Libsyn Directory

Mastering constraints of Healthcare Marketing, with Cindy Grabowski

Release Date: 12/31/2025

Funnel Reboot podcast

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Funnel Reboot podcast

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Funnel Reboot podcast

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Funnel Reboot podcast

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Tried and True Marketing Reads

Funnel Reboot podcast

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Mastering constraints of Healthcare Marketing, with Cindy Grabowski

Funnel Reboot podcast

Thinking up a new product and commercializing it is not easy. All products face Financial, Technological and of course Competitive market barriers. But doing this in the field of Healthcare is not like any other industry. In healthcare, there exist extra regulatory hurdles that make product innovation even more difficult. Before every medical device is introduced, they must find academics who will research them and publish articles that are heavily scrutinized by peers. Then they have to endure clinical screening before receiving government approval, which applies tight...

The Classical Marketing book, with Anthony "Tas" Tasgal

Funnel Reboot podcast

The world we inhabit today is, in countless ways, an extended echo of breakthroughs made by two extraordinary cultures that came from a compact corner of the mediterranean between the 4th century BCE to the 2nd century of the current era. I’m talking about Greece and Rome, whose influence on contemporary language, thought, and culture is so deeply woven into the modern world that we navigate it every day without noticing. Taking just language, be it English, French, Spanish or Italian, they all use words with origins that tie back to ancient law, institutions, arts and sciences. The...

Keeping the Revenue Engine Running, with Karl Ortmanns

Funnel Reboot podcast

We often hear marketers talk about how vital their work is to sales. What we don’t hear nearly as often is the reverse: how essential sales is to a well-functioning marketing team. If marketing creates the content, sales provides the context. And that context is what makes campaigns relevant, credible, and grounded in the real world. Sales teams feed marketing the on-the-ground truth—what prospects are actually saying, how they react to new pricing, and how they interpret a company's positioning in different segments. That’s especially clear when a business serving the SMB market tries...

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Funnel Reboot podcast

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Funnel Reboot podcast

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More Episodes

Before every medical device is introduced, they must find academics who will research them and publish articles that are heavily scrutinized by peers. Then they have to endure clinical screening before receiving government approval, which applies tight restrictions on what you can say about the product and how it's used. After they enter most markets, the products must be coded so insurers will reimburse patients who use them. So if you have a health or medical technology product, how can you market it when you face all these limits?”

For the first time here, the mic will be in somebody else’s hands. That person is Cindy Grabowski, founder of Mind Grove, a US-based training platform built specifically for MedTech professionals. Have to disclose that I have no affiliation with Mind Grove, other than giving them a no-charge review of the marketing course on their platform. Anyway, she turned the tables on me to hear me answer how you can market in the Healthcare space with so many constraints.

As I present my points on healthcare marketing, listen for tips on:

Building your digital assets throughout your product’s lifecycle
Setting up campaigns on digital channels without breeching privacy
Engaging your patient population to create your content for you
Getting buy-in from decision-makers on upgrades to your marketing program.

So give this unique talk I have with Cindy a listen - I imagine even if you aren’t in Healthcare Marketing, you’ll come away with better ideas on how to overcome your own constraints. Let’s go hear how we can navigate around constraints.

Timestamp Chapters:

00:00 Introducing Cindy Grabowsky

01:07 Glenn takes a turn as guest on the show

03:09 What we’ll cover in Healthcare Marketing

04:33 The Big Question: Why is Healthcare so hard?

06:38 Leveraging Data in Healthcare Marketing

09:56 Case Study: EndoGastric Solutions

17:27 Optimizing Digital Presence and Compliance

33:57 Skills for measuring, managing Healthcare Marketing

Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

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