Personal Branding and Building Authority with Kasey Jones
Release Date: 02/14/2022
How to Influence Enterprise Buyers with Douglas Cole
Future-Proof Selling
Douglas Cole is an Enterprise Sales Leader at LinkedIn, an advisor with start-up accelerators in Canada and the U.S., and a part-time university lecturer at The Rotman School of Management and The Schulich Executive Education Centre in Toronto. If that isn’t enough, he has also authored The Sales MBA: How to Influence Corporate Buyers. Doug joined the LinkedIn team because he believes in their vision and values, and he’s committed to refining his craft as a leader. Doug’s team helps B2B sales organisations thrive in our digital era. He is actively involved with internal education: as a...
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Hiring Driven Top Sales Performers with Chris Croner
Future-Proof Selling
Dr. Christopher Croner received his BA in Psychology from DePaul University, and his Masters and Ph.D. in Clinical Psychology from Southern Illinois University at Carbondale. Dr. Croner is co-author of the book, Never Hire a Bad Salesperson Again, detailing his research and practice in identifying the non-teachable personality traits common to top producers. Dr. Croner developed the proprietary DriveTest® online sales test and The Drive Interview, both used for hiring “Hunter” salespeople. Using this method, he has helped more than 1,400 companies worldwide to hire and develop...
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Crush Your Quota with Ian Koniak
Future-Proof Selling
Ian Koniak is an accomplished sales coach, trainer and keynote speaker who helps B2B Account Executives perform to their full potential and crush their quotas by mastering the mindset, habits, and skills needed to perform at the highest level. Ian has been a top performing Account Executive for 19 years, with over $100M in career sales at Fortune 500 companies. He's led and developed teams, and was recently the #1 Account Executive in the Enterprise Select Division at Salesforce. Ian is now on a mission to share his secrets to success with the sales community. Most recently Ian worked as...
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Sales Hiring in a Candidates' Market with Dan Kijewski
Future-Proof Selling
Dan Kijewski is Senior Director of Enterprise and Staffing Sales at Talent.com - a leader in the recruitment advertising and technology space. He is responsible for sales strategy, strategic planning, recruitment, marketing, product, and all activities required to grow the US Enterprise and Staffing team into a $25m+ business over the next 12months. Dan has 20+ years of sales experience, coupled with his recruitment expertise and deep knowledge of the current market. Dan shares his valuable insight on hiring sales talent in a candidate’s market, and how both employers and candidates should...
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Developing The Sales Process For Founders with Brendan McAdams
Future-Proof Selling
Brendan McAdams is Co-founder of Expertscape, a global directory of medical experts, And also Founder of Kiinetics. is a specialty B2B sales coaching and consulting practice with an emphasis on sales strategy and techniques, marketing, customer success and relationship management. Brendan has particular industry experience helping healthcare technology companies advance their sales success into health plan, ACO and health system markets. Over the last 10+ years, Brendan has helped dozens of founders recognise, attack and overcome the very common challenges unique to...
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Sell Without Selling Out with Andy Paul
Future-Proof Selling
Andy Paul has been in sales for over four decades. In his professional career I’ve sold everything from computers to small businesses to complex communications systems that sold for tens of millions of dollars to some of the world’s largest enterprises. Andy has grown and managed large sales teams from scratch and coached average performers into being top producers. Andy closed hundreds of millions of dollars in products and services before starting his own company. Andy is ranked #8 on LinkedIn's list of Top 50 Global Sales Experts and more than 170,000 people have signed up to...
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Accelerate Each Stage of the Buying Process with Patrick Baynes
Future-Proof Selling
Patrick Baynes is CEO of Nerdwise who helps sales teams “Sell More Wisely.” Nerdwise is an all-in-one sales enablement solution to accelerate each stage of the buying process from prospect discovery to outreach and acquisition. Clients get VIP access to list generation, campaign management, lead scoring and coordinated marketing activities. Nerdwise is used by leading sales teams including Sandler Training, BTI, RAP Index, DP3 Tech, Reflective Energy, Lynk Capital Markets, TechAdvisors and hundreds more. Patrick has been in the tech space for a long time, working at LinkedIn was his...
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Applying Sports Coaching and Training Principles to Sales
Future-Proof Selling
Nicolas De Swetschin is Commercial Director and the sportsman of noCRM. He joined the adventure to lead the sales team and develop Their partnership and resale program. Nicolas has 15 years’ experience in sales and international business development within software and value-added services companies. Management of complex sales and new business development. Specialising in business development, international sales, channel management account management, product marketing and sales strategy. ….Helping SMBs of any industry close more deals 🔥 ...
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Advanced Outbound Calling Techniques with Chris Beall
Future-Proof Selling
For the past 35 years, Chris has been participating in software startups as a founder or at the very early stages of development. His focus has been on consistently creating and taking to market simple products that can be used successfully the first time they are touched, without taking a course or needing to read a manual. Chris fully believes that the most powerful part of any software system is the human being that we inappropriately call a “user,” and that the value key in software is to let the computer do what it does well in order to free up human potential. The reality of serial...
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Sourcing and Developing Sales Talent with Joseph Fung
Future-Proof Selling
Joseph Fung is a graduate of the University of Waterloo’s Computer Engineering program, and is a very successful five-times tech company Founder and CEO. Joseph is passionate about Helping technology businesses hire sales professionals who deliver from day one. His company , is a tech sales career accelerator. Helping kickstart careers in Tech Sales across North America. Sister company is a sales enablement platform offering sales playbooks, templates, and a bunch of free resources and tools to help sales teams better organize, and deliver results. We discuss how to source and develop...
info_outlineKasey is a personal branding authority and growth strategy coach who helps Founders harness the power of what makes them unique, in order to build high growth businesses with impact.
Her expertise is in early-stage growth strategy, demand generation, personal brand growth and relationship building at scale. Attract ideal customers, impress potential investors, and connect with other industry influencers.
Kasey began her affinity for the startup life by working on political campaigns where she realized she thrives in chaos, and loves the challenge of being perpetually in over-her-head.
“I founded A Better Jones with a mission and a dream to help founders build successful, high-growth businesses. And over the years, I’ve learned that my specialty is in helping founders and their teams leverage what makes them different to develop smart, scalable growth strategies that play to their strengths in every way. For years, my winding career journey made me insecure. It made me believe that my story, my work, and my expertise weren’t as impactful or impressive as those with a straight path.
Bullsh#t!
I’ve learned to harness my unusual story and my personal triumphs to build a more authentic, impactful, and inspiring personal brand that connects with my audience and builds my business.
And now, that is what I help other founders do.” - Kasey Jones
Key Points of our Discussion
- The role of personal branding for salespeople
- Building relationships and trust at scale
- The cost of failing to build your digital presence
- Company brand vs personal brand
- Targeting senior executives via LinkedIn
- Hooks in your LinkedIn descriptions and about section
- Using social media to better understand your prospects
- How to approach it if you feel like personal branding is “Bragging.”
To learn more about Kasey and her business visit her website abetterjones.com and you can find her here on LinkedIn