Collecting customers’ e-mailing addresses and then remarketing to them via e-mail can help you to build a beneficial long-term business relationship with them while obtaining additional sales from them at low cost, all of which can maximize their lifetime revenue to your business.
4. Your initial business goal should be to achieve profitability through a breakeven CPA at minimum, which will be worse than it was on Kickstarter and may require you to spend capital at-a-loss for a while to build a sizable-enough customer base—and you should wait until your business is more mature before starting to develop its branding, which yields results that are harder to quantify.
5. Your business can grow better by offering multiple products/services through multiple channels with multiple payment methods, et cetera, and offering cross-sells, upsells, et cetera.
✍️ Click here for this episode’s complete show notes!
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